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Events, Marketing and PR

Location:
Phoenix, AZ
Posted:
March 14, 2017

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Resume:

Kathryn Clearwater Worthington

Email: aczaiv@r.postjobfree.com

Phone: 602-***-****

Profi le

I am a dedicated, innovative, industrious and focused individual who has a passion for marketing, penchant for writing and a profound interest in learning and growing within the field. With an educational background in the liberal arts, I am accomplished in both critical and analytical thinking. My writing skills, coupled with my innate creativity, serve to help build meaningful and measurable marketing programs. My meticulous nature, assiduous work ethic and convivial disposition, combined with my desire to learn and succeed, provide a solid foundation for flourishing in professional endeavors.

Professional Experience

Ryan House Special Events Manager, January 2016 – Present

Manage, coordinate and implement all fundraising events including signature organization events as well as third-party events.

Conceptualize event logistics and create project budgets, plans, timetables and communications to share with event partners and participants.

Assist in marketing and promotion including social media, printed material and public relations.

Develop sponsorship, trade and partnership agreements and relationships with businesses, individuals and organizations.

Analyze and determine strategies to build meaningful programs and relationships to grow the organization’s mission.

Develop and manage the organization’s event budget.

Monitor program outcomes and results to report to the organization’s Board of Directors, Administrative Team and support committees.

Macerich Tourism Marketing Coordinator, March 2015 – January 2016

Assist with the multi-tiered strategy that includes marketing, business development, public relations, advertising and digital marketing.

Coordinate corporate communications and programs to disseminate to centers for implementation.

Manage digital marketing efforts including corporate and center websites, E-blasts and partner/third party websites.

Manage research and expense to be included in corporate reports and budgets. Macerich Assistant Marketing Manager, Scottsdale Fashion Square, August 2013 – February 2015

Responsible for assisting the Senior Marketing Manager to help fulfill the center’s marketing plan and business goals.

Vetting advertising and event inquiries in order to generate revenue to the center.

Developing and executing signature events and programs that attract and keep the center’s core customer and drive traffic and sales to the center’s tenants.

Establishing and maintaining positive relationships with both retail and community partners.

Determining how to best advertise the center as a whole, the center’s programs and tenants, to the local community and as well as key markets outside of Arizona.

Overseeing digital marketing efforts for the center including social media content, E-blast implementation and website continuity.

Administrative Assistant, Marketing at Scottsdale Fashion Square & Leasing Development at Scottsdale Fashion Square and La Encantada, August 2010 – July 2013

Acted as a liaison between two different departments and communicated each department’s happenings to each other as well as the entire property team.

Supported the digital marketing efforts and the implementation of corporate-driven and center specific marketing events & programs.

Compiled facts and information for research based projects, and assisted in placing that information in power point presentations or excel documents.

Managed details, policies & procedures for all Leasing Development activity, including fielding leasing and on-mall signage & event inquires

Drafted short term leases, advertising, or event agreements and managed correspondence between the mall and the tenant/client.

Intern for Bonner David Galleries, May – August 2010

Intern for the Bonner David Galleries in Scottsdale. Work includes, but is not limited to, handling of the artwork, writing and updating their social media outlets, and event preparation and execution. Intern for Marriott International, May – August 2009

Intern for the Western Region Marketing Office with a focus on the JW Brand. Work included writing and maintaining website content, marketing research projects and writing and creating e-newsletters. Intern for Phoenix Art Museum, May – August 2007

Intern for the Membership and Volunteer department of Phoenix Art Museum. Work included research projects, event planning and preparation and member surveys. Victoria’s Secret Sales Associate, May 2007 – August 2007

Sales Associate for the Limited Brands, Inc. Sold merchandise from the floor in addition to working the cash register.

Education

The University of Arizona, Tucson AZ, August 2006 – May 2010 Bachelor of Arts from the College of Fine Arts, School of Art Major: Art History – Minor: English

Xavier College Preparatory, Phoenix, AZ, August 2002 – May 2006 High School Diploma

References avai lable upon request



Contact this candidate