Sales Marketing
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Matthew Foran
**********@*****.***
OBJECTIVE To provide high energy, fresh thinking and proven talents in marketing, sales
and business development to idea-driven organization.
SUMMARY Results-focused, creative marketing communications professional with integrated experience in advertising and promotions strategy, brand/product management, consumer research, media planning and interactive marketing. Demonstrated ability to win new business and solidify client partnerships.
EXPERIENCE
09/90 – Present FORAN GROUP/BLACK CAT CREATIVE, Chicago, IL
PRINCIPAL: Full-Service Marketing Communications
Own and manage advertising and Internet marketing firm dedicated to providing agency clients with innovative, integrated, effective, and affordable marketing solutions. Extensive experience in full spectrum of strategic communications planning, development and implementation. Company has remained fully incorporated as profit venture for over a decade.
Specific Responsibilities:
• Direct all functions of agency management and control, client service, new business acquisition and financial operations.
• Initiate and lead client advertising and promotions via market research, competitive analysis, strategic recommendations and creative tactics.
• Supervise print, radio and television production from concept to final.
• Coordinate all facets of media budgeting, planning and placement.
• Develop, implement and monitor all online marketing initiatives.
01/05 – 11/06 CORCORAN EXPOSITIONS, INC., Chicago, IL
ACCOUNT EXECUTIVE: Event Management and Trade Show Sales
Execute trade show conference exhibit sales and management. Primary focus optimizing exhibition booth and sponsorship sales for client associations spanning fields of technology, healthcare, law and government. Fully involved in new business development and marketing.
Specific Responsibilities:
• Trade show exhibition space and conference sponsorship sales.
• Development of conference schedule and marketing materials.
• On-site event logistics planning and management.
• Database development and updating.
10/01 – 9/04 BEAN.NET INTERACTIVE, INC., Chicago, IL
MARKETING DIRECTOR: Internet Service Provider
Managed development and execution of all off- and online marketing efforts for regional ISP and multi-unit retail Internet café network. Led business segment revenues and profitability through integrated strategies including brand-building and extensions, lead generation, customer relationship marketing and implementation of distinctive and effective communications.
Specific Responsibilities:
• Leveraged brand essence in all areas of product development, logo/identity, image and positioning.
• Planned, created and coordinated all advertising and promotion programs.
• Identified, built and managed strategic alliances and press/PR avenues.
• Orchestrated all online initiatives including website design, banner advertising and sponsorships, email/newsletter and database management.
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