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International Sales Leader

Location:
Rockville, MD
Posted:
March 27, 2017

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Resume:

Frederic M. Berry

Phone : 240-***-**** E-mail : aczibg@r.postjobfree.com

LinkedIn URL: www.linkedin.com/in/FredericMBerry

CORE COMPETENCIES

Successful sales and management experience with top Fortune 500 companies in Agribusiness (specialty chemicals and fertilizers – sulfate of potash - K2SO4), Packaging (flexible films, casings and cellulose) and Industrial Services. Proven and accomplished executive with exceptional ability to drive sales teams by building solid business C-level relationships in global markets.

Results-driven professional

Dynamic team sales performer

Experienced in B2B management and development

Accomplished at seeking out new markets

Contributed to strategic planning

Increased revenue in existing high-level accounts

Demonstrated effective management skills to train, to motivate and to manage multi-functional teams.

Created and implemented new sales distribution channels in markets with no previous sales representations.

Skillful communicator with all management levels

Stimulated sales and channel partners

Fluent in both Spanish and French

Some working knowledge of Portuguese

PROFESSIONAL EXPERIENCE

COMPASS MINERALS (Overland Park – KS) 2010 – 1/2017

(Public owned company and leading producer of minerals, including salt, magnesium chloride, sulfate of potash and other plant nutrition products)

Manager of Sales, International and Industrial - P&L accountability for multi territories in excess of $25M through new business development, acquisition and accounts management in international and emerging markets (North America, Mexico, Latin American, Europe and Asia/Pacific) of specialty fertilizer and industrial chemicals (K2SO4) for industrial, animal nutrition and food applications. Managed overall sales process and achieved revenue growth while maximizing margins.

Doubled sales in Mexico to over $19M in less than 12 months of operations while maintaining highest netbacks levels despite competition.

Increased gross revenues by over 22 % under allocation restrictions.

Implemented new logistic channels of distributions resulting in 18 % lower freight cost.

Produced over 34 % in net revenue gain through direct sales for multi-million dollar contracts more than $2.8M each.

Implemented support for the development of national and international sales strategies by partnering with Marketing, Manufacturing and Customer Care teams.

Performed and evaluated profitability of new and existing business to ensure optimum levels of profitability.

Managed channel partner relationships, development, improved strategies based on sales, service and after market performance and market conditions to achieve timely and cost effective sales objectives.

Negotiated yearly contracts and distribution agreements with entire international customer base and maintained highest netbacks achievable (Japan, Korea, Australia, New Zealand, Latin America).

Supported field sales forces through joint sales calls, training, trade shows, seminars, technical forums and product demonstrations.

Developed and executed sales and distribution strategies by selecting appropriate channel partner.

Built strong relationships with marquee accounts.

Developed and implemented strategies for expanding the company’s foot print.

G&K SERVICES (Laurel – Maryland) 2005 – 2010

(A public company leader in the uniform rental and facility services)

Sales Manager - Identified, cultivated and established new large food account business relationships and recommended innovative solutions while managing current customer relationships, focusing on growing and retaining local customer base for a $1B Image and Safety Company.

Sold over $2.3M (additional $7.5M shared) and grew a pipeline more than $8.5M.

Developed and improved sales to over $500K in a remote area of the state of North Carolina.

Exceeded quota in first seven months building a pipeline more than $3.8M.

Increased sales to $1.6M (or 18 %) over previous year despite unknown company name in the region.

Planned, launched and demonstrated added value of new marketing program in a territory of little sales representation.

Built strong relationships by targeting key decision making executives and meticulously developed a strong level credibility and trust to grow the company brand loyalty.

Awarded Top Sales Manager – Eastern Region.

Frederic M. Berry Page 2

C&K MANUFACTURING AND SALES, a TOMLINSON INDUSTRIES COMPANY (Westlake - Ohio) 2001 – 2005

(A commercial foodservice equipment and supply items company)

National Account Executive – Directed all Sales management operations for a diversified food service packaging company of specialty films and PPE. Promoted and successfully introduced new flexible specialty flexible films and other related packaging products in key markets. Designed new flexible film structures thru several flexible film companies and developed strategies for specific flexible film product lines.

Generated over $750K in new sales of flexible films and various food service products in a single account by direct contract negotiation within first 12 months.

Increased gross profits 30 % in key accounts.

ADDITIONAL RELEVANT EXPERIENCE

VISKASE CORPORATION (Chicago – Illinois)

(Supplier of cellulosic casings and a producer of specialty plastic films for the food industry)

Commercial Director

Shared $9.5M regional P&L responsibility for regional company and strategic planning (Argentina, Bolivia, Chile, Paraguay and Uruguay) for all Sales and Marketing operations for a flexible food packaging company. Opened affiliate office in Buenos Aires - Argentina. Hired and led a team of five and developed sales organizations. Managed and trained sales, customer service and technical groups. Total management accountability for customer satisfaction, product pricing, marketing and technical support. Directed all contract negotiations.

Created sales strategies and sales channel implementation. Developed budgets and sales goals. Identified market opportunities for the affiliate Southern Cone Company. Managed the introduction of new food packaging products in three markets in the region. Negotiated distribution contracts with major local distributors in the region.

Increased overall sales by over $9.5M.

Increased company revenues by 12.5% in a key account annual contract by raising prices.

Developed and implemented new sales channel in countries with no previous sales representations for $750K potential.

Increased flexible film sales by 30% in Uruguay over a 12 months’ period.

Increased operating income from zero to 5.3% of sales in 5 months by restructuring and re-focusing affiliate activities.

International Sales Manager

Executed all marketing and sales functions. Managed all Technical, Development work and direct Sales support in Latin America for the entire product portfolio of specialty films for the packaging of food products. Directed daily business operations of over $3 million territory in Mexico including and covering the Caribbean, Central America and the Northern South America markets.

Managed muti-funtional teams of 6 technical and sales representatives.

Managed network of food packaging distributors in Latin America.

National Sales Representative

Implemented and developed national technical programs for food flexible packaging products in a territory with no previous sales representation.

EDUCATION and SPECIALIZED TRAINING

MS, Master of Science - UNIVERSITY OF WISCONSIN – Degree in Agricultural Economics.

BS, Bachelor of Science - UNIVERSITY OF MARYLAND – Degree in Agronomy.

CRM – SalesForce.com, Access, Impact.

BPC trained.

Large Account Selling Course.

Advanced Cornerstone Consultative Sales Training Course.

Food Processing Course, ServSafe Certified.

Microsoft Office Professional, Power Point.

AWARDS

Performance Champions – Top Sales Manager – Eastern Region.

Spirit of Excellence – Performance Champion.

Milestone Achievement Award.

Latin American Award Flexible Film (Plastic) distributor of the Year.



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