ALEJANDRA DELL’ORO
INFORMATION
Place of birth: New York, New York, USA
Citizenship: American, Italian, Chilean
Telephone number: 305-***-****; +39-339*******
Email: ****************@*****.***
PROFESSIONAL OVERVIEW
• Well organized, detail oriented, solid analytical Skills Positive, upbeat and proactive attitude Strong creative acumen
• Possesses a solid international experience Fantastic communicator Talented staff management and trainer
• Proven team management Strong client relationship management Brand management and building
• Established a track record for quick and effective crisis resolution High focus on business development and expansion LANGUAGES
English: mother tongue, Spanish: mother tongue, Italian: fluent French: good EMPLOYMENT HISTORY
June 2014 – Present
Sales Executive
RICCARDO GRASSI SHOWROOM, Milan, Italy
Brands - N.21 by Alessandro Dell’Acqua – Womenswear, Menswear and Accessories Riccardo Grassi Showroom is one of the largest and most prestigious multi label showrooms in Europe dealing with top tier clients from all over Europe, Russia, Middle East, Asia and the US.
• Selling to clients from respected territories. Dealing with high profile majors and specialty stores
• Client Management and budget management across seasonal selling in order to grow brand
• Strategy setting and reporting
• Ensuring smooth selling seasons in order to reach set targets
• Promotion of brand in order to grow with potential clients and acquire first tier clients
• Brand reporting, ups and downs at end of season for tackling next steps March 2014
Commercial Assistant EMEA
ALEXANDER MCQUEEN LIMITED, London, UK/ Milan, Italy Well renowned British Luxury Brand, part of Kering group.
• Assisted the UK and EMEA department and the franchise, shop in shops/ corners sector
• Processing, controlling and sending of all orders into production
• Criteria checking; requirement meeting
• Ensuring smooth selling seasons in order to reach set targets January 2014 – March 2014
Business Development
PFEFFER SHOWROOM LIMITED, London, UK
Brands - Annha, Beau Coops, Auren, Thu Thu
Fashion agency and showroom with niche appeal. Primarily UK based but I helped with their first expansion internationally.
• Scouting for new clients in International territories and set strategy for upcoming seasons
• Booking appointments and raising interest for brands; distributing material for Main Fall winter 2014 sales campaign
• Ensuring smooth selling seasons in order to reach set targets
• Brand reporting end of season for tackling next steps June 2012 – October 2013
Business Development Executive /Account Executive
FOURMARKETING LIMITED, London, UK
Brands - Halston Heritage, Milly NY, Autumn Cashmere, Notte by Marchesa...etc Fashion distribution agency and showroom with over 30 years experience. Primarily UK based but just recently has expanded into international territories. Contributed to the establishing of showrooms in London, Milan and Paris.
• Assist overall running of showrooms in all 3 locations
• Diary management and organization of appointments
• Planning, checking and monitoring of customers orders from pre to post delivery
• Create reports to understand changes in sales or in the markets (price / positioning)
• Make sure that pricing is commercially viable and in line with competitors
• Liaise with agents sub distributors
• Actively look for potential business, accounts and brands for represent May 2009 – June 2012
International Sales Executive
MIRABEL EDGEDALE LTD, London, UK
Brands - Halston Heritage, Milly NY, Tibi NY,Z Spoke by Zac Posen, Missoni Scarves, Notte by Marchesa...etc Exclusive fashion distribution agency and showroom- responsible for success of many leading brands in Europe, Middle East and Russian markets.
• Prime liaison for international clients and key accounts
• Collaborated on collection budgets per territory; Company budgets, top sheets and collection projections
• Scouting, credit checking and filtering prospective clients for appropriate representation
• Worked hand in hand with suppliers to guarantee that brands are held with prestige across markets
• Organized of trade shows, showrooms, campaign invites and sample sales
• Worked closely with Sales Director
Previously had the following positions within the company: Brand Manager, Sales Administrator May 2008 – January 2009
Consultant
ALTAGAMMA ASSOCIATION, Milan, Italy
Association of Italian companies competing in the high-end luxury industry that promotes the “Made in Italy” abroad.
• Analyzed luxury-prestige insight of US, Italian and Chinese consumers through research
• Collaborated with high end luxury companies such as Bottega Veneta, Salvatore Ferragamo, Etro, Illy, Lancome...etc Winter 2004
Communications Assistant
FOOD AND AGRICULTURE ORGANIZATION FOR THE UNITED NATIONS, Rome, Italy EDUCATION
2008 SDA BOCCONI, Milan, Italy
Master in Fashion, Experience & Design management
2004 THE AMERICAN UNIVERSITY OF ROME, Rome, Italy
Bachelor of Arts Double major in Communications and Marketing ADDITIONAL INFORMATION
• 2004: “Smart Negotiations Seminar” at The American University of Rome
• 2002-04: Editor of the American University of Rome periodical “The Student International”
• 2001: 6 month course in “French Civilization and Culture” at La Sorbonne University, Paris
• 2012- 2014: Certified Mystery Shopper
* References available upon request