President, EVP Sales and Marketing

Louis D’Annibale

***** ******* *****, ****, ******** 48374 Telephone: 248-***-**** Mobile: 248-***-****

Email: ***********@*****.*** Linkedin: www.linkedin.com/in/louisjdannibale

President/EVP of B2B Sales & Revenue Improvement Specialist

BS (Business & Economics), President/EVP of B2B Sales & Revenue Improvement Specialist, with more than 20 years of senior-level operational and revenue generation experience in building unified performance-based cultures for organizations ranging from an industrial manufacturing firm with $145 million in annual gross revenue to $2 billion in annual gross revenue with Armstrong World Industries.

Experience includes, serving as President for Interface Sealing Solutions in Northville, Michigan with responsibility for managing 5 direct/17 indirect reports that within a 4-year period increased divisional revenue from $32 million to $44 million in part sales by leading a business transformation from a regional to a global multi-national customer base, and served as EVP of Sales and Marketing for parent company Interface Solutions, Inc. with responsibility for managing 7 direct/14 indirect reports over a 6-year period, increasing revenue from $50 million to $72 million in material sales.

Areas of Expertise

Strategic Planning & Execution

Start-Up/Turnaround Situations

Developing Go-To-Market Strategies

Instituting Cost Reduction Initiatives

Business Process Reengineering & Transformation

Market Analysis/Strategic Account Development

Mergers, Acquisitions & Private Equity Sale Events

Creating & Implementing Global Client Loyalty Programs

Career Highlights

Created as President a global, Tier 1 sealing and thermal management company through a regional acquisition. Consequently, the re-branded launch of Interface Sealing Solutions reversed a declining sales trend that increased revenue by more than $12 million from 2007 to 2011 in finished parts/raw materials and established the platform for $60 million to $100 million in projected future global sales. Increased manufacturing margins by 50% over a 24-month period through waste reduction, throughput improvement and reduced raw material pricing initiatives.

Implemented a new ‘Discovery Selling’ process designed to deliver double-digit gains by creating a solution/value selling model, utilizing data-driven Information Mapping, CPOA analytics, strategic pricing model and lower total cost solutions to clients. As a result, realized a 24% jump in revenue and a 36% increase in direct margins.

Developed and initiated implementation of a strategic plan to obtain new technology through acquisitions and participation in next-generation design efforts with key manufacturing customer. Subsequently, preserved revenue stream in the near term and ensured future potential estimated at $20 million in annual sales.

Established a 3-pronged global distribution system that accomplished the following 3 items: 1) Established a separate North American, Chinese and Korean master distributor alliances, targeting clients by size and location; 2) The North American distributor immediately grew sales to $3 million while cutting DSO 45% to 31 days; and 3) The Chinese and Korean channels grew from 0 to $17 million in total sales of highest, margin materials.

Doubled revenues and boosted margins with a Global Loyalty program by developing an incentive program for existing customers that focused heavily on marketing quality advantages to sell higher margin materials. Grew segment sales 100% to $25 million in 6 years and increased margins 40% to an average of 53%.,

Private Equity Transactional Experience

Successfully conducted a private equity corporate carve-out of a gasket division from Armstrong World Industries to create Interface Solutions Inc. A second 2005 private equity sale event of Interface Solutions Inc. that focused on adding channel acquisitions to create, re-brand and launch Interface Sealing Solutions Tier 1 parts division. In 2011, managed a third private equity sale event of Interface Solutions Inc., including Interface Sealing Solutions with all transitions completed and equity arrangement finalized in 2012.

Louis D’Annibale Page Two

Key Areas of Competency

Multiple Project/Program Management

Board Level Formal Presentation Skills

Developing Cross-Selling Opportunities

Restructuring Company Sales Processes

Conflict Resolution & Root Cause Analysis

Creating Shared Sales & Marketing Vision

Building Long Lasting Strategic Partnershipsu

Multi-Million Dollar Contract Negotiations

Creating Brand Awareness/New Product Launches

Building & Leading High Performing Sales Teams

Data Driven CRM/Sales Campaigns & Analytic Tools

Implementing Value Based Pricing for Tier 1 Business

Professional Experience

Unity Advisors Group, Detroit, MI 2013 to Present

President, PEP Program - Created the PEP Program to assist small to mid-market companies explore their options to sell, recapitalize or partner for growth. The UAG PEP Program, enhances EBITDA through extensive analysis, strategy and value creation for business owners by documenting the “as is” and developing/implementing the “to be”.

Interface Solution, Inc. (Parent Company), Northville, Michigan

1999 to 2012

(A $145 million leader in sealing and thermal solutions for transportation and industrial equipment)

VP Sales & Marketing (for Interface Solutions) (2011-2012) – Chosen by the Chairman/CEO to direct all aspects of a corporate level transitional role following the sale of the company to a private equity investor. Identified 5 acquisition targets consistent with the strategic plan portfolio diversification and growth objectives.

Process driven leader with a 20+ year track record of accomplishments in achieving revenue growth, implementing operational improvements, managing acquisition integration and directing product rationalization and product launch initiatives that delivered 2 to 3 times B2B manufacturing industry EBITDA results.

President, Interface Sealing Solutions (newly formed from acquisitions) (2007-2011) – Scope of duties consisted of directing all aspects of operations including driving double-digit revenue and profit growth while managing $40+ million of P&L revenues.

Formulated and implemented a comprehensive sourcing and manufacturing strategy that focused on accomplishing the following 3 items: 1) Reduced critical raw material pricing by 40%; 2) Preserved $3 million in threatened revenue; and 3) Increased manufacturing margins by 50% in a 24-month time period.

EVP, Sales & Marketing (for Interface Solutions) (1999-2007) – Primary duties focused on directing a global corporate level sales and marketing team consisting of 5 direct/17 indirect reports that substantially increased sales of thermal and sealing materials to the automotive, heavy duty diesel, small engine and compressor marketplaces.

Created the ‘Discovering Selling Process’ designed to retool go-to-market methodology, thereby paving the way for reducing ongoing selling expenses while simultaneously increasing material sales from $50 million to $70 million annually.

Prior 1999 Professional Experience

Armstrong World Industries, Inc. Farmington Hills, Michigan

VP of Sales & Distribution

Created, implemented and trademarked Pro-Formance new product launch resulting in $20+ million in revenue with 60%-65% direct margins.

Negotiated toll manufacturing agreement for a $7 million product line, maintaining revenue until selling formulas and TM for 4X EBIT.

Academic Credentials & Professional Development

Bachelor of Science, Business & Economics, Marketing

Lehigh University-College of Business & Economics, Bethlehem, Pennsylvania

Executive Courses: California Institute of Technology and Penn State University

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