Clinton J. Wilson

**** *. ******** *****

Boise, ID 83703

347-***-****

aczhmi@r.postjobfree.com

Skills and Applications

Software: Excel, Photoshop, Illustrator, InDesign, Final Cut Pro, Reason 2.0, Dreamweaver, GoLive, Sound Forge, GarageBand, Litmus, Hootsuite, PowerPoint.

Email Service Providers and Partners: SmartFocus (UK), Responsys, ExactTarget, ReturnPath.

SEO Applications: Moz, SEMrush, Majestic

Accomplishments and Interests

Received award for writing and producing best video feature: “10 Essential Penguin Classics.”

Exhibited artwork in show sponsored by Spin Magazine (NYC) and solo show at Radost FX (Prague, CZ).

Wrote monthly column for Portland literary magazine, Black Lamb.

Designed CD sleeve and promotional materials for classical musicians in New York City.

Participated as guest speaker for continuing education publishing course at New York University.

Worked with Diversity Committee at Penguin Group and booked guest speakers for special events.

Volunteered at Bowery Mission, Random House holiday food bank (New York City), and Ronald McDonald House, Idaho Food Bank, and Idaho Suicide Prevention Hotline (Boise).

Wrote articles for corporate marketing initiatives and created corporate multimedia presentations.

Worked as freelance copywriter and wrote reading group guides.

Chaired Health and Wellness Committee and created and launched company cultural and volunteer initiatives and monthly newsletters (Page One Power)

Professional Experience

SEO Specialist (May 2015 to September 2016)

Page One Power

Boise, Idaho

Provided content creation and management, SEO resource, and link building. Researched trends in various niches, analyzed competitor statistics and created client competitor reports.

Ran social media campaigns and monitored audience segmentation. Monitored local citation building and management, and ran social media campaigns for attorneys.

Online Marketing Manager (March 2012 to September 2014)

Penguin Random House

New York City, New York

Planned and scheduled, wrote, designed and coded business-to-business and direct-to-consumer newsletters. Implementing subscriber segmentation and data migration.

Analyzed newsletter metrics and constructed monthly corporate reports. Programmed and triggered email sends and A/B testing.

Trained marketing managers in newsletter best practices, newsletter functionality, and effective design. Attended newsletter conferences in New York City and San Francisco.

Ran weekly social media meetings and monthly marketing meetings with department heads. Produced online social media initiatives with Facebook, Twitter, BuzzFeed, Pinterest, and book publishing partners.

Clinton J. Wilson

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Online Customer Retention Manager/Producer (January 2000 to March 2012)

Penguin Random House

New York City, New York

Managed marketing budget for customer retention initiatives and advertising. Write and directed award-winning promotional videos for online readers.

Produced and authored webcasts in-house and in partnership with Yahoo!. Created SEO optimization.

Managed and created Google AdWords campaigns. Wrote and planned homepage banners, panel ads, and verticals.

Analyzed sales figures and website statistics. Tracked efficacy of marketing campaigns and developed innovative online marketing strategies with measurable results.

Wrote in-depth articles and essays for high profile corporate publishing events.

Associate Publicist (March 1999 to January 2000)

Penguin Random House

New York City, New York

Wrote press releases and pitch letters, established media contacts across all formats, and booked national media appearances and tours for bestselling and award-winning authors.

Organized book launches, designed promo flyers, and created and distributed weekly publicity reports.

Contributing Arts Editor/Writer (May 1997 to February 1999)

PragueOne.com

Prague, Czech Republic

Created and edited entertainment content and reviews for startup online English language cultural guide for the city of Prague.

Advertising Manager/Contributing Arts and Entertainment Writer (February 1995 to March 1997)

Just Out Newsmagazine

Portland, Oregon

Developed advertising plans for established and newly acquired advertisers. Guided business development in a collaborative work environment.

Pitched and generated story ideas to publisher. Contributed weekly features, theater, and book reviews.

Education

Bachelor of Arts in English Literature (Minors in History and Philosophy)

College of Idaho

Caldwell, Idaho

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