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Digital Marketing

Location:
Kiev, Kyiv city, Ukraine
Posted:
March 20, 2017

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Resume:

Ruslan Kordik

Linked:in

Date of birth: ** Jul **87

Location: Kiev

Phone number: +380*********

E-mail: aczdx8@r.postjobfree.com

Display Channel lead

Summary

Management and leadership skills

Good written and verbal communication skills

Interpersonal skills to comfortable communication and troubleshooting with partners.

Upper-intermediate English

Good knowledge of digital media buying.

Knowledge of online advertising flow

Experience in buying traffic from different traffic networks (popunders\site-unders, pop-ups, banners, other; different pricing models: CPC, CPM, CPI, CPL, CPA).

Strong Excel skills incl. pivot-tables

Skills in funnel optimization

Google Analytics, Similar Web, Alexa platforms expertise

Experience

Display Channel Lead

Jan 2015 - Jan 2017 (2 years 1 months)

Kromtech Alliance Corp. https://kromtech.com/

managing and leading a team of 8 display/CPI/PPI digital marketing channel members

interviewing candidates for a new position within the company and team

building/managing/forecasting the online digital marketing budget

developing media buying strategies

improving conversion rates

negotiation with partners

increased traffic and profit NET for new traffic channel

built a new workable team from 5 people

Sr. Media Expert

May 2013 - Dec 2014 (1 year 8 months)

Kromtech Alliance Corp. https://kromtech.com/

buying traffic from multiple traffic networks, managing top pop-under partners, WEB traffic only

2 times revenue growth

communication with partners and project teams' members

mentoring 2 people, helping to optimize campaigns to the rest of the team

analyzing KPIs and conversion across multiple 3-party traffic platforms as well as in-house tracking tool; quickly synthesize results to optimize performance; implement approved changes

A/B testing of landing pages

Media expert

Jun 2011 - present time (2 years 7 months)

KoloGlobal (http://kologlobal.com/)

developing and managing relationships with publishers to drive traffic, looking for marketers to generate traffic on CPM, CPC, CPA, Revenue Share and CPS models.- maintain clear channels of communication to ensure that all affiliates and joint venture partners have the most updated marketing tools, proper tracking, compliance, testing, monitoring, reporting, campaign optimization, invoicing and technological integration.

managing of creatives development and supply creatives packages, managing of tracking developing side.

prepared daily/weekly/monthly reports and analysis of sell-through, profitability and marketing efforts, competitive product positioning, and performance evaluations.

review deals that are tendered as well as improving on existing structures.

monetize of mobile international redirect traffic.

team working, strategy planing, managing tasks by priority from the highest level to lower.

Affiliate manager

Aug 2010 - May 2011 (10 months)

Cupid plc (http://www.cupidplc.com)

delivering WEB/WAP traffic for sites/applications, experimental campaigns with new partners.- negotiations, team working, technical and creative management, account management, budgeting, financial statements.

analyzing statistics of running advertising campaigns to determine the effectiveness of the campaign in terms of ROI, improve results.

teach and mentor junior level team members on affiliate marketing.

strategy development of Mobile CPA direction.

Education

Zaporizhzhya National Techical University (Zaporizhzhya, Ukraine)

End date 2011

management organization cathedra Bachelor of management organization

Engineer of computer systems and networks (Zaporizhzhya, Ukraine)

End date 2010

сomputer systems and networks cathedra Engineer of computer systems and networks

Zaporizhzhya National Technical University (Zaporizhzhya, Ukraine)

End date 2009

military department Reserve lieutenant

Language skills

English – upper intermediate

Russian - native

Ukrainian - native

Additional Information

Hobbies and interests

Spiritual advancement.



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