TY ANTHONY FOREN, MBA

414-***-**** - acz96q@r.postjobfree.com

GLOBAL SALES & MARKETING LEADER

Proven and responsible for marketing & sales teams and strategies from inception through execution. Focused on leading by example and securing consensus to develop and implement global growth strategies, new product roadmaps by vertical market, supported with training & go-2-market sales plans using analytical thinking steeped in trends, feedback, metrics, creative ideas and strategic insight. I champion productivity over activity and enjoy representing my company in trade / press / agency organizations and enjoy direct customer interactions for leads generation and to influence our brands preference with them EXPERTISE

Manage; Marketing, Communications, Research, Pricing, Events Planning, and Key Suppliers

Lead the annual strategic planning process. Use factual research to build alignment of resources with business cases supported by revenue walks, by division and region, to achieve sales goals.

Influencer & leader of global cross-functional, new product development (NPD) teams and systems

Lead & conduct global research of: Markets, Competitive SWOT, Voice of Customer and Net Promoter to identify and quantify market trends useful in planning to maximize revenue and profit potential

Execute market based pricing initiatives in targeted and served marketplaces

Devise and produce corporate, divisional & channel focused collateral in print, electronic and social mediums, in multiple languages to improve sales channel performance with (Agents, Manufacturers Reps’, Customer Direct, Consulting Engineering Firms, OEM’s, Wholesalers, Distributors in B2B & B2C)

Implement social marketing campaigns relative to targeted users and use trends to drive the brand

Seasoned user and installer of customer contact (CRM) & channel partner point-of-sale (POS) systems

Manage key subcontract service providers; printers, researchers, communications and legal professionals ensuring budget, finished quality, patents & TM protections to ensure products and brand compliance EXPERIENCE

FOAMATION, INC. Six month project, Oct. 5, 2016 – April 5, 2017 Vice President of Sales & Marketing - responsible for the strategy, tactics and programs to accelerate interest, demand and recognition for Iconic CHEESEHEADTM branded products, tours & retail store through the use of PR, Product Marketing, Creative Services, Advertising, Direct, Event, Channel and Online Marketing. Led and directed all activities for achieving sales targets to meet the company's economic objectives.

Top-graded and installed missing sales, terms & conditions and marketing policies.

Executed pricing policies & actions to ensure profitability to all direct accounts, domestic & international wholesalers, mfg. reps, online sales channels

Renegotiated Contracts/Terms/Pricing with Amazon Vendor Central, eBay, NFL, MLB, Walmart, Dick’s Sporting Goods, Dunham’s, Target, Packer Pro Shop...

Signed multi-year, License agreements of the CheeseheadTM Brand to Major Sports Novelty, Cards.com

& Enesco - Hallmark Card Company.

TY ANTHONY FOREN, MBA

414-***-**** - acz96q@r.postjobfree.com

GLOBAL SALES & MARKETING LEADER

Results

Increased Channel sales +32% in six months

Increased On-line sales +46% in six months

Represented the company in National & Local Media: USA TODAY, FOX News, CBS and NBS

Converted Freight/Shipping expense into a profit center

Implemented a Sales Funnel & CRM Tools

DYNAMIC RATINGS, (A Wilson Transformer Company) May 2011 – September 2016 Global Marketing Director ~ champion the global brands messaging and new product development teams (internal

& outsourced) resulting in a steady pipeline of innovative “customer pain point” engineered-to-order solutions.

Own and manage: marketing department, new product roadmaps, business plans, pricing, budgeting in relation to company goals & objectives. Improved the accuracy of sales forecasts critical to production.

Installed industry 1st “Go-to-Market” new products launch program. Successfully introduced (5) new product platforms, (2) software analytics as a service (SAS) products directly to global customers, OEM’s and distribution channels concurrently.

Increased the average sale by 21% using a disruptive “Engineered-to-order, bundled stock to delivery program.” Bundled our products, engineering services, stock to delivery, 3rd party device integration, with order management... which could not be easily matched by our competition.

Implemented multi-lingual campaigns which increased global sales of $10M to $28M and installations of 2,900 to +5,100 in a complex sales environment leading to future service & retrofit revenue opportunities.

Designed and revamped a 14 year old website. Increased daily traffic by 163% with industry 1st’s of: o 24 x 7 educational “Knowledge Center” A technically rich, customer resource of case studies, product selection and sizing guides supplemented with whitepapers and customer testimonials o Global Events Portal - where guests learn about, automatically register and then add to chosen events to their calendars, which reduced our administration costs by 32%. LANDSTAR SYSTEMS INC. 2008 – May 2011

General Manager - returned an under-performing business to profitability by managing operations, pricing, revenue, and cost structures of the company. Devised and implemented a (Who then Why) sales plan to target growth markets, using analytic tools to uncover (Who) and re-visit lost customers (Why). Directed a staff of 4, to:

Increase sales from $1.8M to $3.0M with 2011 projected to exceed $3.5M

Improve operating margin to 6% (from - 28%)

