Marketing Manager

Bahman Dara

Product Management and Marketing

High-powered, progressive professional with a vigorous and productive drive for success. Influential motivator, embracing and adapting quickly to change, using unique and individualized marketing strategies. With over 15 years of marketing, product management and sales experience at fortune-500 companies including Apple, Adobe and AMD, I turn marketing vision into strategy and then reality. My goal is to build, motivate and lead teams of passionate, independent minded professionals to create game changing solutions that will transform companies from good to great. Whether a manager or individual contributor, my objective is to always create, organize and deliver innovative solutions that lead to sustainable success through best of class programs.

• Product lifecycle management

• Brand development and management

• Deep experience in Manufacturing, CAD, CAE, M&E

• Production experience in pre-press, web and multi- device media technologies

• Digital media

Work History

Renesas Electronics America Inc. Santa Clara, CA (Contract) Sep 2016 Staff Product Marketing Manager

Responsible for the Synergy Software IoT Platform Product marketing. Managed the Platform MRD for version 1.2 and created the initial MRD for version 1.3, obtained customer/user requirements, comparative and competitive analysis and created relevant documents and information for engineering implementation of new features and requirements. This process is managed through the JAMA application which is specifically designed for management of product requirements and development. Hitachi Data Systems, Santa Clara, CA 2014 - 2016

Senior IoT & Vertical Industries Solution Marketing Manager

• Focused on Hitachi IoT solutions in vertical markets such as Smart City, Smart Industry and underlying technolgies that deliver an open platform for creating solutions in target markets, leveraging Internet of Things, Big Data analytics, convergence, and cloud technologies.

Senior Communications, Media & Entertainment Solutions Marketing Manager

• Delivered a holistic end-to-end solutions marketing strategy for Communication, Media & Entertainment solutions (CME) based on HDS server and storage products coupled with partner technologies.

• Drove planning and execution to achieve the solutions business objectives for the worldwide CME industry segment; Market analy- sis, segmentation, business plan, positioning, competitive intelligence.

• Tracked product, solution and business success metrics to define and manage creation of sales and marketing tools and programs to support achievement of business objectives, growing revenue and increasing market share for a $500 Million line of business. Exoro, San Jose, CA 2013 - 2014

Strategic and Tactical Technology Marketing

Performed strategy, technology marketing, product management and business development as a consultant providing strategic and tactical marketing services to small and medium size technology companies. AMD (Advanced Micro Devices) Sunnyvale, CA 2008 - 2013 WW Sr Manager, Workstation Graphics Product Mktg

Defined and executed marketing strategies, programs and campaigns to create demand for WS Graphics products for a business unit exceeding $100 million in annual revenue. Collaborated with ISV, OEM and resellers to deliver compelling campaigns and programs, focused on extending AMD market share in professional graphics.

• Market Share: Increased Workstation market share from 8% in 2008 to 20% through fully integrated campaigns and targeted partnerships with HP, Dell, Dassault Systèmes and other partners. Communicated marketing teams’ plans and accomplishments to verify alignment with senior management objectives. Developed, coordinated, and participated in promotional activities and trade shows.

• Brand development: Created FirePro, a new brand, and migrated the entire product line to the brand over a 12 month period. Achieved over 90% brand recognition within 18 months through effective use of media, events, and programs.

• Management: Managed a global team of marketers and an average annual budget of $2+ million to create and deliver outbound programs promoting professional graphics solutions from AMD. Traveled domestically and internationally to meet with custom- ers and deliver clear company messages.

• Developer Relations: Exceeded target number of participants for AMD Fusion developer conference (2011 & 2012) Core Competencies

• Global product marketing and management

• New product development

• Cross channel campaigns and programs

• Competitive analysis, strategic planning

• Market opportunity development

• Partner and vendor relations

********@******.*** 408-***-**** San Francisco Bay area, CA www.linkedin.com/in/bahmandara Bahman Dara

Adobe, San Jose, CA 2002-2008

Sr Product and Product Marketing Manager

Product management and product marketing roles in the Advanced Technology Group and the Acrobat Business Unit with primary focus on deployment of Acrobat products for the CAD, Engineering & Manufacturing industries.

• Product Development: Managed the Atmosphere product from development to release. Developed a business case and strategy for migrating internal 3D & CAD resources to create a new Acrobat based product, Acrobat 3D, focused on solving information exchange and review processes in manufacturing.

• Developed and delivered comprehensive direct marketing and channel programs for Atmosphere and Acrobat 3D.

• Successfully launched Adobe Atmosphere and multiple versions of Adobe Acrobat 3D for Engineering . Other relevant experience

Chief Technology Officer - Mobile Marketing Platforms Tribal Brands Inc., San Mateo, CA Technology evaluation and development of product, business and marketing strategies for Tribal Brands clients. Projects primarily focused on digital device, image recognition, wireless and digital asset management markets. Project examples:

• Defined and managed the development of products, business planning, partnership acquisition, and project/program manage- ment.

• Developed and executed tactical marketing plans for a variety of clients from start ups to established companies including Apple. VP Marketing & Strategic Planning - Interactive Online Audio Beatnik Inc. San Mateo, CA Created and directed company-wide strategic plans to ensure success in the face of rapidly changing market conditions and com- petition. Managed a team responsible for all aspects of product development in the key focus areas of web, consumer, and digital devices. Developed and delivered leading edge, unique solutions, for interactive music and sound on the web and Digital devices.

• Product Portfolio: Developed and launched multiple versions of Beatnik Audio Engine (BAE), Mixman family of products, in addi- tion to the Beatnik Production Music Licensing site.

• Partnerships: Developed and managed strategic relationships with key partners aimed at licensing BAE to organizations such as Sun Micro Systems, Nokia, and Texas Instruments. Developed and executed joint marketing plans and activities with partners including Oracle, Intel, Nokia, Avid, Motorola, and Media 100. Senior Marketing Manager - WW Publishing, Entertainment & Media Markets Apple Computer Inc., Cupertino, CA Performed various individual contributor and management roles in Product Management and Product Marketing for a series of Apple technologies including OSX, QuickTime, AppleScript, iMac, PowerBook, imaging, video and Font technologies. Created and implemented multiple international programs to promote Apple and ISV partners’ solutions in content publishing for print, web & video. Created and managed the Apple Customer Advisory Board to incorporate customer requirements in product development. Education

MS Aeronautics & Airtransport Engineering

Cranfield University, Cranfield, UK

BS Mechanical Engineering

Leeds University, Leeds, UK

Awards

• Kaitakusha-Seishin Performance award HDS

• Spotlight award & Spirit of Success award @ AMD

• Sales Impact Award @ Apple Pacific.

• Multiple Special Recognition Awards for outstanding performance @ Apple.

• Golden Apple Awards for performance in every eligible year.

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