Senior Designer/Art Director
Resume:
CREATIVE LEADER MARKETING STRATEGIST
Award-winning creative leader who inspires while serving as a conceptual visionary and a skilled marketing strategist, making certain that work is of a consistent high quality, strategically sound, on time, and on budget. Possessing the ability to develop, grow and reposition brands; identifying and delivering on key metrics; managing client relationships, growing revenue and winning new business. Known for nurturing, developing and aligning talented and loyal teams across all disciplines, who consistently produces relevant, ingenious, strategic work in an atmosphere that any creative team member would enjoy. Open to a variety of opportunities and roles.
HONORS & AWARDS
Featured Work HOW Magazine Design Annual
“Best of” Books Rockport Publishing
Featured Work PRINT Magazine
CORE COMPETENCIES
Creative Direction • Strategic Marketing Planning • Digital Marketing • Integrated Marketing Leadership/Team Building • Project Management • Social Media • Experiential Design Typography • On-Press Supervision • Photoshoot Production • Photoshoot Styling Brand Development/Awareness • Direct Marketing • Concepting • Layout • Writing INDUSTRIES SERVED
Healthcare/Medical/Hospitals • Apparel/Sportswear • Financial Services • Restaurant • Tourism Education • Business & Consumer Services • Sports & Recreation • Cosmetics • Entertainment Financial Services • Professional Associations • Legal • Medical Device • Retail Chains • Banking • Government
• Utilities • Consumer Products • Food • Luxury Goods SELECTED CLIENTS
HCA • American Express • Avon • Godiva Chocolates • Coach • The Little Clinic • Simplex • Ebonite
• NFIB • KinderCare • Century Boats • Hearing Planet • Fazoli’s • Tractor Supply Company • Bass Berry & Sims • Orange Park Medical Center • LG Corporation • Amsurg • AmSouth Bank • Southern Gas • The City of Memphis • United Chair • VF Imagewear (Nautica, Lee, Bulwark & RedKap brands) PROFESSIONAL SKILLS
CREATIVE LEADERSHIP
• Collaborates with all parties to conceive and develop new/existing creative materials that are strategic, on-Brand, and on-Brief.
• Manages a talented team of writers and designers who live and breathe the Brand.
• Brings energy, enthusiasm, and ideas – with the goal, always, to drive response, engage the target audiences, and bring the Brand to life.
• Works closely with Brand and/or Marketing Managers to nail Creative Briefs and turn them into spot-on creative execution to exceed expectations.
• Partners with others to understand business and marketing strategy and translates it into crystal clear creative direction for Art Directors and Copywriters.
• Manages and influences budget decisions. Recommends appropriate vendors and outside creative resources.
• Carefully prioritizes work and oversees capacity to ensure work flow matches allocated creative resources. Lee Lipscomb 522 Belle Pointe Court Nashville, TN 37221 615-***-**** acz3iw@r.postjobfree.com www.LeeLipscomb.com 1
PROFESSIONAL SKILLS (CONTINUED)
MARKETING LEADERSHIP
• Works with CEO, CMO, and Executive Teams to refine the market opportunity, position, and messaging for current and future products and marketing initiatives.
• Strategically develops integrated communications campaigns in alignment with segmentation, new product launches, co-marketing campaigns, and existing products.
• Works closely with Sales to execute relevant and timely campaigns, collateral, and projects to help grow the company, acquire new customers, retain existing customers, and assist in identifying new areas for the company to enter.
• Strategizes to improve Company’s online presence, and uses current social media strategies and approaches to increase sales and customer satisfaction.
• Creates an integrated communications strategy, including social media, website, point-of-sale, and traditional media.
BRAND BUILDING, PLANNING & STEWARDSHIP
• Maintains control over Company brands across all marketing collateral, in print and digital formats, including online.
• Reviews and enforces brand and corporate messaging guidelines across the company’s website, print, and electronic communications.
• Manages and amplifies the company’s integrated marketing and its channels: print, digital, events, social media.
• Provides leadership for the creation and implementation of marketing campaigns that support specific products – including product positioning to create and drive the marketing message throughout all communication channels.
• Formulates strategic marketing communications plans for multiple initiatives and segments; plans and implements projects from concept to execution. RELEVANT EXPERIENCE
LEE LIPSCOMB DESIGNS, Nashville, TN 2015 - Present Owner & Creative Director
Freelancing for several ad agencies in various skills from logo and branding concepts to photo-shoot styling and production.
ZANIMAL, Nashville, TN 2013 - 2015
Owner & Creative Director
Developed identities, websites, brochures, catalogs, advertising and more. Also provided experience in shooting, producing and directing photography on location and in studio for hospitals, corporations and manufacturing facilities.
NORTH STAR DESTINATION STRATEGIES, Nashville, TN 2012 - 2013 Creative Director
Used research, strategy and creative thinking to help communities create a sense of place and assists brands in developing their strongest voice. Responsibilities included creating logos, web and other branding materials, as well as managing a team of designers and writers. LOCOMOTION CREATIVE, Nashville, TN 2003 - 2012
Senior Designer & Art Director
Using a start to finish approach – met with clients, learned their business, concepted ideas together, estimated, scheduled, managed large-scale photo shoots, in studio and on location. Oversaw production and managed multiple artists and vendors.
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EARLIER POSITIONS (1989 -2002)
ALCOTT ROUTON, Nashville, TN Senior Designer 2001 - 2002 I.E. DESIGN, New York City Senior Designer & Art Director 1999 - 2001 LEE LIPSCOMB DESIGNS, New York City, NY Freelance Designer 1996 - 1999 SLAUGHTER DESIGN GROUP, Birmingham, AL Designer & Art Director 1994 - 1999 PLUZYNSKI ASSOCIATES, New York City, NY Designer & Art Director 1989 - 1992 EDUCATION
SAVANNAH COLLEGE OF ART & DESIGN (1994)
MFA Master of Fine Arts, Graphic Design
AUBURN UNIVERSITY (1988)
BFA Bachelors of Fine Arts, Graphic Design
SOFTWARE PROFICIENCIES
Adobe Applications • InDesign • Illustrator • Photoshop • Lightroom Microsoft Applications • Excel • Word • PowerPoint REFERENCES
Brian Bruzewski
Owner/Creative Director, Zanimal
acz3iw@r.postjobfree.com
Beth Krakauer
Owner/Creative Director, i.e. design
acz3iw@r.postjobfree.com
Carol Davis
Editor-in-Chief, Out Here Magazine
acz3iw@r.postjobfree.com
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