Ruslan Kordik
Linked:in
Location: Kiev
Phone number: +380*********
E-mail: aczdx8@r.postjobfree.com
Display Channel lead
Summary
Management and leadership skills
Good written and verbal communication skills
Interpersonal skills to comfortable communication and troubleshooting with partners.
Upper-intermediate English
Good knowledge of digital media buying.
Knowledge of online advertising flow
Experience in buying traffic from different traffic networks (popunders\site-unders, pop-ups, banners, other; different pricing models: CPC, CPM, CPI, CPL, CPA).
Strong Excel skills incl. pivot-tables
Skills in funnel optimization
Google Analytics, Similar Web, Alexa platforms expertise
Experience
Display Channel Lead
Jan 2015 - Jan 2017 (2 years 1 months)
Kromtech Alliance Corp. https://kromtech.com/
managing and leading a team of 8 display/CPI/PPI digital marketing channel members
interviewing candidates for a new position within the company and team
building/managing/forecasting the online digital marketing budget
developing media buying strategies
improving conversion rates
negotiation with partners
increased traffic and profit NET for new traffic channel
built a new workable team from 5 people
Sr. Media Expert
May 2013 - Dec 2014 (1 year 8 months)
Kromtech Alliance Corp. https://kromtech.com/
buying traffic from multiple traffic networks, managing top pop-under partners, WEB traffic only
2 times revenue growth
communication with partners and project teams' members
mentoring 2 people, helping to optimize campaigns to the rest of the team
analyzing KPIs and conversion across multiple 3-party traffic platforms as well as in-house tracking tool; quickly synthesize results to optimize performance; implement approved changes
A/B testing of landing pages
Media expert
Jun 2011 - present time (2 years 7 months)
KoloGlobal (http://kologlobal.com/)
developing and managing relationships with publishers to drive traffic, looking for marketers to generate traffic on CPM, CPC, CPA, Revenue Share and CPS models.- maintain clear channels of communication to ensure that all affiliates and joint venture partners have the most updated marketing tools, proper tracking, compliance, testing, monitoring, reporting, campaign optimization, invoicing and technological integration.
managing of creatives development and supply creatives packages, managing of tracking developing side.
prepared daily/weekly/monthly reports and analysis of sell-through, profitability and marketing efforts, competitive product positioning, and performance evaluations.
review deals that are tendered as well as improving on existing structures.
monetize of mobile international redirect traffic.
team working, strategy planing, managing tasks by priority from the highest level to lower.
Affiliate manager
Aug 2010 - May 2011 (10 months)
Cupid plc (http://www.cupidplc.com)
delivering WEB/WAP traffic for sites/applications, experimental campaigns with new partners.- negotiations, team working, technical and creative management, account management, budgeting, financial statements.
analyzing statistics of running advertising campaigns to determine the effectiveness of the campaign in terms of ROI, improve results.
teach and mentor junior level team members on affiliate marketing.
strategy development of Mobile CPA direction.
Education
Zaporizhzhya National Techical University (Zaporizhzhya, Ukraine)
End date 2011
management organization cathedra Bachelor of management organization
Engineer of computer systems and networks (Zaporizhzhya, Ukraine)
End date 2010
сomputer systems and networks cathedra Engineer of computer systems and networks
Zaporizhzhya National Technical University (Zaporizhzhya, Ukraine)
End date 2009
military department Reserve lieutenant
Language skills
English – upper intermediate
Russian - native
Ukrainian - native
Additional Information
Hobbies and interests
Spiritual advancement.