Social Media Marketing

Vinki Oberoi Mobile: 302-***-**** E-Mail: aczhyb@r.postjobfree.com Claymont,DE

A versatile and seasoned professional with over 6 years of rich experience in Social Media Marketing with growth oriented organizations. Proven abilities in formulating content and social media marketing strategy on various digital platforms. Experience in collaborating with various marketing teams and create a 360 degree marketing campaign. Expert in handling key Social Media platforms- Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat and LinkedIn. CORE COMPETENCIES

Digital Marketing Social Media Marketing Brand Communication Strategic Marketing Content Development Quantitative Analysis Website Planning Search Engine Marketing Go-To-Market Strategy Development Paid Campaigns (Social, Search and Display)

WORK EXPERIENCE

April 2016 – December 2016 GROUP HEAD-SOCIAL MEDIA DENTSU WEBCHUTNEY, INDIA

Key Responsibilities

Directed the hiring, training and performance evaluations of the social media team.

Created client positioning and messaging strategy and constantly exploring new platforms to promote them across various digital mediums (Social media, Mobile, Website, Search engines, Blogs)

Managed a broad array of clients and their marketing activities, including internal and external communications, content strategy and development, digital PR, client briefing materials, and creative brainstorming sessions with art and copy directors. Key Contributions

Developed and managed digital media marketing campaigns for India’s biggest telecom company- Airtel India. Increased their social media engagement numbers by 150% and followership by 40% within a span of 2 months.

Managed paid media channel strategy for social media campaigns for Airtel India – ‘Roam Like Home’, Open Network and Airtel Internet TV

Conducted influencer campaigns for our brands namely - Hike, IndusInd Bank and Airtel

Managed digital marketing campaigns for Tetra Pak India and collaborated with their global teams.

Created India centric content and social media campaigns for Roland Garros. Here’s a YouTube video for the French fever campaign executed by my team: http://bit.ly/2iNIGeY

Established performance measuring benchmarks, KPI’s format and work flow management using various tools like Radian 6, Sysomos, Hootsuite, Spredfast, Sprinklr, Oracle and Google Adwords

June 2015 – April 2016 SOCIAL MEDIA LEAD

QUASAR, GROUPM WORLDWIDE, INDIA

Key Responsibilities:

Leaded the Digital Marketing Team for our key account 'Telenor Communication'

Managed various projects for our clients including social media marketing, website planning and content management, SEO marketing and Paid Media Campaigns.

Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth. Key Contributions:

Contributed in business pitches and won new social media clients like Koovs.com, Adidas Cricket and United Motors

Leaded the team to launch United Motor’s new bike "Renegade Commando" in India through both Digital and on ground media promotions.

Ideated and created content for the comeback campaign of Nestle Maggi on social media

Covered Hardwell's concert in Mumbai (Biggest Guest list Concert, 2015) live for our client Koovs.com on Twitter, Instagram and Facebook

Managed media budgets of over 1 million and launched Telenor India's first ever mobile application on social media & developed campaigns to encourage the mobile application downloads through Facebook.

August 2013 – June 2015 Sr. SOCIAL MEDIA MANAGER

DENTSU WEBCHUTNEY, INDIA

Got promoted as a Senior Social Media Manager within 8 months of joining the company because of my tremendous contribution in award winning campaigns for the company

Key Responsibilities:

Formulated social media strategy for brands like Google, Skype, Adidas Cricket etc

Ideated and created social media campaigns for current clients and new business pitches

Leaded and trained a small team of marketing professionals Key Contributions:

Part of ideation and execution of digital media led campaign 'Turn Back Time' for Turquoise cottage which won 4 awards at Goa Fest India 2015. Visit Link

Managed YouTube India's social media properties for more than 6 months- created daily/weekly/monthly analysis and fresh content

Ideated contests, day to day content for the YouTube Fan Fest and YT Offline campaign.

Launched Skype's social media platforms in India through a partnership with India's Got Talent.

Ideated and worked with the team on the award winning campaign for Bacardi Triangle:

"The Disappearing Tweets".

SOCIAL MEDIA MANAGER

DENTSU WEBCHUTNEY, INDIA

Key Responsibilities:

Managed social media pages of various brands like Coca-Cola India, Coke Studio India, Indian National Congress(INC)

Ideated social media campaigns for new business pitches Key Contributions:

Created day to day content and new campaigns for Coca-Cola India and worked with the Global team

Managed the digital activations of Bacardi weekender 2014 and live covered the multi city event on various social media channels

Strategized, created and executed content for INC's digital marketing campaign for the 2014 election.

June 2012 – August 2013 COMMUNITY MANAGER

DIGITAS, INDIA

Key Responsibilities:

Managed Social Media Campaigns for Axis Bank (One of the top 5 banks in India).

Developed day to day content for various clients and contributed with new social media ideas

Key Contributions:

Formulated and Implemented strategies on various platforms like Facebook, Twitter, LinkedIn, Google & Blogs.

Online Reputation Management for clients like Axis Bank and Samsung India through various tools like Radian 6, Iristrack and Get Satisfaction.

Strategized and executed Axis Bank Youth card campaign ranked in the top ten Indian campaigns of Facebook by lighthouse insights Visit Link

Was an integral part of the execution team which successfully executed Axis Bank's biggest digital campaign of the year 2013: Progress Together

Conceptualized and wrote content for various ad campaigns for Axis bank.

Successfully launched and positioned Axis Bank's independent Blog platform itsallaboutmoney.com

August 2010 – February 2012 COMMUNITY MANAGER

K STUDIO, INDIA

Project: Social Media Marketing for Madame-Be Everyone You Are

Conceptualized and written fashion related blogs for the client

Responsible for managing overall Social media presence along with online reputation management.

Conceptualize and execute time to time campaigns and contests Project: Social Media Marketing for Unicorn Books Client: Pustak Mahal

Conceptualized and written blogs and book reviews.

Managed Facebook content publishing

Project: I Love Delhi

Started 'I Love Delhi' project for the company with a strong presence on Facebook and Twitter.

QUALIFICATIONS

Bachelors in Business Administration (Computer Aided Management) with 1st division from Guru Gobind Singh Indraprastha University, in 2009

Higher secondary from B.M Gange Sr. Sec. School, Raj Niwas Marg, Delhi, in 2006 PERSONAL DOSSIER

LinkedIn: www.linkedin.com/in/vinki-oberoi

Facebook: www.facebook.com/VinkiOberoi

Instagram: https://www.instagram.com/ghumakkargirl Address: 2715 Society Drive, Claymont, DE-19703

Date of Birth: 6th August 1988

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