Design and Innovation Internship Marketing Leadership Development Program Internship

Qualifications Profile

Versatile, innovative, and customer-centric professional with comprehensive experience in marketing and sales operations. Expert at developing and implementing innovative marketing methodologies to determine potential markets and effectively promote products and services. Well-versed in handling and motivating cross-functional teams toward the achievement of corporate goals and objectives. Adept at creating plans and strategies to improve organizational efficiency and productivity. Bilingual in English and Mandarin Chinese. Technically proficient with Microsoft Office Suite (Word, Excel, and PowerPoint) and SPSS.

Areas of Expertise

Lead Generation Data and Trend Analysis Business-to-Business Operations

Process Improvement Marketing Activity Design Strategic Planning and Implementation

Business Administration Product Presentation Market Research

Education

Master of Business Administration, In Progress (Expected Date of Completion: May 2018)

Case Western Reserve University - Weatherhead School of Management, Cleveland, OH, USA

Bachelor’s Degree in Agriculture, Jun 2009

Huazhong Agricultural University (HZAU), Wuhan, China

Chief, HZAU Art Troupe President, Student Union - Fisheries College

Professional Experience

Bluemoon Limited Company, Various Locations (Jul 2009–Nov 2014)

Regional Manager (Sales Department), Chengdu, China Aug 2013–Nov 2014

úDeveloped a strategy to improve new dealers in rural areas of Sichuan province through evaluation of historical sales data of the Sichuan branch, population, and gross domestic product (GDP) on local districts and counties

úFostered a positive working environment and team unity among customer service staff and regional directors to generate new dealers, which increased total number of dealers from 35 to 85 within 6 months

úDrove all efforts in selecting and training 14 regional directors from business representatives

Notable Accomplishments:

Provided motivation to all divisions that led to the achievement of the 2014 sales target of $38M with sales volume of $39M and more than $17M in 2013

Received the National Outstanding Regional Manager Award for being the 1 of the 8 top performers among 65 individuals in 2013

Regional Director (Sales Department), Leshan, China Mar 2011–Jul 2013

úAudited expense budget and managed the region’s marketing and sales expense ratio

úPlanned and designed promotion activities in supermarkets across the Leshan area

úExpertly handled the recruitment and training of business delegates for promotion activities

Notable Accomplishments:

Increased company sales volume in Leshan City by 182%, from $161K in 2010 to $627K in 2013

Pioneered the development of 10-store pilot program of product demonstration strategy, which brought more than 70% regional sales growth in 2012 through utilization of data analysis and field surveys in determining growth potential

Business Delegate (Sales Department), Guangzhou, China Aug 2010–Feb 2011

úFulfilled expanded duties such as recruiting and training cleaning consultants in three stores; coordinating morning conference; communicating cases; and motivating team toward accomplishment of daily sales goal

Notable Accomplishments:

Led the planning and implementation of the “Spring Festival Cleaning along the Street” campaign across South China, which increased store’s monthly sales volume from $16K to $34K and broke the record of $23K

Presided over the weekly and morning meetings to discuss cases and boost team morale, which escalated each cleaning advisors output from $1,640 to $2,840, as well as reduced human cost from 22% to 14%

Cleaning Consultant (Sales Department), Guangzhou, China Jul 2009–Jul 2010

úTook charge of demonstrating and promoting products to more than 15,000 customers

úAcquired comprehensive knowledge on multiple stain removal methods

Notable Accomplishments:

Gained commendation for being the top 3 out of 12 cleaning advisors for outstanding sales performance

Initiated the creation and presentation of new individual commission plan to encourage high-performing cleaning advisors, which increased sales volume by 20% and minimized human cost by 4%

Activities

Volunteer Hattie Larlham Center for Children and Seniors with Disabilities

Volunteer Teacher Global Economy, Roxboro Middle School, Junior Achievement

Volunteer Teacher and Team Leader Biology, Physical Education, and Mathematics, YongPing Elementary School

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