Caroline T. Ragsdale

St. Louis, Missouri ***** • aczia8@r.postjobfree.com • 314-***-****

www.carolineragsdale.com

EXPERIENCE

Deputy Digital Director, AL Media – Chicago, Illinois/St. Louis, Missouri August 2014 – Current Chicago-based national media firm with clients ranging from political campaigns to non-profit organizations to independent expenditure groups.

Oversee creative process for ad development for digital advocacy, social media, acquisition and brand building campaigns.

Provide strategic counsel to political and non-profit clients to determine best digital strategy based on campaign objectives and budgets.

Develop content strategies that support and extend internal marketing initiatives.

Draft website content, blog posts, emails and press releases for clients.

Create digital media plans, and advise clients on digital media buying and targeting resources effectively.

Key point of contact for consultant development, nurture and relationship building.

Build social media reports and aggregate data into actionable insights in real time for our clients.

Manage asset delivery and quality assurance of creative with all third party vendors.

Developed internal processes to ensure efficiency for creative development during election cycle that requires tight turnarounds.

Traffick Adwords, Facebook, YouTube and Twitter campaigns simultaneously; assuring over delivery on client plans while maintaining company commission rates.

Account Executive/Digital Marketing Specialist, Weintraub Advertising - St. Louis, Missouri/Chicago, Illinois 2013-2014 A full-service advertising and Public Relations firm specializing in Retail Clients, B2B Marketing and association management

Oversaw the digital marketing, public relations and content marketing programs for B2B wholesaler with 140 franchise locations in North America.

Developed editorial calendars and developed content for 140+ local and national Facebook, Twitter, YouTube and Google+ accounts.

Managed and monitored online communities and audience engagement using several analytic tools including Google Analytics, HootSuite and various other management systems.

Maintained an average engagement rate of 12% across all Facebook properties; national average Facebook page engagement rate is below .089%, according to Socialbakers.

Oversaw and managed workflow of all creative for digital, direct mail and email marketing campaigns – as well as managed all vendors correspondence, invoicing and purchase orders on behalf of client.

Developed new email marketing initiatives leading to an increase in overall open rates by over 20%, managed production and developed content for email campaigns, used various email vendors including Customer Analytics and Constant Contact.

Spearheaded and managed a website re-skinning project which included an overhaul of content, responsiveness and SEO page naming strategies, which increased lead generation and capture by 40%.

Marketing Consultant, LivingSocial - St. Louis, Missouri 2012-2013 An e-commerce marketplace that allows consumers to buy and share the best things to do in their city

Established a client base of over 150 regional merchants and was responsible for the day-to-day planning, publishing and quality of each campaign.

Built individualized strategies for 15 verticals and implemented campaigns based on consumer behavior and market trends through Salesforce CRM.

Designed and implemented three of the most successful campaigns in the region netting over $100k in less than two months, earning national rankings. Strategic Planner, Lotame Solutions - New York, New York 2010-2011 An independent firm offering publishers, marketers and agencies a Data Management Platform (DMP) that leverages audience targeting technologies

(Formerly, they used their audience data platform to run targeted digital ad campaigns)

Managed high-priority campaigns from inception to completion, including cost, scheduling, delivering and reporting.

Coordinated vendors and all deliverables, including web creative, pre-roll videos and marketing materials.

Oversaw campaign scheduling, delivery and reporting for 9 reps in New York, L.A. and Chicago utilizing Salesforce.

Assessed performance of digital campaigns and optimized audience to insure full campaign delivery.

Spearheaded new client recruitment initiatives, including developing and implementing a new incentive program.

Developed RFP submissions that resulted in partnerships with Starwood, Kraft, Reckitt Russia and Showtime. Account Manager, Yext Inc. - New York, New York 2009-2010 A start-up marketing firm which developed Pay-Per-Call listing technologies for local businesses and a GeoMarketing Cloud that allows business owners to manage their local content, listings, store pages, social pages and campaigns in one platform

Determined and qualified the scope of new business opportunities through extensive market research and analytics.

Established and fostered relationships with industry professionals in verticals we supported, including publication editors, franchise owners and association chairs.

Developed specific marketing strategies based on geo-targeting and brand awareness needs for over 250 new clients.

Managed and maintained client relationships through call reporting, staff training and other quality assurance methods.

Ranked in the Top 5 producers of annual net with client campaigns exceeding $350k.

Conducted recruitment efforts and assisted with peer advisory training sessions.

Promoted to a small team dedicated to growing profitable verticals through sales testing and SEO goals, leading to a successful pivot in business model. EDUCATION

Bachelor of Arts & Science in English, University of Missouri – Columbia May, 2009 TOOLS

Google Adwords, DoubleClick, Facebook Power Editor/Advertising, Facebook Analytics, Twitter Advertising/Cards, Google Analytics, WordPress, HootSuite, TweetDeck, Basic Photoshop, Basic HTML

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