George Edward Morcos

** ***** *** **., ** Zaitoon, 3rd floor, Apt#8 Cairo, Egypt

E-mail: aczhnq@r.postjobfree.com

Tel.: +202-****-**** (home) +201*-****-**** & +201*-****-**** (Mobile)

Objective

Seeking a full time highly challenging opportunity in the field of Marketing where my academic background, my expertise, and postgraduate studies, presentation and interpersonal skills will be flourished, developed and fully utilized.

Education

2009

Mastered Business Skills Development program from the American Chamber of Commerce

2006

Master in Business Administration from Maastricht School of Management (Netherlands) – RITI in Marketing Management

2002

Bachelor of Business Administration Major: International Business Administration GPA: 3.8/4.0 – from the University of New Brunswick, Fredericton, Canada.

1998

Patriarchal College, Thanaweya Amma, Science Section – 90%

Then started my academic studies in Sadat Academy for Management Sciences.

Experience

Marketing Product Manager in Dabur Egypt (Sept. 2011) Current Job

Currently, I am working in Dabur Egypt Limited and handling the following brands: Vatika Hair Oil, Vatika Hammam cream, Vatika Shampoo, Vatika Conditioner, Vatika Hair Mayonnaise & Vatika Hair Gel Brands.

Hereunder some of my tasks & responsibilities:

oPreparing the Marketing budgets for new & existing products.

oPreparing a fully detailed & descriptive analysis at the end of the year for the marketing expenditures vs. the sales return along with ROI analysis as well as end of each quarter.

oBriefing the agencies with what we need for our way forward.

oDealing and following up with advertising agencies in ATL & BTL activities execution. In addition to that, meeting with new agencies.

oSetting & preparing all marketing and communication activities for the products (new & existing ones)

oLaunching new products (variants of existing products & new products with new concepts) into the Egyptian market to suit the preference and demands of the consumers.

oBusiness plan, Action plan preparation & execution.

oAnalyzing competitors’ activities and setting a defensive contingency action plan.

oMedia plans preparation and coordination with the media buying agencies.

oDigital Media coordination as well as initiation of engagement activities to increase the product penetration into the Egyptian market.

oGetting & analyzing the Media Monitoring Reports

oParticipating in the preparation of the product launches events and handling all the required printing materials.

oPreparing all the necessary POSM (Point of Sale Materials) for the new & existing products.

oPrepare full product marketing plan including activities and detailed budgets allocation across the year with respect to the seasonality of each product.

oIdentifying full competition understanding, pricing strategies of my brands and other relevant competitors found in the Egyptian market.

oManaging and supervising New Products Development, from R&D through packaging, design, promotional campaign to finally launching the product.

oLiaising and networking with a range of stakeholders, customers, colleagues, suppliers and other peers (effective vertical & horizontal successful communication).

oAnalyzing retail audits and concluding ongoing corrective action brand wise/ region wise / outlet wise, product penetration, coverage … etc.

oConducting market research such as customer questionnaires and focus groups, focusing on both business growth and client retention.

oEvaluating Product costing, margins and price structure.

Senior Marketing Communications in Mena for Touristic & Real Estate Investment (Sept. 07 – Aug. 2011)

I was working in Mena for Touristic & Real Estate investment as a Senior Marketing Communication and hereunder some of my tasks & responsibilities:

oPreparing the Marketing budgets for new & existing projects.

oPreparing a fully detailed & descriptive analysis at the end of the year for the marketing expenditures vs. the sales return along with ROI analysis

oBriefing the agencies with what we need for our way forward.

oDealing and following up with advertising agencies in ATL & BTL activities execution. In addition to that, meeting with new agencies.

oSetting & preparing all marketing and communication activities for our projects (new & existing ones)

oBusiness plan, Action plan preparation & execution.

oAnalyzing competitors’ activities and setting a defensive contingency action plan.

Assistant Marketing Manager in United Food Industries (Aug. 06 – Sept. 07)

I was working as an Assistant Marketing Manager in UFI, and my

tasks & responsibilities were as follows:

oMarketing budgets for all products.

oRetail audit analysis.

oBriefing the agencies with what we need for our way forward.

oMarket visits & benchmarking

oSales forecast and comparison with the actual sales when takes place.

oAnalyzing the results of sales campaigns & full sales analysis.

oMeeting with new agencies.

oMarketing plan for all products.

oBusiness plan. Action plan.

oPreparing promotional campaigns to match season requirements.

