Sales Customer Service

Keith Wong

Email: acziik@r.postjobfree.com

Cell: 416-***-****

Address: *** ******* ***** ****, *******, Ontario, L6B 0R6 SUMMARY

Highly accomplished seasoned international sales & marketing professional with over 16 years’ international experience of Business Development, Sales & Marketing, Dealers Development & Management, Project Management, Product Category Management, Strategic & Key Account Management, CRM, Channel Management, Strategic Global Planning for new market penetration development and execution to retail, commercial and distributor clients directly and through distribution channels and direct retail in the consumer goods, commercial and manufacturing industries. Extensive management and leadership experience of EMEA and APAC teams in Europe, Asia Pacific, North America. PROFESSIONAL EXPERIENCE

Moved to Toronto, Ontario (Currently looking for new career opportunity) Feb 2017 Moved to Switzerland (Further studied a postgraduate program) Jan 2016 – Jan 2017 The Master Lock Company, LLC – U.S.A. Jun – Dec 2015 Master Lock is the number one padlock brand in North America. World’s largest global leader in mechanical access control in both North America and Europe, manufactures and markets a wide range of innovative security and safety products for consumer, commercial, and industrial end-users through its iconic brands: Master Lock, American Lock, and Sentry Safe. An operating unit of Fortune Brands Home & Security, Inc., a leading consumer brands company. Director, Greater Asia Sales

• Primarily responsible for building and expanding sales, distribution, direct retail and dealer development and management across Greater Asia and EMEA regions.

• Fully responsible for effectively managing the regional P&L and all sales & marketing, business development and customer service functions for the retail, commercial and safety business units.

• Developing and executing a Go-To-Market strategy and increase market awareness of the Master Lock, American Lock and Sentry Safe companies’ products in Greater Asia and EMEA regions.

• Developing specific distributor targeted solutions to support the overall growth of the distribution channel.

• Ensuring the continued profitability of sales and growth of the group and budgeted sales is achieved annually.

• Providing user-end customization of product for specific targeted markets, consultation and product training for all retail, commercial and safety distributors / end-users and ensuring brand guidance on implementation across all industries.

Lamex (Member of HNI Corporation – U.S.A.) Jan 2014 – Mar 2015 Lamex is one of the industry leaders in design, manufacturing and distribution of a broad range of office furniture and workspace solutions. A member of HNI Corporation, the second largest office furniture company in the world. Sales Manager, Asia Pacific

• Fully responsible for all international sales and business development activities including distribution, direct retail and dealer development and management across APAC and EMEA regions.

• Develop distribution channels including A&D firms, interior fitout, direct retail, new dealership and strategic global accounts to drive the company towards the market leader for all products and services by leveraging the collaboration and support from U.S. headquarter and regional teams within APAC and EMEA regions.

• Develop and execute APAC and EMEA development plans and overall strategies to achieve and exceed APAC

/ EMEA business unit objectives.

• Fully accountable for P&L, achieved and exceeded annual target for net sales and gross margins for the assigned accounts and territory.

• Managing and coaching a team of regional sales and key account servicing staff.

• Extensive understanding of APAC and EMEA markets by integrating consumer and dealer insights, market trend and identify new opportunities to drive sales growth. Geelong Sales Company International – Australia Feb 2012 – Dec 2013 World’s second largest manufacturer and distributor of professional and home steel storage products for Retail, OEM, Showrooms, DIY Home Centers, Building Material Outlets and other market channels globally. In-house brands include

(Geelong, SPG International) and other brands (Whirlpool, Stanley, Sandusky, Craftsman). Director of International Sales and Marketing

• Played a key leadership role of the executive management group, reporting directly to the CEO.

• Responsible for managing overall USD150 million sales accounts worldwide and accountable for the continued profitability of sales and growth of the group.

• Maximized sales and operating profits, and effectively managed the regional P&L.

• Directed all independent sales representatives and key account servicing staff, leading distributor-sales organizations, consistently increasing revenue, and reducing operating costs to drive higher profit margins.

• Developed and implemented company’s global strategies for global distribution expansion and brand development by executing marketing plans and initiatives, development of marketing solutions and tools, implementation of best practices.

• Managed all marketing functions and activities amongst distributors, adapting to their specific development and maturity levels.

• Established strong relationship and network with contacts in major retailers, distributors, and commercial / industrial clients globally and its related partners throughout North America, Europe and Asia Pacific. Belwith Products, LLC – U.S.A. (formerly Hickory Hardware Inc.) Jul 2003 – Aug 2011 Belwith Products is the industry leader in decorative lighting, kitchen and bath, architectural, furniture hardware, security and safety, automotive parts for OEM, retail and distributor clients globally. Designing and marketing hardware product lines to Showrooms, DIY Home Centers, e-Commerce sites, Furniture and Kitchen Cabinet Manufacturers, Building Material Outlets and other market channels in North America and internationally. Brands included “Keeler Brass”,

“Belwith Keeler”, “Hickory Hardware”, “First Watch Security”, “Wright Products”, “Faultless Casters”, and “Madico”. Director of Asia, Director of International Sales & Marketing 2009 – 2011

• Played a key leadership role for a variety of strategic initiatives including: o Led the APAC and EMEA teams to drive sales and ensure continued profitability and growth of the group. o Converted the Shenzhen China representative office to a WOFE (wholly owned foreign enterprise), enabling significant expansion of domestic market share in Mainland China. o Improved the overall consumer experience with the brands. o A major consolidation of the sourcing and logistics operations in Hong Kong, China and Greater Asia, and significantly reduced the monthly operational overhead by approximately 30% within the Asian operations. o Streamlined the supply chain, vendor management and expanded sales force succession planning. o Setting up supplier relationship & performance management for procurement and global sourcing activities.

