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Madalyn Parr

Media Planner at Neo@Ogilvy

acz5rk@r.postjobfree.com

Summary

Madalyn graduated from Virginia Commonwealth University with a Bachelors Degree in Public Relations and a minor in Business. She is a Media Planner at Ogilvy in New York. Madalyn specializes in digital marketing and paid media, from developing strategies to executing paid social campaigns across digital platforms (i.e. Facebook, Twitter, and Instagram) along with analyzing data to identify trends and insights for optimizing spend. She's certified in Google AdWords and Mobile Advertising and currently manages Google AdWords and Google Grants accounts for several clients. email: acz5rk@r.postjobfree.com

Experience

Media Planner at Neo@Ogilvy

February 2017 - Present (2 months)

Programmatic and social media planner for TD Ameritrade

• Manage and optimize campaigns across digital platforms to meet business goals and KPIs

• Analyze and leverage research data from MMA, MRI, Nielsen, etc.

• Manage campaign budgets and monthly budget actualizations

• Provide weekly, monthly and quarterly reports for all engagement and acquisition campaign initiatives

• Collaborate with other agency partners to ensure integration across campaigns Assistant Paid Media Planner at Edelman

March 2016 - February 2017 (1 year)

As an Assistant Paid Media Planner at Edelman Digital in New York, Madalyn supports the Associate Media Director in providing consultation, strategy and the execution of digital marketing campaigns across SEM, social media and content discovery platforms for clients in the Health, CPG and Tech industries. ROLES/RESPONSIBILITIES

• Develop, implement, track and optimize digital marketing and paid media campaigns across social media and content discovery platforms

• Plan and execute SEO/SEM, CRM/marketing database and display campaigns Page2

• Identify trends and insights to optimize spend and performance on digital campaigns

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

• Plan, execute and measure experiments and conversion tests

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Working knowledge of ad serving tools (e.g. Outbrain, Facebook Ads, Twitter Ads, Google)

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement CLIENTS:

• iRobot (Roomba, Braava, BraavaJet)

• eBay

• The DOW Chemical Company

• Solar Impulse

• Wildlife Conservation Society (Bronx Zoo, Central Park Zoo, Queens Zoo, New York Aquarium, Prospect Park Zoo)

• The Priceline Group

• Ticket Master

• Speedo

• Citadel

• DigitalGlobe

Assistant Digital Strategist at M Booth

July 2015 - March 2016 (9 months)

M Booth is a global communications agency pioneering creative science – the intersection of research, insight and imagination. The agency shapes opinion, enhances reputation and drives business results for some of the world’s most influential brands. It works in diverse sectors including consumer goods, food, fashion & beauty, wine & spirits, travel, consumer tech, business-to-business, and financial services. ROLES:

• Manage client social media channels (i.e. Facebook, Instagram, Twitter, etc.)

• Develop and implement paid social strategies across Facebook, Instagram and Twitter

• Develop, manage and implement strategic content calendars from start to finish - managing and styling photoshoots, freelance photographers, content and copy creation, and the execution of content on a monthly or quarterly basis depending

• Build and maintain influencer relationships for strategic partnerships

• Project management on CRM, web development and sweepstakes programs CLIENTS:

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• GODIVA

• Brooks Running

• Fiserv

• The Macallan

• The Famous Grouse

• noosa Yoghurt

Marketing Communications Specialist at Madison+Main January 2015 - June 2015 (6 months)

Madison+Main is a branding, marketing and public relations firm that gets results for emerging companies and challenger brands. Based in Richmond, Virginia, with an additional office in Blacksburg, Virginia, the award-winning firm provides creative solutions for Education, Financial, Healthcare, Non-Profits, Residential Services and Retailers.

As the Marketing Communications Executive, I was responsible for all public relations efforts for nonprofit, financial, healthcare and consumer services clients. This included copywriting and distribution of press releases, media advisories and content calendars as well as handling all media relations efforts. I managed Madison+Main's business development pipeline, including managing and writing proposals, updating our new and developing business pipeline and coordinating client meetings. I also co-managed Madison+Main's interns and developed semester-long work schedules and training sessions for each intern.

Additional Responsibilities:

• Corporate Communications

• Employee Communications

• Crisis Communications

• Social Media Marketing

• Digital Media Marketing

Certifications

Google AdWords Certified

Google June 2016

Mobile Advertising Certified

Google June 2016

Projects

The Macallan US Website Launch

July 2015 to Present

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Members:Madalyn Parr

Assisted in the testing and launch of the U.S. website for The Macallan Panorama Festival - The Lab Powered by HP

July 2016 to Present

Members:Madalyn Parr

Executed real-time paid media campaigns on Twitter, Facebook and LinkedIn during New York's Panorama event for HP's The Lab

