BRAND MARKETER \ CREATIVE STRATEGIST

> 216-***-****

> aczgel@r.postjobfree.com

> https://www.behance.net/pwdesignco

A pragmatic, seasoned

marketing professional with an

established record of success.

An impassioned entrepreneur,

storyteller, and artist.

VENDORS EXCHANGE, INC. (Cleveland, Ohio). Manufacturing + Marketing - 2014 to present. Executive Leadership Team Member

Director of Marketing. 08/2016 to present.

Creative Director + Graphics SBU Director. 02/2014 to 08/2016. Member of the Executive Leadership team responsible for revenue growth of 63%, plant output increase of 66%, and EBITDA growth of 8% in 3 years. Led the expansion of the Graphics SBU from $400K in 2013 to $2M projected EOY 2017, while improving operational efficiency and reducing costs through optimized sourcing. Led the development and execution of all brand and product marketing efforts for Vendors Exchange and its subsidiaries – a $40M business.

Led an 8-person, multi-disciplinary team of marketing professionals responsible for product management, brand management, creative design, and e-commerce. Crafted an all-new, comprehensive brand direction for Vendors Exchange, identifying a contemporary visual brand language, core messaging principles, key marketing channels, target demographics, and KPI’s.

TTI FLOOR CARE N.A. (Glenwillow, Ohio). Retail Marketing - 2007 to 2014. Brand Manager - Dirt Devil Brand. 2012 to 2014.

Brand Creative Lead + Sr. Designer - Dirt Devil Brand. 2009 to 2012. Designer - Hoover Brand. 2007 to 2009.

Developed and launched a re-energized brand identity for Dirt Devil – a $165M global brand – including all new packaging, in-store merchandising, digital experience, national TV ad campaign, and social media strategy. Launched 2 new flagship product lines worth a combined $19M in annual revenue while substantially lifting the gross margin across the entire Dirt Devil product offering. Co-managed a $15M advertising and PR budget, optimizing volume, frequency, and penetration to strengthen consumer loyalties and accelerate expansion of market share. Partnered with 40+ team members from Global Sales, Creative, Marketing, Product Development and Planning Groups to develop and implement strategic marketing initiatives, achieving revenue and profitability targets. Led consumer research programs to identify market trends and determine investment or development opportunities.

Managed agency relationships while enhancing creative content, improving workflow efficiency, and stabilizing strategic partnerships. Creative Direction

Product Development

Cross-Functional Collaboration

Brand Development

Strategic Planning

Personnel Management

Brand Development

Cross-Functional Collaboration

Retail Merchandising

Creative Direction

Market Research

Copywriting

Advertising

Product Development

Cultivate and execute focused brand marketing strategies that leave a lasting impression while surpassing sales, market share, and profitability goals. Assemble and motivate cross-functional teams, bringing key stakeholders to the table in agreement of shared objectives.

Direct the creative development and execution of on-brand design and messaging driven by consumer insights and market trends.

Translate complex business objectives into clear, focused brand propositions. BRAND MARKETER \ CREATIVE STRATEGIST

> 216-***-****

> aczgel@r.postjobfree.com

> https://www.behance.net/pwdesignco

PW DESIGN CO. (Cleveland, Ohio). Creative + Brand Consulting Services. Principal. Creative Director. 2005 to present.

GARNETT PUBLISHING (Cleveland, Ohio). Publishing Company. Advertising Coordinator. 2006 to 2007.

ALPHAGRAPHICS (Beachwood, Ohio). Printing + Design Services Company. Lead Designer. 2005 to 2006.

MARIETTA COLLEGE - Marietta, Ohio

Ranked #8, U.S. News and World Report, Best Regional Colleges - Midwest, 2016 Bachelor of Arts, Cum Laude. 2004

McDonough Scholar

Bernhard P. McDonough Center for Leadership and Business. 05/2004. References and detailed case studies are gladly available upon request. PHOTOGRAPHY CLASSICAL

PIANO

MY KIDS ILLUSTRATION SUPERHERO

MOVIES

COACHING SAILING

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