David Harrison...

**** **** ** ** ****** WA ***** • 206-***-**** • aczi47@r.postjobfree.com

Persuasive and passionate Sales and Marketing Executive who combines innovative revenue-generating strategies with solid financial acumen to rapidly elevate businesses to record-breaking levels of profitability. Adept at reenergizing stagnant brands by effectively diagnosing obstacles and implementing strategic alliances, channel expansion and other breakthrough solutions based on thorough market research and knowing “what works.” Collaborative leader and goal setter who leverages key performance drivers to motivate teams to achieve extraordinary results. Diverse experience ranging from small, privately held to large multinational companies to public sector organizations. Key accomplishments include:

Grew sales from $450M to $525M over three years (after flat sales for ten years).

Exceeded PR program goals by 500% with a 20% increase in consumer awareness.

Increased distribution center sales volume by 38% in eight months, returning company to profitability and avoiding closure.

Generated $4M in revenue through business channel expansion.

Building Sustainable Sales and Marketing Success

Sales and Marketing Innovation

Brand Management

Strategic Planning and Execution

Financial Analysis

Strategic Partnership Development

Consultative Selling

Advertising/Promotions

Channel Development and Expansion

New Product Development

Sales and Marketing Team Management

Brand Turnarounds

Turnaround Management

Marketing and ROI Analysis

Packaging Design/Innovation

Forecasting and Budgeting

Market Research

Project Management

Public Relations

Leveraging Sales, Marketing and Finance Expertise

to Achieve Breakthrough Performance

Bodine Enterprises, Tacoma, WA – Commercial property development company.

DIRECTIOR – SALES AND MARKETING 2015 - present

Multi-faceted organization without a strategic direction in sales or marketing lacked leadership, planning and tactical execution across business ventures. Limited profitability coupled with a lack of focus on key initiatives resulted in a disjointed operation. Analysis and planning, along with training and goal setting, led to increased profitability, occupancy rates, and customer satisfaction.

Developed the overall sales and marketing strategy for the organization’s multiple business units. Created key measurements and goals, implemented planning, training and processes. Executed key sales and marketing programs to increase performance metrics.

Developed a formal sales and marketing process for property management division resulting in record occupancy rates exceeding 98%.

Rebranded and repositioned company’s roller skating rink venture creating a contemporary image for an aging category, resulting in 40% growth in attendance and a return to profitability.

Managed the organization’s non-profit foundation, expanded outreach, increased participation, and created strategic partnerships resulting in a 250% growth in charitable giving.

Better Business Bureau, DuPont, WA – Business and consumer advocacy organization.

VICE PRESIDENT – SALES AND MARKETING 2013 - 2014

Declining enrollment of business partners with the organization, coupled with new competitive services, indicated the need for a new approach to business development and the programs offered, resulting in record results in both new accounts and client retention rates.

Created an overall vision and strategy for the organization, identifying key measurements and implementing accountability and goal-setting processes. Identified new product opportunities for partner businesses, increased the visibility of the organization with the public, and engaged BBB Accredited Business partners. Direct a staff of 37 sales and marketing professionals.

Deployed a new retention model for existing clients resulting in a 38% increase in first-year renewals.

Introduced a revised business development process focused on relationship building vs. transactions.

Initiated consultative sales training methods resulting in a 24% increase in new business.

Implemented strategic planning and goal setting processes to focus overall organization efforts.

Developed strategic partnerships with key accounts and leveraged the strength of the BBB brand.

Washington Energy Services, Seattle, WA – Energy efficiency focused home improvement contractor.

VICE PRESIDENT – SALES 2011

Declining sales of energy efficiency home improvements allowed the opportunity for growth through new product introductions, sales training, and strategic partnerships.

Developed the overall vision and strategy for the company’s line of products. Identified new product opportunities, created vendor partnerships, streamlined the sales process eliminating 50% of the time and paperwork. Established policies for pricing and promotions to improve overall margins. Directed a staff of 14 sales representatives.

Implemented a formal product rationalization and review methodology identifying key new products.

Expanded the Home Energy Audit program, developing this new channel of business into a key growth strategy

Initiated sales skills and product knowledge training programs delivering a 25% increase in closed sales.

Established a customer satisfaction follow-up process designed to resolve persistent service problems

Developed strategic partnerships with local utilities resulting in increased sales through referrals and rebates.

Washington’s Lottery, Olympia, WA – $520M state lottery games that benefit a variety of government programs.

VICE PRESIDENT/DIRECTOR OF SALES 2005 – 2009

Company experienced stagnant growth for years due to a poorly trained sales force, limited retail and other strategic partnerships, a lack of performance accountability, and limited decision-making capability in the field.

Developed and led staff of 77 in implementing marketing and sales programs, including product development and distribution, field promotions, strategic partnerships and customer service. Formulated sales and retailer recruitment plan to expand retail presence in outlets, such as bars, restaurants, airports and shopping malls. Presented marketing best practices at industry shows across the country.

Grew sales from $450M to $525M over three years (after flat sales for ten years).

Increased retail presence 30% by adding 800 retail outlets, efforts boosted sales volume.

Generated three years of record sales by securing strategic partnerships with Alaska Airlines, Safeway, Emerald Downs and the Seattle Seahawks.

Grew sales 10% by developing self-service, point-of-sale vending programs and stand-alone retail locations.

Enhanced sales team effectiveness through consultative sales training and more formalized performance measurements, and improved customer response times and decision-making through restructuring sales team.

Education and Professional Development

Driving Government Performance Seminar, Harvard University, JFK School of Government

Public Service and Leadership Training, University of Washington, Evans School of Public Affairs

BS, Major: Financial Management. Minor: Information Technology. Honors Graduate, Oregon State University

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