Skills & Expertise

Digital Marketing

Paid Media

Paid Content

SEO Audits

Digital Strategy

CRM Integration

Data Analysis

Social Media

Facebook Marketing

Twitter Marketing

CRM Databases

Google Adwords

Google Analytics

Digital Media

SEO

Advertising

Marketing

Microsoft Office

Email Marketing

Social Media Marketing

Research

Blogging

Email Marketing Software

Online Advertising

Marketing Strategy

Integrated Marketing

SEM

Display Advertising

Strategic Communications

Facebook

Online Marketing

Brand Awareness

Analytics

Market Research

Digital Video

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Microsoft Excel

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Advertising

Education

Virginia Commonwealth University

Bachelor of Science (B.S.), Public Relations, 2010 - 2014 Grade: 3.64

Activities and Societies: PRSSA VCU Chapter

Patrick Henry High School

Advanced Diploma, Mass Communication/Media Studies, 2006 - 2010 Grade: 3.5

Activities and Societies: • Varsity Field Hockey • S.O.D.A Counselor Interests

public relations, writing, media relations, creative advertising, web design, marketing, Adobe Creative Suite, social media, baking, running, diet/nutrition, social networking, blogging, photography, communications Languages

English (Native or bilingual proficiency)

French (Elementary proficiency)

Spanish (Elementary proficiency)

Volunteer Experience

Public Relations at Girls on the Run of Central Virginia April 2015 - Present

• 2015 NonProfit Alliance - Pro Bono Assistance for Girls on the Run Central Virgnia Warehouse Manager at CARITAS

August 2014 - Present

• Disassembled mattresses and sorted parts into appropriate bins for disposal and recycling

• Folded and sorted donated bed sheets for client purchases

• Sorted and assembled donated dishes and cutlery into dish sets for client purchases

• Selected items to be sent to Goodwill and included in the organizations monthly yard sale open to the community

Marketing Committee at HandsOn Greater Richmond

May 2015 - Present

Marketing Committee member for HandsOn Day 2015

Anything Goes Gala Volunteer at Virginia Repertory Theatre Page6

February 2014 - Present

• Assisted Virginia Repertory Theatre's event manager to ensure the event ran smoothly

• In charge of check-in for volunteers and establishing their roles

• Assisted with the auction package pick-up at the end of the event

• Directed attendees to their assigned tables for dinner

• Ensured all lighting details were working properly Volunteer with Fox Richmond at National Kidney Foundation October 2014 - Present

• Shadowed Fox Richmond, a sponsor of the National Kidney Foundation's Kidney Walk

• Photographed the event for Fox Richmond

• Handed out Fox Richmond merchandise

Publications

Built For Business: Richmond BizLive

Richmond Grid Magazine April 6, 2015

Authors: Madalyn Parr

• Print publication in Richmond Grid Magazine's April/May 2015 Volume The Story of Andy Potts

Richmond Grid Magazine December 29, 2014

Authors: Madalyn Parr

• Grid writer Madalyn Parr had the pleasure of recently interviewing Andy Potts, one of the most versatile triathletes in the world, about his return to Richmond for the RVA Endurance Athlete Symposium on January 24th. Read, "It All Kicked off in Richmond: The Story of Andy Potts" Peaches + Salt

September 8, 2014

Authors: Madalyn Parr

• Lifestyle and travel blog

Organizations

Public Relations Society of America - Richmond Chapter Public Service Committee

January 2015 to Present

• 2015 NonProfit Alliance - Pro Bono Assistance for Girls on the Run Central Virgnia Functional Art Movement

Creative Director - FAM Weekends

January 2015 to May 2015

Functional Art Movement is an organization for creatives to connect, converse and collaborate. Page7

• Created logo and promotional materials for FAM's 'Weekends' event in Richmond

• Built relationships with partners

• Managed media relations to raise awareness and exposure of 'Weekends' Courses

Bachelor of Science (B.S.), Public Relations

Virginia Commonwealth University

Marketing Principles 301

Communication Ethics & Law 408

Accounting For Non-Business Majors 202

Public Relations Writing 333

Public Relations & Crisis Communications 435

Public Relations Research 425

Public Relations and Reputation Management

Public Relations Graphics 334

Public Relations 323

Media Relations 432

Journalism Writing 203

Public Relations Production 335

Organizational Behavior 319

Public Relations & Employee Communications 438

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Madalyn Parr

Media Planner at Neo@Ogilvy

acz5rk@r.postjobfree.com

1 person has recommended Madalyn

"Madalyn shadowed the FOX Richmond Promotions Manager and myself at the 2014 Central Virginia National Kidney Walk and was an enormous asset to the team. She took photos, to be used for social media; helped run the FOX Richmond tent, greeting walkers and event attendees; and assisted with station promotion. Madalyn is friendly, intelligent and quick to learn and help out. She is delightful to work with and would make an excellent addition to any team."

Virginia Kenney, Marketing and Community Relations Director, Sinclair Broadcast Group, FOX Richmond - WRLH, managed Madalyn at Virginia Commonwealth University Contact Madalyn on LinkedIn

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