Project Management Marketing

Christine Morley

** ******* ****, *********, **

aczkuj@r.postjobfree.com www.linkedin.com/in/chrismmorley 484-***-****

Global Integrated Marketing Executive / Change Leader

Accomplished Omni-channel Executive with proven success on all customer touchpoints featuring enhanced content marketing strategies.

Strategic vision, leadership and solutions over 8+ years in experiential marketing with innate ability to translate creative vision into realistic executable action plan.

Collaborative Leader of Break-through Branding Initiatives utilizing strengths in project management, change leadership and process improvement in the retail industry through the development and execution of digital B-2-C marketing programs / experiences, delivered with exceptional results.

Created agile, problem solving teams that innovated and implemented game-changing engagement strategies for both live, physical events integrated with multiplatform, digital campaigns.

Areas of Expertise

Brand Messaging and Customer Journey

Multiplatform Content Creation

Change Management / Process Improvement

Event Production / Project Management

Legal Compliance / Risk Assessment

Strategic Planning

Partnerships and Sponsorships

Social Engagement Strategies

Pop Culture Engagement

Fiscal Accountability

PROFESSIONAL EXPERIENCE

QVC, INC., West Chester, PA Multi-Platform Televised Digital Retailing

Director, Global Brand Initiatives 2015 – 2016

Enhanced consideration and affinity for corporate brand. Defined and executed breakthrough branding initiatives that link QVC to other respected brands, media platforms and strategic alliances; driving earned media exposure.

Identified and led collaboration to implement best practices for maximizing opportunities and business model across multiple global markets extending the utilization of asset reach and voice.

Initiated a Global programming event featuring inventors, designers, entrepreneurs and product advocates across ALL product classifications with message of inspiration, motivation and recognition for women in all walks of life to aspire toward.

Led innovative product search panel presentations for future entrepreneurial development of exclusive offers and content, cross-promotion and media integration.

Director, Content Marketing 2011 – 2015

Developed strategic partnerships for cross-promotional opportunities creating new external models for brand awareness and extension.

Created immersive experience by maximizing video-centric, story-telling model as an asset for external promotional exchange and driving to expose and share brand, bringing products to life in an engaging and interactive way.

Christine Morley https://www.linkedin.com/in/chrismmorley Page 2 of 2

QVC, INC. – Continued

Cornerstone Award winner for conceptualization and creation of unique CEW Charitable Beauty program with multiplatform cross-promotion, storytelling content development, and fundraising over $1M in 1st year for “Cancer and Careers” initiative.

Determined focus points to capitalize on pop culture, media partnerships, entertainment and technology companies in relation to digital retail commerce objectives.

Exceptional Event Execution – Mercedes-Benz Fashion Week, LIVE from the LA Red Carpet, Vogue’s Fashion’s Night Out, Aspen Food and Wine, BeautyCon.

Movie Promotions – Warner Bros. Get Smart, ReMastered 75th Anniversary The Wizard of Oz, 10th Anniversary DVD Release Paramount’s The Titanic – The Museum Collection, Disney’s – The Muppets “Most Wanted”, Disney’s TomorrowLand, 20th Century Fox – The Peanuts Movie.

TV and Licensed Media: TNT – The Closer, NBC’s – The Biggest Loser, NBC – Celebrity Apprentice, A&E – Project Runway All Stars, Sanrio – 40th Birthday of Hello Kitty, Telepictures – The Bethenny Frankel Show, CBS – The Rachael Ray Show, Telepictures – The Anderson Cooper Talk Show, Telepictures – The ELLEN DeGeneres Show, NBC TODAY Show – Search for the “Next Big Thing”.

“Key Award” winner for leadership and management of cross-promotional campaign across multi-media platforms resulting in elevated viewership, enhanced programming content and increased customer response with over 1 Billion in earned media views – Muppets Most Wanted.

Director, Strategic Programming Partnerships 2008 – 2011

Initiated and developed 3rd party, cross-channel promotional opportunities featuring product placement, brand exposure, and mutual exchange of marketing assets creating an enhanced viewership experience.

Negotiated contractual terms including access to talent and logo rights across all media platforms.

Created content-rich, engaging and entertaining cause-related marketing events and fundraisers contributing over $2.0M annually in Net Proceeds supporting: Breast Cancer Research Foundation, Ovarian Cancer Research, and Children’s Cancer Research, etc.

Recognized for Pioneering Spirit and Team Development – led collaborative cross-functional team development of best practice roadmap including: time and action project management cycles; legal review and protocols; staffing assessment; content strategy, execution and marketing focused on call to action messaging, imagery, voice, exclusive offers and experiences; platform distribution plan; metric evaluation; next actions, etc.

Led the planning and implementation for at least 5 Record-Breaking shows which resulted in a +12% increase in topline sales and +6% in productivity including first ever Remote Broadcast Live from Ireland.

Recognized “Key Award” winner for “Collaborative Teamwork” on Record-breaking customer experience.

Coordinated Vendor Appreciation events including presentation and recognition of unique or significant achievements.

Additional Experience with QVC and BLOOMINGDALES in Merchandising, Product Development, Better Sportswear, Juniors, Updated Menswear, Women’s Accessories, and Home Decor

EDUCATION

Bachelor of Science Degree, Fashion Merchandising / Retailing,

Philadelphia University / College of Textiles and Science, Philadelphia, PA

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