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Product Development Sales

Location:
Fallbrook, CA, 92028
Salary:
175k+
Posted:
May 09, 2017

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Resume:

Aaron Azevedo acz7g2@r.postjobfree.com *

Executive Product Leader - 20+ years of cross-industry experience +1-760-***-**** ( cultivating product ideas into tangible business growth San Diego, CA USA þ https://www.linkedin.com/in/aaronazevedo-028717

PRODUCT IS EASY - PEOPLE ARE HARD, I UNDERSTAND BOTH EXECUTIVE SUMMARY:

Electric Athletics – San Diego, CA

President – 2016 - Present

• Created business plan and funded business for baseball training equipment

• Launched an online business - managed ecommerce and digital sales and marketing

• Generated over $140k revenue in year one

Feetz Shoes – San Diego, CA

Head of Product – 2016 - Present

• Established domestic US manufacturing for 3D Printed Footwear

• Hired and trained both print and assembly teams

• Established Six Sigma and industry standard best practices for manufacturing

• Launched 8 new styles shoes

SKLZ – Carlsbad, CA

Vice President – Product 2013 - 2016

• Managed a high-performance team in Product Management, Design, Engineering, Product Development, Costing & Sourcing for a $83 million dollar global business

• Increase revenue from $72 million to $85million

• Improved Net margins by 350 basis points year over year driving $400k additional revenue

• Reduced SKU count by 50% driving increased revenue per sku by 32%, and growing net revenue 9.8%

• ROI, purchase, and implementation of 3D printing into the Product Creation Process.

• Managed $50M Licensed Business for SKLZ, Sport-brella, & Pro Mini Hoop brands.

• Implemented a Global Product Creation Process & Calendar driving a culture of ‘Deliver in Full-On Time’

• Reduced supplier base by 50% increasing efficiency and driving profit margin DC Shoes – Huntington Beach, CA

Senior Vice President – Footwear 2010 - 2013

• Lead a team in Merchandising, Design, Materials, Development, Costing, Sourcing, Production, QC, and shipping for $610 million-dollar global business.

• Increased revenue from $450 million to $610 million in 3 years.

• Implemented costing system and negotiated flat or increased IGM% 10 quarters in a row.

• Implemented PDM (product data management) line planning, costing, spec database.

• Increased SKU efficiency by 38% while growing the business.

• ROI, purchase, and implementation of 3D printing into the Product Creation Process

• Increased production efficiency 10% year over year for 3 years in a row

• Closed Agent and transitioned business to China, Vietnam, and Latin American factory direct model. Zoot Sports – Carlsbad, CA

Senior Vice President – Footwear 2006 - 2010

• Introduced new footwear line - managed the successful design, development, sourcing, manufacturing, QC, and delivery of the first footwear line for Zoot Sports – first season business 2 million in sales.

• Grew the footwear business to over $7 million in sales in 2010.

• Managed a $600M business • Added $400k to EBITDA

• Cross-functional Team Leadership • Merchandising - Category Management

• Increase Revenue per SKU • Design Management

• Business Management • Improved net margins by 350 bps

• PDM, PLM, ERP systems • Strategic Planning

• Channel Management • E-Commerce – Digital Marketing Aaron Azevedo

Saucony, Inc. – Peabody, MA

Vice President – Development, Sourcing, & Manufacturing 2005 - 2006

• Lead global team of 40 to develop, commercialize, and delivery product on time.

• Vice President - Product Development 2001 - 2005

• Implemented Product Development, Commercialization, & Sourcing strategy for footwear product.

• Managed a global team for Fit & Wear-test, CAD, Materials, Product Development and Costing.

• Increased profit margins 3.8 points across the board.

• Helped establish & staff a China Liaison office. Coach Leatherware – New York, NY

Divisional Vice President - Product Development 1999 – 2001

• Evaluated the Accessory Industry’s “best practices” and Coach’s global factory base, to create and implement a Product Development Process for all Coach product– a 560 million-dollar business. The North Face, Inc. – Carbondale, CO

Director of Product Development 1998 – 1999

• Created, Implemented, and Managed the product creation process between design and production for all North Face products – a $248 million business.

• Launched North Face Footwear

• Developed and managed a SMU (Special Make-up) that created incremental business at solid margins. Reebok International – Randolph, MA

Director of Product Development 1997 – 1998

• Managed a staff of 15 to develop men’s footwear product, a 400 million-dollar business. Modify, implement, and manage policy and timelines. Champion the ‘team’ process to ensure innovative, authentic product is brought to market on time and at appropriate margin. Senior Product Development Manager 1995 - 1997

• Manage a staff of 6 to develop Football, Baseball, Soccer, Rugby, and Golf footwear product. Develop product for “On-field Performance” program that serviced Reebok endorsed athletes. Develop and execute towards a global sourcing plan.

Product Development Manager – 1992 - 1994

• Responsible for all development work for the Football category. Achieved a 3.2% gross margin increase. Converse, Inc. – North Reading, MA

Industrial Designer 1992 - 1993

• Responsible design and engineering work for REACT cushioning technology with both US and Asian blow molding shops.

Fine Woodworking Magazine

Associate Art Director 1990 – 1991

• Responsible for layout and scheduling of each issue in preparation for print trials. PATENTS AND ACHIEVEMENTS:

• Patents pending for Converse “REACT” cushioning technology, and Saucony “Vision G.R.I.D”

• Patents pending for Zoot Sports “Dynamic Fit Sleeve”

• Patents pending for “StinkBagz” anti-odor filter element in sport bags

• Nominated for “Who’s Who Among American Executives”

• Eagle Scout (Boy Scouts of America)

• 4-time Ironman triathlon finisher

EDUCATION:

Rochester Institute of Technology Industrial Design 1990



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