Marketing Manager
Resume:
ROD SANO
Seaford, New York *1783
acz3gw@r.postjobfree.com
SUMMARY
Marketing professional with a focus on technical and industrial product marketing. Demonstrated capabilities include developing and implementing promotional campaigns and new business development.
ACCOMPLISHMENTS
Moved the company’s marketing efforts from direct marketing to a digital platform.
Created the company’s first e-newsletter to drive more traffic to the Website.
Implemented the use of an SEO service and improved search ranking.
PROFESSIONAL EXPERIENCE
TELETEMP MECHANICAL CORP., New Hyde Park, New York 2016 – 2017
Marketing Specialist; Contract
Responsibilities included implementing and monitoring of all digital marketing communications activities and marketing campaigns for this HVAC contractor.
Managed paid search advertising campaigns with Google AdWords; drove and monitored the progress of an SEO service.
Created the company e-newsletter with VerticalResponse targeted at increasing the company’s awareness and promoting products and services.
Promoted the company through social media channels, and advertising (LinkedIn, Twitter, Facebook, Yelp, Thumbtack).
Maintained company’s Website, developed content, enhanced appearance and navigation.
VACUUM INSTRUMENTS CORP., LLC, Ronkonkoma, New York 2006 – 2016
Marketing Coordinator/Marketing Manager
Responsibilities included executing and monitoring all integrated marketing campaigns and communications activities, as well at trade show planning, promotion, and advertising for this industrial leak detection product manufacturer.
Created the company’s first e-newsletter with VerticalResponse targeted at increasing brand awareness and promoting new products and events.
Managed paid search advertising campaigns with Google AdWords and Yahoo! Pay Per Click, and initiated the use of an SEO service.
Wrote press releases for major industry technical trade publications promoting product awareness.
Conducted benchmark evaluations of competitive products, determining pricing and market position of new products.
Analyzed and reported on campaigns, identify trends to optimize campaign performance.
Maintained and enhanced company’s Website, developed content, and organized its flow and overall appearance, maximizing ease of navigation.
Managed a Marketing budget and tracked ROI for all marketing activities.
Prepared price quotations and proposals and sold product to existing customers and prospects resulting in new business.
ROD SANO Page 2
MEDIA SOLUTIONS, Westbury, New York 2003 – 2005
Marketing Manager
Responsibilities included initializing the creation of the company’s launch collateral, from the creation of a high-end brochure, to marketing to AIA Architects and ASID Interior Designers for this custom home theater and business media room designer/installer.
Direct marketed to architects, builders and interior decorators to promote the company’s capabilities in home theater/business media room design, construction and installation, and to secure new business.
Directed an ad agency in the creation of all company-launch collateral, meeting all required deadlines.
Developed and maintained company’s Website, developed content, and organized its flow and overall appearance maximizing ease of navigation.
Increased traffic to the company Website through the implementation of on-line newsletters and broadcast e-mail campaigns, resulting in an increased number of customers inquires.
Provided in-home/in-office home theater and media room consultative sales.
COMPUTER SOFTWARE TRAINING / PROFICIENCY
Computer Applications Training: SUNY Farmingdale, New Horizons, ExecuTrain
Windows 10 / MS Office: Outlook, Word, Excel, PowerPoint, Access
Web Development: WordPress, Expression Web 4, FrontPage, Dreamweaver, HTML
Graphic: Adobe Acrobat, Publisher, QuarkXpress E-mail Marketing: VerticalResponse
Web Statistics: Google Analytics, AWStats Contact Manager: ACT!
Social Media: LinkedIn, Twitter, Facebook Online Advertising: Google AdWords
EDUCATION
SUNY AT FARMINGDALE, Farmingdale, New York
Electrical Engineering Degree Program
QUEENSBOROUGH COMMUNITY COLLEGE, Bayside, New York
Electronics Technology, AAS
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