GEORGE FRANCIS BRUCE

Retail, Marketing and PR Executive

**** ******** **. *******, ** 79015

469-***-**** 727-***-****

PROFILE:

Assets & Achievements

Over a decade of experience in market share development, product marketing, customer acquisition, PR and advertising applications.

Extensive project management involving custom, creative and technology-driven sales promotion, branding, loyalty programs, customer service.

Strategy architect & tactical director over long-term business expansion, retail acceleration and image. Bicultural, fully bilingual (Spanish /

English).

Strong experience includes:

Retail Stores, Marketing, Merchandising, Sales Training, Branding, Product Development, Packaging,

Sales Promotion, Advertising, Public Relations, Event Planning, Hispanic Marketing & Advertising.

Selected Highlights

Negotiated savings of $11 million in media costs.

Breakthrough marketing strategy with Disney and Warner Bros yielded $12

million retail sales.

Public relations campaign resulted in free media worth $3.5 million.

Packaged food line, including branding/PR, design, sourcing, packaging, aisle presentation & events.

New market entry into intensely competitive territory. Remerchandising territory resulting in a 13% increase/transaction.

Developed fast food concept within existing retail chain, resulting in 17% sales increase.

Formulated/executed Hispanic marketing strategies resulting in 18% sales growth of targeted categories.

New product introduction for over 60 separate items/segments, includingfull media, PR, promotions, etc.

PROFESSIONAL EXPERIENCE

TEXAS FASHION GROUP, Dallas TX 2007 - present

President over Stores, District Mgr, Marketing, Advertising and PR

BRUCE CONSULTANTS, Tampa, FL 2004 - 2007

Consultant for Business Expansion, Mktg/Adv/P.R.

EON SYSTEMS INC, Clearwater, FL 2000 - 2004

EVP Marketing/Advertising/Sales

VMM ENTERPRISES Clearwater, FL 1998 - 2000

VP Marketing/Advertising/Sales

BRADLEES STORES, Braintree, MA 1994 - 1996

Sr. VP Marketing, Sales Promotion, Advertising, Store Planning

VENTURE STORES (MAY CO), St. Louis, MO 1988 - 1994

V.P. Sales Promotion, PR/Special Events, Point of Sale

MERVYN'S STORES, Hayward, CA 1984 - 1987

Director Store Design, Store Marketing, Advertising Liaison

EDUCATION

University of Costa Rica, San Jose, Costa Rica

B.S. Fine Arts

Pasadena City College, Pasadena, California

Advertising Art

Finance

CONTINUING EDUCATION

Business Administration

Computer skills

Finance

SPECIAL MENTION

Bi-lingual, Bi-cultural Marketing

Spanish/English (some French, Italian)

President Hispanic Artists Coalition -Tampa FL

US Chamber of Commerce

President Minority Forum for Chamber of Commerce, Clearwater, FL.

George Francis Bruce

1310 Bradford Dr.

Coppell, TX 75019

727-***-**** cell

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