Management Sales

Robert Ferry

858-***-**** • aczf9s@r.postjobfree.com www.linkedin.com/in/robert-ferry

Qualifications Innovative Product Management professional - Over 10 years of core product management experience in enterprise software with significant cross-functional team experience working with engineering, marketing, sales, customers and partners.

Agile Methodology practitioner – Experienced Product Owner and Scrum Master using the Agile methodologies and practices resulting in successful software product development.

Market Intelligence - Proven ability in market trend analysis, identification of new market opportunities, competitive analysis and customer needs to define product strategy and product road maps.

Product Requirements /Definition - Defined product deliverables based on primary and secondary market research, product requirement management and use case development/validation.

Licensing / Pricing – Monetization modeling for on-premise and SaaS products using various license models and pricing strategies to maximize revenue opportunities and ROI analysis.

Product Launch – Led successful product launches including Go-to-Market planning, sales and customer training, early adopter programs and coordination of cross-functional teams for successful product launches.

Life Cycle Management – Defined and managed “Concept to end-of-life” product strategies resulting in maximum portfolio sales and profitability.

Customer Engagement - Experienced in assisting direct sales and partners in pre-sales, assisting technical support in post-sale customer issues and establishing customer relationships to identify and validate customer needs.

SKILLS

Agile Product Owner / Scrum Master

SaaS business modeling

Strategic roadmap planning

Software project management

Product development

User-centered design

Cross-functional team leadership

Competitive analysis

EXPERIENCE SKF USA – Product Line Manager 2014 - current

Lead all aspects of product management function for SKF Machine Health Condition Monitoring software product suite resulting in annual revenue contributions of $40-60 million.

Software product line ownership to sustain current rev stream while developing next generation SaaS product offering.

SaaS business model development to determine optimum revenue generating pricing/licensing options

Defined transition plan to migrate existing on-premise customer base to SaaS model.

EMC Captiva – Principal Product Manager 2007 - 2014

Lead all aspects of product management function for EMC Captiva’s digital capture enterprise software product. Functions included road map planning, requirements definition, market analysis, field & customer engagement, feature and bug fixes prioritization and release process management.

Defined and delivered EMC Captiva’s entry into the mobile capture market. Identified market opportunity, mobile product requirements and validation, competitive positioning, licensing and pricing model and go-to-market planning.

Successfully defined, managed and launched eleven enterprise software releases targeted for Financial, Insurance, Public sector and High tech vertical markets.

Intel – Network Communications, Product Line Manager 2000 - 2007

Managed product ownership team responsible for Intel’s Secure Traffic Management product suite. Product ownership responsibilities included development of market segment strategies, product line business plans, product road maps, competitive positioning, go-to-market plans and 1-5 years growth goals. Product line achieved and increased #1 market share annually.

Teradata – Product Management 1996 - 2000

Provided all facets of product management for Teradata RDBMS products, including product road map planning, product requirement and use case definitions, growth forecasts, competitive analysis, pricing modeling, license modeling and product life cycle management.

EDUCATION Bachelor of Science, Business Administration, Information Systems

San Diego State University - San Diego, Ca.

858-***-**** • aczf9s@r.postjobfree.com • www.linkedin.com/in/robert-ferry

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