Increase the sales force hit-rate to 31% (from 2%) implementing; a market based pricing system, sales force quotation software, and customer & supplier data bases TY ANTHONY FOREN, MBA

414-***-**** - acz96q@r.postjobfree.com

GLOBAL SALES & MARKETING LEADER

EATON’s, COOPER POWER SYSTEMS Pewaukee, WI. 2006 – 2008 Commercial, Industrial, & OEM Channel Development Marketing Manager - Achieved organic & inorganic sales growth by generating multi-year strategic plans with master distributors (Wesco, Rexel, Anixter, Graybar, Sonepar, CED, Border States, H.D. Supply Grainger) Used business cases, action plans & performance metrics. Direct staff of seven; regional sales managers, product managers, analysts, marketing communications to:

Increased sales of $55M to $89M, to $198M, to $241M beating -8% forecasts by expanding order content

Increased profit by 12% by performing to an innovative “Follow the Money” vertical markets’ strategy.

Increased O.E.M. sales by 35% capturing (9) key competitor accounts by assessing then top-grading under-achieving sales representatives. Hired technical, engineered-to-order, consultative selling Reps

Designed and implemented a companywide stage-gate, New Product Development process and project tracking system to ensure clarity of; schedule, resources, desired outcomes, technology, products and services for engineering project decks using Six Sigma methods

Increased customer’s on-time delivery by 61%. Instituted a “Goal Deployment Process” to rank, validate, and track engineering, operations and production projects timing against promise date.

Led merger and acquisition (M&A) targeting resulting in (2) acquisitions with accretive sales of $30M.

Hired analytics team to complete Global; Voice of Customer, price, competitor S.W.O.T. analysis, market, technology and product research to validate projects, prior to investment. MADISON ONE HOLDINGS, Madison, WI 2003 – 2005

V.P. of Product Marketing (Boumatic, Therma-Stor & Phoenix Co.’s) - Part of a turn-around team I provided marketing, product management and inside sales department leadership for three divisions during bankruptcy. Direct staff of eleven; product managers, sales analysts, marketing communications, call center, and mailroom

Completed Global acquisition of Gascoigne-Melott a U.K. manufacturer of milking parlors. o Increased profits $2.5M by installation of CRM / ERP tracking systems which

Reduced costs by reducing SKU’s, favorably optimizing systems and inventory

Enforced minimum pricing & profit policies with transparency to management. o Revamped an under-performing European distribution and service network. Removed territory conflicts, increased customer coverage via local, factory trained & authorized sales and service providers. Delighted distributors with“pay-4-performance” Co-op funding, sales incentive plans. o Leveraged their sales force to increase our core sales by $210M and an 8% increase in direct sales with a product replenishment program.

BROAN-NUTONE LLC, Hartford, WI 2001- 2003

Senior Products Marketing Leader –Direct staff of nine, (36) total, responsible for $220 million P&L

Devised company’s first strategic plan and multi-year product road maps to lead engineering product development efforts, site expansions & customer service initiatives.

Identified & harvested a $15 million product sales opportunity with disruptive patented technologies.

Launched e-Commerce portal to increase; sales 21%, gross margin to 38%, eliminated transaction costs.

Managed acquisition of Nutone into Broan-Nutone. Integrated processes, rationalized (14) brands, 13,000 SKU’s, consolidated inventories savings $3 million in costs and increased net profit margin 1.2%. TY ANTHONY FOREN, MBA

414-***-**** - acz96q@r.postjobfree.com

GLOBAL SALES & MARKETING LEADER

JOHNSON CONTROLS, INC, Milwaukee, WI 1998 - 2001

Senior Products Marketing Manager - Directed a staff of eight leading a $38 million products division.

Responsible for product management, marketing, forecast planning, new products and services develop- ment, factory scheduling, delivered quality, and profit margin

Secured 70% profit margin exceeding industry average via innovative re-positioning strategies

Achieved record breaking 30% incremental sales ($8 million) by implementing an O.E.M.

“Bundled-offering” program

Generated $1.4 million incremental sales implementing an E-Commerce portal THYSSEN-KRUPP AG. (Formerly GILMAN & GIDDINGS & LEWIS), Janesville, WI 1995 - 1998 Marketing and Business Development Department Manager - Directed a staff of (10), marketing, communications, quotations processors and three regional salesmen.

Grew sales from $38 to $100 million in engineered-to-order, products division.

Responsible for U.S. Sales, product management, product literature, trade and WEB presence, market research, sales forecasting, and the annual strategic plan. ROCKWELL AUTOMATION (Allen-Bradley Division), Milwaukee, WI 1986 - 1995 Advanced from Lab Tech. to Senior Product Marketing Engineer Leadership roles.

Led a $60 million product design team to deliver sensors, bar-code decoders, presence sensors, Radio Frequency Identification and Vision recognition, factory automation controls, software packages, network communication devices, Operator Interfaces and data displays

Principal in all facets of product “life cycle.” Translated market research & Voice of customer into product requirement specifications for engineering execution

American Marketing Association, Certified Member and Marketer

SYBEX, Trained Social Media, Marketer

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