KAYLAH RODRIGUEZ

**** ******** **** *****, **************, VA 22407 C: 540-***-****. email: aczfkp@r.postjobfree.com

SUMMARY

Experienced Email Marketing Specialist with a demonstrated history of working in the e-learning and arts industries. Skilled in Analytical Thinking, Microsoft Excel, Content Management Systems (CMS), Project Management and Administrative Skills. Strong marketing professional with a Bachelor of Arts (B.A.) focused in Art History/ Museum Studies from University of Mary Washington and a personal passion for philanthropy and the arts.

EDUCATION

●Bachelor of Arts: Art History, Minor: Museum Studies– 2014

University of Mary Washington, Fredericksburg, VA

●Associate of Arts: General Studies – 2010

Germanna Community College, Fredericksburg, VA

EXPERIENCE

The Great Courses -- E-mail Marketing Specialist August 2016 - - present

●Manages project timelines ensuring the development, production, testing and delivery of email campaigns by required deadlines.

●Works within our marketing database to develop campaign offer codes, coupon codes, and other related data for all email campaigns.

●Supports the development and planning for all A/B testing initiatives to ensure the deployment of the most profitable, effective email campaigns.

●Manages inventory lists and pricing for all revenue generating email campaigns.

●Assists in building, testing, and sending all manually built emails using Email Service Provider tools in StrongMail.

●Works with Sr. Manager, Email Marketing, internal stakeholders, and content team as necessary to gather, develop, and build all content and creative for valuable, successful email campaigns.

●QA all email campaigns to ensure quality and accuracy.

The Great Courses -- Customer Relationship Manager June 2015 - -July 2016

●Ensured customer loyalty and satisfaction by handling high volume sales calls, providing technical support, troubleshooting, and processing account changes in a timely, accurate manner.

● Extensive experience using Microsoft Dynamics AX, Viewlift, and Magento systems.

●Experience in wide variety of administrative duties and other company operations including processing mail, collecting data/customer feedback, assisting with quality assurance procedures, processing refunds/exchanges/other mail requests, bookkeeping and facilitating the information flow between appropriate departments.

●Demonstrated working knowledge and mastery of company standards/procedures, call guide, and corporate policies to effectively complete assigned duties and tasks at the highest standards.

●Has worked with upper management to improve employee resources including updating the Master SOP document and improving the company Wiki page.

Starbucks Coffee – Barista Sept. 2009 – May 2015

●Frequently managed many tasks at once in a fast-paced environment with excellence and efficiency including customer interactions, order processing, and food/beverage preparation.

●Addressed customer inquiries and concerns in person and over the phone in a friendly and professional manner.

●Provided quality food and beverages as per QASA and Virginia food safety standards.

National Park Service – Museum Collections Intern Summer 2013 & 2014

●Completed summer internship in 2013; invited to return for the summer of 2014.

●Worked directly with objects in the collection in many projects including mold remediation, conservation, rehousing, and research.

●Worked collaboratively with the curator to complete yearly inventory.

●Implemented cataloguing and numbering system for many objects in collection.

●Utilized Re:Discovery archival collection management software to research and identify objects in the collection.

●Worked collaboratively with curatorial staff to prepare items from the collection and the corresponding educational material to be exhibited publicly in the Visitors Center.

PONSHOP Studio and Gallery – Gallery Assistant/ Intern Jan 2014 – April 2014

●Assisted in daily gallery operations including customer service, sales, and exhibit preparation.

●Composed and distributed monthly press releases, e-newsletters, and gallery blog posts.

●Utilized professional photography equipment and Adobe Photoshop to produce quality images of new artworks and products.

●Utilized Adobe Illustrator to create class schedules.

To Write Love On Her Arms (NPO) – Intern March 2008

●Assisted in administrative duties, as well as distributing promotional materials and networking via email and social media.

●Received training in a suicide prevention program.

ACCOMPLISHMENTS

TGC Ambassadors, The Great Courses Philanthropy Taskforce Team

●Founding member, Aug 2016 - present

- Worked with team as company’s first taskforce dedicated to launching philanthropic initiative.

- Contributed in efforts to identify our mission, standards, philanthropic focus, and methods of contribution/resource allocation.

- Assisted in research, development, and launch of program to support adult literacy efforts in greater DC area.

Whurk Magazine, Virginia Cultural Review

●Contributing Writer, 2015 - present

- Writes articles about local arts/music and culture interests.

- www.whurk.org

Project Dominic, Non-profit Organization

●Board member, 2012-2013

- Aided in fundraising and event planning activities including writing donation request letters & creating forms, managing acquired donations, maintaining formal communication with donors & attendees, and organizing a fundraising gala and silent auction.

- Active in philanthropic community efforts including personally distributing daily living supplies to local homeless population

* References available upon request.

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