• Fully responsible for effectively managing the regional P&L and all sales & marketing and customer service functions worldwide for the retail, distribution and OEM business units and sales offices within APAC & EMEA.

• Continuing with primary focus to build and expand sales, distribution, direct retail and dealer network across Asia Pacific, Europe and North America.

• Successfully in developing and executing strategic APAC and EMEA business plans to develop alternative business channels across all business units and product portfolios with significant business growth internationally.

• Managed the global strategic planning for New Business Development, Team Building, Brand Building, Sales

& Key Account Management, Channel Management and CRM Management.

• Developed and drove the overall marketing plan and strategy by setting objectivities and priorities by channel and investment parameters; initiate, manage and review the annual planning process; drive and support the development of the various channel plans, product launch plans and key customer joint working plans. General Manager of Asian Operations and Sales 2006 – 2009

• Oversaw all aspects of the Asian operations and activities of our staff, offices across Asia Pacific and EMEA regions. Key responsibilities include managing all staff related to general management, sales & marketing, customer service, finance, and product development, strategic global sourcing, procurement, supplier development and management, logistics consolidation and quality control management.

• Maximized total cost of ownership savings and drive indirect procurement value contribution by leading projects to setup and globally rollout a standard, centrally driven and largely outsourced indirect sourcing activity.

• Implemented global product sourcing initiatives which helped lower costs for all business units.

• Directed all domestic and international sales & marketing and customer service functions for the retail, distribution and OEM business units.

• Managed the regional P&L and formulated pricing strategies for the sales force from the U.S. corporate office.

• Significantly expanded the client base globally, and further expanded the sales and operations teams by 30% growth while staying within trade cost to income ratios.

• Implemented all standard company systems and tools for operating the APAC and EMEA regions and managed overall manufacturing support for all business units. Regional Sales Manager, Asia Pacific 2003 – 2005

• Responsible for driving the sales and delivery of project management to end user corporate clients directly through distribution, manufacturers, interior design firms, architects, showrooms, and building material Outlets.

• Opened the first Keeler Brass Company representative office (a division of Hickory Hardware Group) in Hong Kong and Shenzhen, China resulting in more efficient and effective management of the Asian operations.

• Led key initiative in defining sales strategy and formulated product roadmap for the region.

• Drove sales to Asian furniture and kitchen cabinet manufacturers, DIY retailers and distributors to an annual growth rate of 60%.

• Focused on new product introductions and targeting sales and new distribution channels opportunities. Fuji Name Plate – Japan Feb 2000 - Jun 2003

A leading manufacturer of consumer electronic products for the distribution and retail channels. Key OEM brands include: Canon, Sony, Olympus, Nikon, Casio, Fujifilm, Epson, Panasonic, Pentax, Ricoh, and Sanyo. Sales and Marketing Manager, Asia Pacific

• Responsible for all sales & marketing and business development activities including distribution channel management, direct retail and dealer development and management for Asia Pacific.

• Consistently reaching sales and distribution plans and market share targets, and achieving a major business turnaround by 30% within the assigned market regions.

• Established sales channels by expanding sales territories coverage, budgeted sales, and objectives and developed training programs for the regional sales force.

• Accomplished sales and marketing objectives by planning, developing, implementing, evaluating and executing advertising, promoting, and trade promotion programs; developing field sales action plans.

• Developed and managed overall marketing plans and initiatives, development of marketing complete solutions and tools, implementation of best practices.

Allan International Holdings Limited – Hong Kong Dec 1998 – Jan 2000 A leading manufacturer of consumer electrical household appliances for distribution and retail channels (OEM and ODM products). Key Customers/Global Brands include: Panasonic, Philips, Black & Decker, Kenwood, Con Air, Mitsubishi, Whirlpool, Hitachi, and Breville.

Marketing Officer

• Achieved marketing and sales financial objectives by forecasting requirements; preparing an annual budget, scheduling expenditures, analyzing variances and initiating corrective actions.

• Coordinating all marketing activities amongst distributors, adapting to their specific development and maturity levels and supporting overall marketing plans and initiatives, development of marketing solutions and tools.

• Improved product packaging and coordinating new product development.

• Negotiated contracts with vendors and distributors, establishing distribution networks and developing distribution strategies.

• Coordinated and participated in promotional activities and trade shows, marketing campaigns, working with developers, advertisers and public relation / event managers. EDUCATION

Postgraduate in International Business and Luxury Design Management IHTTI, School of Business and Hospitality Management 2016 Neuchatel, Switzerland

Advanced Diploma in Business Administration Management Sprott-Shaw Business College 1998

Vancouver, British Columbia, Canada

Grade 12 High School Diploma

Kingston College 1996

Vancouver, British Columbia, Canada

CAREER DEVELOPMENT & TRAINING

Master Lock Safety Solution Certificate

Completed the Master Lock Course Requirements for Lockout Practitioner Training 2015 LANGUAGE STUDIES

Goethe-Institut München

Completion of German Level A1, A2 and B1 2016

Munich, Germany

OTHERS

Fluent in English, Japanese, Mandarin, Cantonese

Intermediate in German

Basic in French

Nationality: Canadian, British National, Hong Kong, Permanent Resident of Liechtenstein / Switzerland Availability: Immediate

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