Patrick C. Williams

**** ***** *****, **********, ** Cell: 513-***-**** Email: acz4n0@r.postjobfree.com

Results-focused in sales and marketing with experience in benefits analysis, logistics, event marketing, social media marketing, public relations, team management, human resources, partnership building, product management and online troubleshooting. Highly competitive, passionate, persuasive, articulate and able to achieve results others believed to be impossible.

Demonstrated success record in:

●Motivating staff to peak performance levels.

●Branding, managing and positioning product lines.

●Distilling value, overcoming objections and securing hard to close deals.

●Designing creative product marketing campaigns targeted at college universities.

FUNCTIONAL COMPETENCIES

Market Research Digital Marketing Adobe Illustrator CS6 Microsoft Word/Excel/Outlook

Ad Campaign Management Adobe Acrobat Account Development Analytical Software

Prospecting/Client Cultivation Competitive/Strategic Planning Budgeting/Forecasting Social Media Marketing

PROFESSIONAL EXPERIENCE

Royal Court Lifestyle Marketing, LLC- Portsmouth, VA July 2015 – February 2017

Marketing Manager

●Manages accounts and projects from beginning to end; responsible for all aspects of event management, including site selection, contract negotiations, and on-site management.

●Develops an ongoing social media following of young adults, translating into tens of thousands of attendees to various area events over a six-year period.

●Maintains company database and ensure quality checks/accuracy with data from client systems.

●Utilizes Excel and Access to import and export demographics data. Assess initial sales revenue and collect data post marketing campaign to gauge efficiency and ROI.

●Utilizes negotiation strategies with venue managers and owners to book venues.

●Manages social media accounts for Royal Court Lifestyle Marketing, LLC on various platforms engaging prospective clients and target audience.

●Develops creative marketing strategies to generate new business through social media platforms and marketing campaigns.

●Communicates with graphic designers to create innovative imagery and marketing material to reach millennials and others successfully.

Total Quality Logistics- Cincinnati, OH August 2014 – June 2015

National Logistics Account Executive

●Performed freight services for a one million dollar account according to company and government regulations.

●Exceeded weekly sales goal by generating between 40-50k a week on one million dollar account.

●Worked with Shippers, Carriers and Dispatchers to manage the schedules.

●Tracked and reported shipment status to customers using the load/location manager and pc miler logistic software programs.

●Managed 50-60 deliveries weekly, processed spot requests and developed new sales strategies to improve business.

●Resolved freight discrepancies in a timely manner by communicating with carriers and on site logistic managers.

●Identified and contacted qualified carriers for freight services.

●Negotiated contract and pricing agreements with carriers.

●Developed new sales strategies to improve business.

Royal Court Lifestyle Marketing, LLC-Portsmouth, VA June 2008– August 2014

Marketing Coordinator

●Communicated with target audience/customers through innovative marketing techniques, including social media.

●Developed highly effective radio, print ad, and social media campaigns to promote events.

●Generated sales through prospecting new and existing clients within two years, generating nearly 30k in business revenue.

Xerox HR Solutions -Chesapeake VA August 2013 – December 2013

Project Based Benefits Specialist (Seasonal Position)

●Informed customers about services available and assessed customer needs.

●Provided assistance and troubleshooting support to online customers through chat and contact us methods.

●Prepared standard reports to track workload, response time and quality of input.

●Communicated appropriate options for resolution in a timely manner.

Fuegos Lounge –Virginia, Beach VA November 2012 – July 2013

Head of Promotions

●Supervised a team of marketing specialist.

●Created extensive marketing campaigns to increase customer awareness, venue profit and bar sales.

●Planned and hosted some of the biggest events in the Mid Atlantic region and beyond.

●Oversaw on site operations Thursday-Sunday night at the venue.

EDUCATION

Virginia Commonwealth University- Richmond, VA May 2011

Bachelors of Science in Business; Concentration in Administration & Management

Minor in Human Resource Management- GPA 3.15

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