Project Marketing

Beth A. Walker

** ******* **** **********, ** ***01 304-***-**** ******@***.***

EDUCATION

West Virginia University, Morgantown, WV. B.S. in Business Administration, December 1997, Major in

Marketing. Minor in English. AACSB accredited.

Monongalia Leadership Program, 2001 – 2002 Graduate

CAREER PROFILE

Possess eighteen years of diversified experience involving:

Marketing: continuously utilize marketing background in every work aspect

Project Management: community foundation, grant, recruitment, and website management

Recruitment: recruited in all facets of career - donors, physicians, volunteers, and board members

Grant writing: successful at cultivating, writing, winning and managing multi-million dollar grants

Public speaking: enjoy speaking to sizeable audience: residency programs, healthcare conventions, business clubs, government officials, companies, numerous Board of Directors and town hall meetings, non-project organizations, and class rooms

Relationship building: talented at capturing and engaging target audiences; exceptional ability to identify prospects of all levels, read their likes/needs on the fly to enable effective business relationships

Fundraising: excellent at going above and beyond to uncover and obtain unsought funding options to top off optimum opportunities

Cold calling: possess a knack for cold and warm calling prospects

Exemplary writing skills: proven through grant and funding success

Event coordination

Superior interpersonal/communication/networking skills

EMPLOYMENT HISTORY

Stay-at-Home Parent/website creator/volunteer (Feb. 2012 – current)

Elected to be a stay-at-home parent during children’s younger years. To facilitate this and keep skills current:

Created and managed a one-stop parenting resource website to earn supplemental income

Volunteer grant writing, fundraising, and recruitment skills

Donated time to schools through fundraising, event coordination, and Read Aloud.

With children older, excited to re-enter the workforce and utilize experience and energy

Marketing/Fundraising/Grant Writing Consultant (Sept. 2003 – Jan. 2012)

Mountain Heart Foundation/Camp Mountain Heart

Worked directly for President on continual consulting basis to raise funding and promote awareness

Successfully wrote and managed grants to obtain private, state and federal funding

Sought personal donations: cold calling, direct mail, social media/email, face-to-face networking

Worked with physicians, legislators and community professionals to gain support and funding

Coordinated marketing and fundraising healthcare events; created advertising materials

Project Administrator (Jan. 2002 – Sept. 2003)

Region VI Planning and Development Council

Assisted municipalities, public service districts and areas in North/Central West Virginia in identifying and

prioritizing its infrastructure as well as economic development needs and the best source of state/federal

funding to accomplish the project.

Researched and met with public officials, legislatures and residents to identify the community’s needs

Created strategy which consisted of the best financial resources to implement the project

Worked with mayors, residents, engineering/architectural firms, businesses, etc. to facilitate the project

Wrote and won grants to obtain funding

Managed grants: budgeting, contract management, vendor requirements, ensured all laws abided by

Several Projects Awarded:

City of Salem Water System Upgrade: $1,500,000 Small Cities Block Grant Funded; total project

Taylor County Parkview Sewer Project: $1,500,000 Small Cities Block Grant Funded; total project

Fairview Sidewalks Project: $280,000 Division of Highways Transportation Grant Funded; $15,000 Budget Digest Funded

River Road Public Service District: $40,000 Governor’s Contingency and Budget Digest Funded

Grant Town Water Tank: $40,000 Community Partnership and Budget Digest Funded

Fairview Public Library: $32,000 Budget Digest

Pleasant Valley Parking Lot: $25,000 Budget Digest

Executive Director (Sept. 1999 – Jan. 2002)

Greater Morgantown Community Trust

Provided professional leadership and assistance to the Board and served responsible for the operation,

growth, and development of the Trust.

General Management

Worked with the Board to develop and implement strategic plans to advance the growth of the Trust

Developed and maintained ties with professional organizations in the community and philanthropic field

Coordinated the work of Board Committees

Monitored all Trust documents to make sure they adhered to IRS and State regulations

Maintained database on QuickBooks

Monitored all investments of funds and reported findings to Investment Committee

Asset Development

Maintained community involvement to develop network of prospective donors and financial advisors

Managed prospect relationships through identifying, cultivating, and soliciting prospects

Developed and implemented methods to attract donations, generated large donations

Developed active and ongoing relationships with current donors

Monitored all funds to ensure that donor’s wishes are fulfilled

Marketing

Represented and served as spokesperson for the Trust to the general public and other organizations

Developed publicity materials to support the Trust’s programs and asset development efforts

Created and managed website

Grant making and Scholarship Management

Developed an understanding of community issues and sought opportunities for the Trust to fulfill its mission through grant making

Wrote grants at federal, state, corporate and private levels

Coordinated activities of the Scholarship Selection Committee

Senior Healthcare Physician Recruiter, Division of Emergency Medicine (Dec. 1997 – July 1999)

Daniel Stern & Associates

Hands on full-life cycle recruitment of Emergency Medicine physicians for hospitals throughout the country.

Formulated search parameters, sourced, posted positions, reviewed cvs, screened, performed reference/background checks, candidate presentation, contract negotiation, placement, follow up

Recognized for outstanding amount of placements

Superb ability to warm and cold call; exceeded daily requirements

Sharp negotiation and project management skills with the ability to inspire physicians and their spouses to relocate through enthusiasm and provision of relevant information about the region/institution

Designed and used direct mail/internet/e-blasts/social media advertising to target prospects

Company representation at various Emergency Medicine conferences

Aided in developing a competitive salary and benefits arrangement appropriate for position

Assisted in the DS&A Physician Salary Survey

Proficient in Microsoft Office, ATS use, and social media

Contact this candidate