Assistant Brands Manager in Al Bardi– Fine Egypt (Sept. 2005 – Aug. 2006)

I worked as an Assistant Brand Manager in Fine; my responsibilities were as follows:

oMedia investment comparison (competitors and ours).

oMarketing budgets for all products.

oMedia plan campaigns. Meeting with agencies to discuss current and future situation.

oBriefing the agencies with what we need for our way forward.

oMarket visits & benchmarking

oSales forecast and comparison with the actual sales when takes place.

oShooting, cast selection, and PPM (editing, and offline versions and online versions).

oAnalyzing the results of sales campaigns.

oMeeting with new agencies.

oMarketing plan for all products.

oBusiness plan. Action plan.

oExecuting a full IMC marketing strategic plan

Marketing Specialist in ARMA food Industries (May 2004 - September 2005)

I worked as a marketing specialist in ARMA Food Industries; my responsibilities were as follows:

oFull Sales analysis (daily, monthly, quarterly and annually).

oRetail audit analysis.

oMarketing monthly report (competitors’ activities, and ours).

oMedia investment comparison (competitors and ours).

oPreparation of Sales campaigns

oParticipating in Preparations of Marketing budgets for all products.

oMedia plan campaigns. Meeting with agencies to discuss current and future situation.

oBriefing the agencies with what we need for our way forward. Market visits

oSales forecast and comparison with the actual sales when takes place.

oShooting, cast selection, and PPM (editing; offline versions and online versions).

oAnalyzing the results of sales campaigns. Meeting with new agencies. Marketing plan for all products. Business plan. Action plan. Factory visits.

oProducts development (local & export). New products development and introduction to the market including targeting the product through sampling campaigns that covers Egypt.

oExecuting a full IMC marketing strategic plan

Administrative Assistant for Senior General Manager “MIBank” (Apr 03 to Apr 04)

I used to work in MIBank as an administrative assistant for the Senior General Manager; my responsibilities were as follows:

oFiling clients papers and documents that are related to the client’s case of credit

oDifferentiating the clients of the bank according to their loans’ size and see which group they will enter according to the grouping of loans that is established by the bank

oCoordinating between the headquarter and all the branches that have credit departments to gather data and organize it, and then presenting this data to my superiors

oPreparing memos, reports and spreadsheets to be sent and presented to my superiors and all branches having credit actions

Marketing & Financial Coordinator in Leadership International (Spring 2003)

Collecting data through executing a market research for training and educational courses for banks and petroleum companies that are working in Egypt and then introducing these courses to them and giving them our competitive advantage of taking these courses. Also the closure of the finances of the previous quarters the third, fourth, and the first quarter in this year.

Team member in a Group Project (Summer 2002)

In this period we were a team and we were doing our graduation project (thesis Business plan) a complete business plan for a real working project here in Egypt and Canada, and it called ITP, and it is a center for Information Technology courses and Business courses. It is considered to be the one of the centers that bridged the gap between Information Technology and Business issues.

Summer Trainings

Assistant Operation and Logistics Manager (Summer 2001)

I was taking a training course in Johnson and Johnson Company in the operations and logistics department, and I was trained to detect and make a database for the suppliers of the company for the raw materials that are used in the production of the company products.

Assistant Marketing Brand Manager (Summer 2000)

It was a summer training course in Johnson and Johnson company and I got involved in the making of the business plan of the company for the next year, choosing the best commercial for the product and the best timing for the display of the commercial, doing market research reports that detects the presence of the company products against our rivals in the market. Also I got involved in doing the market share sheets for the company to see the market that the company is consuming and to know if it is possible for the company to increase this market share in the next year or not.

Skills

Language skills

Fluent in spoken & written Arabic (Mother Tongue), and English

I have excellent commands in both.

Fair French, yet good commands in reading & writing

Computer skills

Good knowledge with computers, excellent commands in using MS Word, MS Excel, MS PowerPoint, and familiar with all windows as operating systems.

Hobbies

Handball, Football, and Swimming

Reading articles in marketing and effective communication strategies from worldwide magazines to keep myself updated with what’s new.

PERSONAL DATA

Date of birth : 25th of Sept. 1980

Place of birth : Egypt

Marital status : Married

Nationality : Egyptian

Military status : Exempted

Achievements : Honor Degree "Dean’s List" from UNB - Canada

Additional documents

Furnished upon request

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