Sales & Marketing

Carla Martí

Work Experience Career Objective

After four years of work experiences

on different markets and countries I

have found what I'm most passionate

for: retail sales and mkt strategy. I

want to make a difference out there

and work to be proud of myself and

my achievements. Fashion is my

passion but I have realized you can

sell anything with the correct strategy

and wrapping. According to my

experience and skills, I think I can be

suitable for the strategic retail, sales

and marketing department

developing retail projects and

planning marketing events. I'm open

to any position that offers me the

opportunity to expand my knowledge

and challenge myself. Specially

focused on Fashion, Beauty and

Luxury Industry.

Professional Skills

Proactive self-starter with

the ability to work

independently

Good analytical,

organizational and

communication skills

Ability to set priorities, solve

problems, and be

resourceful under pressure

Ability to maintain a

cooperative team

environment

Personal Skills

Outgoing personality

Strong-willed

Organized with a well-

structured mind

Computer Skills

Advanced knowledge of Microsoft

Office Suite (PowerPoint, Word, Excel

and Access)

Advanced level using Excel, SAP and

business analytics

Wide experience using creative and

innovative programs for

presentations (Prezi)

Experience editing and using video-

maker programs (Photoshop and

premiere cut pro)

Experience with social media

business administrator tools

Online Sales and Marketing Consultant

AUTOBAHNLIFE fashion accessories e-commerce

- Social media management and reporting

- Email Marketing

- Market research and brand positioning action plan

- E-commerce reports and product management

- Retail distribution plan

Retail Marketing

SWAROVSKI Ibérica: international fashion jewelry company

- Manager of the internal platform for communication between the back office and retail channels.

- Supervise the evolution of sales and sales KPIs, setting targets, forecasting demand and stablishing staff incentives.

- Project leader in the development of a retail distribution plan for strores allocation.

- Event planning for the presentation of the new collection and the company strategy.

- Training manager with the cross coordination of all product, marketing, training and sales departments.

- Responsible for setting day to day sales goals and motivating the team

- Retail Manual drafting and implementation.

Retail Marketing trainee

AREAS: travel retail company

- Support Trade and category managers.

- Analysis of sales reports to detect turning points.

- Development of action plans to soften the turning points detected. Executive assistant on MKT and Comm. Department

Communication agency HILL & KNOWLTON

- Support MKT department to develop product launch strategies.

- Writing and sending press releases and monitoring clippings to measure the impact.

- Contact with journalists for the implementation of communication strategies.

Junior Consultant

Fashion Marketing Consulting PLUS VALUE

- Support the senior team of consultants on the development of market positioning strategies, involving product, retail, logistics and corporate organization chart.

- Implementation and tabulation of quantitative and qualitative studies to support strategies.

- Mystery shopping implementation and analysis.

July 2016 -

March

2017

8 MONTHS

July 2014 -

July 2016

2 YEARS

February -

July 2014

6 MONTHS

Phone: +1-647-***-**** / Mail: aczacd@r.postjobfree.com / Address: 50 Absolute Ave (L4Z0A8), Mississauga, ON September

2013 –

February

2014

6 MONTHS

April 2013 –

September

2013

6 MONTHS

Education References

Available upon request

Certification

Intensive Course in E-commerce

Online, 2014

Intensive Course in Online MKT and

Business 2.0

Online, 2013

Volunteer

Summer 2009: “Central Africa” in

Gibraltar

2007-2012: “Vedruna School”

Tutoring kids

Other data

Available to start as soon as

possible

Currently working as a self

employed marketing consultant

Driver’s license and car owner

Willingness to travel

Sports-minded

Master in Fashion Retail Marketing

IED, European Design Institute. Barcelona

Master focused on take a deep look into everything related to marketing and retail departments in companies located in the fashion industry.

Exchange semester in commerce school

Queen’s School of Business, Kingston, ON

6 months immersion in a Canadian Business School taking electives such as: Leadership, MKT ethics, International Business, and Business Strategy.

Bachelor in Business Administration-

BBA Degree

ESADE Business School, Barcelona

Degree focused on developing future company managers teaching an overview of everything related to business. Languages

Spanish & Catalan : Mother Tongue

English: Business Fluent in written and spoken

* 9 months living in Canada

* 3 years’ experience working with English-speaking clients

* 6 months undergraduate immersion in Canada

French: Upper-Intermediate in written and spoken

January –

July

2014

August

2012 -

January

2013

September

2009 -

June 2013

Phone: +1-647-***-**** / Mail: aczacd@r.postjobfree.com / Address: 50 Absolute Ave (L4Z0A8), Mississauga, ON

Contact this candidate