Chethan Kumar Panduranga

#** *****, *** * *****, 3rd stage, 4th block, SS Layout, 8th main, Basaveshwarnagar,

Bangalore-560079

E-MAIL: acz6yc@r.postjobfree.com MOBILE: +91-984*******

CARRER OBJECTIVE:

To obtain a challenging position in a professional service organization where my knowledge,

experience and skills can be utilized to their full potential.

WORK EXPERIENCE:

B.Com, MBA in Hospital Management and Administration with 16 years of experience in Business,

Corporate Relations, Branding, Sales & Marketing.

Currently Working as Director - Corporate Relation and Branding in Panacea Group of Hospitals

from Nov 2012 till date.

Corporate Relations and Operation:

Handled a team size of 20 Managers across location.

Handling group level business through central government (CGHS/ECHS) & state

governments (which includes north east & south of India).

Build networking channels to raise the business opportunity with other hospitals, insurance

companies, and corporates & head office.

Closely work with board of members, in formulate annual and implement new strategies to

get more business.

Closely monitor market trends to identify new business opportunities.

Constantly review and evaluate operation activities and conduct training to increase the

awareness level with the staffs.

Strategic planning:

o Execute the various activities planned as per the phase wise marketing plans.

o Carry out Research activity related to marketing plan evolved.

o Explore newer geographical area new markets, for customer target for hospital.

Branding:

Developing external and internal brand building.

Maintaining Public Relations for corporates and individuals.

Reviewing online social media and understand the current trend to develop the business

requirement for the Hospital.

Conducting regular campaigns to build the brand.

Demonstrated abilities in cementing healthy relationship with agencies for generating

business and leading workforce towards accomplishing business and corporate goals.

Negotiate and finalize rates with various vendors for Creatives, PR, Media space, Print and

publications.

Conduct regularly ideation sessions within the team to improve sales and brand retention

Brand Management & Development:

Design and execute plans for branding and propose various marketing strategies in

accordance to corporate policy and standards of the hospital.

Accountable for budgeting all campaigns including media buying and contracting.

Responsible for liaising with agencies and vendors for internal and external communication

Develop content design for all the publishing material namely: Service, brochure, Posters,

leaflets, Sale brochure, newsletters, presentations, corporate events and other related

materials.

Coordinate with creative & PR agency for planning and execution of seasonal campaigns.

Initiate and manage corporate / general check-ups camp including follow up and closure.

Prepare health related days to celebrate globally and plan online and offline campaign for

the same.

Facilitate educational seminars, Life Style Management Program and CMES.

Perform market research for new geographical area and prepare business opportunity to

increasing hospital s coverage area and customer base.

Social Media Branding Initiatives:

o Develop design, create and manage promotion and social media ad campaigns.

o Liaise with creative agency to have visual concepts along with educational material

posted daily campaigning a concept every month.

o Update regular testimonials received from patients on social media and website.

o Educate audience on the myth and taboos related to health care.

o Manage lead distribution received via online queries.

o Monitor ROI generated and PR Management in liaise with agency.

o Coordinate media coverage while handling bizarre or unique medical cases.

o Facilitate drafting press releases, interviews of Hospital s spoke person and

Doctors on growth plans, business strategy and numerous health-related topics.

Key Achievement:

End to End implementation of CRM platform for online inquiries.

End to End implementation of Patient Care Department (Operations).

Previous Experiences:

Partner 6Views Solutions Cofounder & Head Sales Jan 2001 to March 2005

Proprietor Channel Partner for Nestle & Docomo Oct 2006 to Aug 2010

Manging Director Shri Net Wealth Marketing Feb 2008 to Apr 2009

Director Medico Travels Pvt Ltd May 2009 to Dec 2009

Partner ACL Venturezz Jan 2010 to Nov 2012

EDUCATIONAL QUALIFICATIONS:

B.Com from J. R. N. Rajasthan Vidyapeeth University

MBA from Indian Institute of Management Research and Technology

PERSONAL INFORMATION

Name : Chethan Kumar P

24th March 1980

Date of Birth :

Marital Status : Married

Sex : Male

Permanent Address : #15 Vidya, 1st H cross, 3rd stage, 4th block, SS

Layout, 8th main, Basaveshwarnagar, Bangalore-560079

(CHETHAN KUMAR P)

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