KIMBERLY A. CALDWELL

aczcqs@r.postjobfree.com

MARKETING COMMUNICATIONS LEADER

Marketing Communications Manager Creative Director Account Manager Award-winning marketing communications leader and hands-on strategist, with a record of directing the execution of various creative services for branding and marketing developing concepts, challenging creative boundaries, and assuring that deadlines are met and quality is exceptional. Partners with colleagues and clients

(internal and external) to translate business objectives into creative deliverables across all media channels. Proven record of success applying a broad spectrum of strategies and finding the optimum balance between creativity, innovation and strategic thinking that generates impressive results within budgetary requirements. Known for serving as the ‘brand voice’, ensuring the highest level of quality and consistency. Adapts quickly to new business environments and eagerly accepts new challenges. CORE COMPETENCIES

Brand Development/Management • Collaboration • Creative Services Leadership Project Management • Startups • B2B/B2C/B2G • Change Management • Team Building • Design Strategy • Digital Marketing/Design • Social Media • Video/Webinar

• Print/Vendor Relations • Product Messaging • Advertising Campaigns SELECTED ACCOMPLISHMENTS

Co-directed eBioscience marketing department for 18 mos. when tasked with improving company category ranking, and rapidly increased annual revenues from $25M to $75M in the 4 years prior to $300M+ acquisition by Affymetrix, Inc. (AFFX).

Collaborated with vendor to implement literature fulfillment website allowing sales personnel to order inventoried literature and create print-on-demand documents online.

Served as key player, overseeing brand integration, during eBioscience purchase of European immunoassay company.

Served as key player in creation of discovery tool used to conduct brand building workshops; defining brand potential, building consensus, and communicating differentiated value proposition and messaging for marketing and brand development strategies.

Secured billings of more than $200K in 6 months for Horizons Companies.

Initiated developer’s contract for Horizons Companies with LeapFrog.

Received Carolina Paper Award for Creative Excellence and How International Design Award for Scripps Labs Biochemical & Diagnostic Reference Guide.

Planned and administrated $1.5M+ print and advertising budget. Page 2 Kimberly A. Caldwell

PROFESSIONAL SKILLS

LEADERSHIP / PEOPLE DEVELOPMENT & MANAGEMENT

Sets the strategic approach and creative vision, partnering with clients and colleagues to translate business objectives into innovative design and copy solutions.

Leads, mentors and provides support to Product, Regional Marketing and Creative Services teams; establishes and supervises department workflow, operating procedures and assignments.

Communicates and participates in creating the overall creative vision for each project by defining direction and priorities for the team.

Directs the team to ensure brand consistency, visually and in marketing messaging, across all interactive marketing materials.

Develops solutions that meet requirements of project briefs, brand guidelines, and company goals.

Applies a solid understanding of content and internet marketing, including current strategies, usability standards and best user experience practices online.

Successfully motivates a fast-paced creative team; fosters a culture of excellence, creativity, and fun with results that exceed client expectations.

Consistently demonstrates standards of creative excellence modeling desired performance and behaviors, recognizing individual and team accomplishments; maintains a climate that attracts, retains, and motivates a superlative team. STRATEGY, PLANNING & EXECUTION

Works with Executive Team to define and refine the market opportunity, position, and messaging for products and marketing initiatives.

Applies experience with brand strategy, integration, and brand identity, as well as its application across print and direct mail, online/digital/social media, and event marketing.

Develops strategies, and manages the tactics, and creative direction for all marketing initiatives for the company and its brands globally.

Crafts and manages integrated campaigns in alignment with segmentation, new product launches, co-marketing campaigns, and existing product promotion.

Works closely with Regional Sales and Marketing Directors and teams to execute relevant and timely campaigns, collateral, and projects to help grow the company, acquire new customers and retain existing customers.

Strategizes to improve Company’s online presence, and uses current social media strategies and approaches to increase sales and customer satisfaction.

Creates integrated communications strategies, including social media, website, point-of-sale, and traditional media.

Page 3 Kimberly A. Caldwell

BRAND PLANNING & STEWARDSHIP / MARKETING COMMUNICATIONS

Develops and maintains standards for company brands across all customer- facing channels.

Reviews and enforces brand and corporate messaging guidelines across the company’s website, print, and electronic communications.

Manages and amplifies the company’s integrated marketing and its channels: print, digital, events, social media.

Develops the brand image with initiatives to foster brand loyalty, attract a broad customer base, and expand the existing customer base.

Provides leadership for the creation and implementation of marketing campaigns that support specific products including product positioning to create and drive the marketing message throughout all communication channels.

Leverages social media to enhance brand awareness, drive leads, and deepen client relationships.

RELEVANT EXPERIENCE

AFFYMETRIX, INC., part of Thermo Fisher Scientific 2008 – Nov. 2016

Global provider of technologies and reagents for analysis of biological systems at the cell, protein, and gene level, enabling researchers and clinicians to translate biological knowledge into routine practice

Senior Marketing Communications Manager

Primary responsibilities include directing marketing communications activities; ensuring consistency of brand integration and messaging across product lines for all business units and regional marketing; managing in-house and contract creative teams; and contributing to creative concept development. Serving as a key player in integrations and rebranding initiatives.

Additional responsibilities:

Partners with Product Managers to produce content, coordinate and launch creative campaigns and deliverables.

Works closely with sales teams and customer service groups to deliver support for quarterly promotions to customer groups and international event marketing.

Negotiates pricing with vendors.

Maintains responsibility for development and placement of print and online advertising campaigns.

Project manages Marketing Services Group to support multiple brand product launches, with trade show events, product packaging, and sales collateral. Page 4 Kimberly A. Caldwell

HINGE BRANDING & DESIGN

2001 – 2008

Branding, marketing and creative services firm

Owner/Creative Project Lead

Directed account service activities for all clients. Selected, mentored, and project managed production teams. Developed and monitored budgets for branding, interactive media, marketing plans, and publishing strategies. Executed creative briefs by identifying target audience and defining scope and specifications for quotes. HORIZONS COMPANIES

2000 – 2001

Full-service media production firm

Senior Creative Associate

Managed projects and project teams from initial concept through completion. Prepared conceptual designs. Conducted branding workshops. Coordinated print and interactive media business development activities. Created strategies aligned with consumer and B2B marketing objectives.

KIM CALDWELL GRAPHIC DESIGN

1995 – 2000

Provider of integrated graphic design solutions

Creative Director

Founded and launched company. Established and maintained relationships with biotechnology firms and emerging technology, travel, education, and consumer product companies. Prepared branding strategies and initiated conceptual designs. Coordinated virtual production team with art direction, content development, project and vendor management.

Created comprehensive collateral including catalogs, annual reports, brochures, newsletters, direct mail, product packaging, trade show graphics, point-of-purchase displays, and advertisements.

EDUCATION

MIDDLE TENNESSEE STATE UNIVERSITY, Murfreesboro, TN Bachelor of Fine Arts (BFA)

TECHNICAL/SOFTWARE PROFICIENCIES

Microsoft Office (Word, Excel and PowerPoint) • Adobe Creative Suite for MAC OSX and Windows 7.0 operating systems

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