Sales Manager

Mark Lewis

**** ********* **** *********** *** *W3 *416-***-***** aczcjx@r.postjobfree.com

Senior Sales Professional

A results driven Sales professional with 20+ years of experience in the health, book, décor and technology businesses. Proven successes in developing channels of revenue that generate growth, increased Sales and profitability for diverse businesses. Expertise in meeting corporate goals, attaining corporate objectives and exceeding customer expectations in highly competitive industries.

Recognized for team-building and leadership skills and capabilities in motivating teams and developing strong relationships with Management, team members and clients. Strong interpersonal and problem solving skills; highly competent in analyzing business trends and strategies to meet company Sales objectives. Received several Sales awards in recognition of exceeding sales targets and establishing greatest number of new accounts. Experienced in collaborating with store management and guaranteeing the implementation of sales goals chain wide, ordering stock for all new store openings

Strategic Market Planning: -Managed the growth of the Reliv nutraceutical brand in Canada through the intensive

training and motivating of 400+ independent distributors.

-Monitored and analyzed competitive products and prepared an effective sales strategy to

successfully lead market sales for 8 consecutive years

-Developed and grew the Canadian markets in Quebec, Ontario, British Columbia, Alberta, the Maritimes and Manitoba

Sales: - Implemented National Sales Promotions program, resulting in an increase of profitability

in Canadian market

- Generated $ 5M of yearly national sales by marketing products to leading Canadian companies

that exceeded P/L projections for Canadian market for 5 consecutive years

-Spearheaded product launches within the market, ensuring maximum exposure and sales of

new nutraceutical lines

Leadership: - Oversaw Sales team and liaised Canadian, American, Asian and

European markets, facilitating growth of inter-regional business

Budgeting: - Administered an annual budget of more than $10 million; Forecasted and purchased new

inventory in four self-managed subject areas for all stores

- Ensured that budgeted sales goals were met by maximizing sales team productivity and using effect targeted marketing

Vendor Management: - Negotiated with vendors to ensure a strong mix of new and back list stock and

development of promotional opportunities

- Procured business software for 200+ stores nationwide

Store Management: - Maximized selection of products and improve turns and sales per linear foot;

- Maintaining profitability of all managed areas, working within a set budget and reviewing

progress with management on a monthly basis

-Achieved annual income of $120 million from sales for products procured

Areas of Expertise:

Concept Development

Budgeting

Forecasting

Procurement

Communication

Recruitment

Presentations

Critical Thinking

Project Management

Career Experience

Canadian National Sales Manager, 2006 - 2016

Reliv Inc, Toronto, ON

(Responsible for the management and growth of 400+ independent distributors of Reliv’s dietary supplement and skin-care company products from Canada to over 16 countries.)

Analyzed market and collaborated with team in developing a product line to meet and anticipate market needs

Partnered with Corporate Head Office and other national offices to achieve international business

Organized and delivered corporate training events across Canada, using interactive multimedia tools and face to face training

Coordinated national conference calls that enabled management to communicate to distributors corporate goals and plans

Wrote and prepared training articles for national and international corporate publications

Designed distributor sales incentives that increased profitability by 15% - 25% year over year

Mark Lewis 416-***-**** page 2

National Sales Manager 2005 - 2006 Precidio Inc, Brampton, ON

(Managed and oversaw the success of 20 representative groups for Precidio Inc. throughout the United States. Precidio is a housewares company selling throughout North America)

Hired rep agencies to place products with leading retails, compiled target lists of potential clients and assisting in landing key accounts in the décor, hardware and grocery sectors of the US retail markets. Areas of particular growth were California, Texas, the Midwest, New York and New England

Developed regional trade fairs in New York, Atlanta, Dallas, Chicago

Planned and implemented a launch of a new line throughout United States that was used in high end retail establishments such as the MOMA store

Serviced key accounts which included developing customized products to meet client requirements

Established 3 sales incentive programs for rep agencies and client base which resulted in quarterly double digit year to year sales increases

Wrote vendor technical education manuals that were used to train field representatives in product knowledge, allowing them to more effectively sell Precido housewares

Regional Account Manager 2003 – 2005

Umbra Ltd., Toronto, ON

(Represented and marketed Umbra products at national and international trade shows; promoted the brand and new products to a wider market)

Sold high design houseware products to accounts in the Greater Toronto Area such as Solutions, William Ashley, Chapters and Japan Camera, increasing year over year sales by ~15% in key accounts

Generated new accounts within the territory and managed their growth and profitability

Provided promotional and product management services to key accounts such as Staples and Solutions. Planned and managed largest Canadian trade show; twice yearly

Developed training program and manual for retail sales division; responsible for follow-up coaching

Category Specialist - Business Software 2000 - 2002

Staples/ The Business Depot, Markham, Ontario

(Collaborated with leaders in the Sales and Marketing departments in the monthly merchandising and promotion of business software)

Negotiated the best competitive costing with vendors that saved the company ~ $2 million dollars.

Ensured the profitability of business software through maximum turns, strong product selection, and effective promotions and negotiating competitive costing with vendors to ensure strong profit margins were attained on all products sold

Cooperated with advertising departments in the preparation for bi-weekly flyers; promotions and product selections; designed and approved in-store displays

Oversaw two major product launches chain wide (Microsoft Windows XP and Office XP); spearheaded the annual sales of tax software, generating record sales numbers of over $200 million

Provided product knowledge on a monthly basis to retail staff to ensure that all front line staff were always updated on the newest product information

Other Related Positions

Category Manager, Indigo Home Office

Toronto, Ontario

Education

Bachelor of Arts Honours.

Queen’s University, Kingston, ON

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