Manager Marketing

Frank Kingsley, MBA **********@*****.***

*** **** **. #** *******, MA 01867 617-***-****

Summary of Skills:

Retail brand and marketing manager with extensive experience in both corporate and agency environments. Experienced team builder who manages cross-functional talent, consisting of copywriters, designers, legal, clients, as well as a technical media measurement staff to garner on-target results.

Key skills and knowledge include:

Strategic Design

Offline/Online Marketing/Social Media

Problem Solving/Innovation

Project Management

ROI/KPI Analysis

CRM

Field Relations

CPG & Vendor Relations Management

Staff Development

Salesforce/Excel/PowerPoint

Professional Experience:

Freelance, Greater Boston Area 2013 – present

Brand Manager; Digital Producer; Project Manager; Email Manager

Work with high profile brands such as Hasbro, CVS, Citizens Bank, Kronos, Harvard Business School and others leading strategy development and execution for long and short-term campaigns. Manage all day-to-day activity from inception to completion, including overseeing multiple department work flows.

Proactively work with internal teams (Merchandising, Consumer Insights, Creative, Legal and others) along with CPG partners to identify key barriers and present solutions

Continually evolve the 12-month marketing plan, providing direction, supporting data and a tactical plan for achieving annual category and company goals

Write and manage creative briefs to increase brand awareness, lead generation and renewal vehicles, including sell sheets and promotional needs for industry trade shows

While at Hasbro, created a 30-second spot for Nerf Perks, Hasbro’s 1st rewards program increasing membership 20% over plan

Guide weekly and ad-hoc analytic reporting

Work with marketing partners in multiple departments to develop an omni-channel program connecting the online experience with the in-store experience

Manage multiple weekly dotcom emails at CVS while overseeing the relationship with eBay Enterprise and analyze results from creative and timing tests resulting in an improved open rate over 10%

Staples Inc., Framingham, MA 2012 – 2013

Senior Manager Advertising Account Services

Mentored a team of 9 marketers selling creative and leading strategy for internal client groups – Rewards, Copy and Print, Field Marketing and Seasonal Branding. Developed trusted consultative relationships with senior level clients, solving difficult marketing challenges and delivering successful campaigns often on modest budgets.

Re-branded Staples Rewards, in partnership with team, with planned results of 1M new members

Created contact strategy for Field Marketing to include Grand Openings, Competitive Closings, Store Closings, VIP Events and Store Relocation strategy

Increased small business sales by 33% by designing sell tools for Copy and Print

Re-designed Staples B2B and B2C email templates to a responsive design format to increase customer interaction and ultimately increase open rates and increase sales

BJ’s Wholesale Club, Westborough, MA 2005 – 2012

Director, Manager of Membership Acquisition

Owned the brand messaging for the Membership Acquisition and 1st Year Renewal programs while managing marketing materials from inception to completion. Continually tested creative, list and delivery methods. Achieved an increase of over 10% in acquisition and 2% in renewals using a combination of offline and online vehicles. Programs were developed studying best current members to create a specific one-to-one message for each segment and member.

Over saw the relationships with CPG partners, such as P&G, Unilever, Kraft, Kellogg’s and General Mills to develop personalized acquisition and 1st year retention programs for new product launches and existing skus which resulted in a lift of over 5% versus control

Created a 1st Year CRM contact strategy that included a welcoming campaign, followed by specific personalized emails and ending with a membership renewal offer resulting in a 2% increase in renewal rates

Developed creative for tradeshow booths for Grand Openings and new membership programs

Partnered with Public Relations to use social media and blogs to lift campaign awareness

Managed a budget of over $10 million for banner ads, personalized websites, rich media, direct marketing, social, email, print, radio and TV while owning the voice of BJ’s acquisition and renewal vehicles

Responsible for working with CPG companies to develop focus groups and surveys to better understand member and nonmember needs

Partnered with P&G on their Gifts to Grow program and launched a Groupon campaign with Kellogg’s

Wrote creative briefs with branding guidelines and test parameters for internal and external programs including work with CPG partner programs with a B2C and B2B audience focus

Brand Manager

Collaborated with internal departments and agency partners to develop national branding and sales campaigns to ensure alignment with corporate standards

Managed multiple marketing and advertising projects including, but not limited to, grand openings, online, direct marketing, in-store collateral, newspaper, print, and special events

Worked with our field group to gain in-put and buy in

Education:

Masters Business Administration (MBA) Suffolk University, Boston, MA

Bachelor of Arts (BA) Stonehill College, N. Easton, MA

Graduate Certificate Program – Creative Advertising Emerson College, Boston, MA

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