Marketing Copywriter & Content Developer

CHRISTINE M. MOHR

516-***-****

*********@*****.***

EMPLOYMENT

*/** – 1/17 Marketing Content Manager - Emerson Reid, Inc., Melville, NY

Worked with CMO, VP of Sales and Marketing Manager to brand brochures, sell sheets, talking points and other deliverables for Brokers of USI-Affinity, MBA (My Benefit Advisor) and other Emerson Reid offerings

Analyzed and improved click-through rates of digital campaigns using SEO and SEM strategies

Created original marketing collateral: email blasts, website copy, podcasts, headlines, monthly newsletters

6/01-Present Marketing Consultant- Self employed

Initiating, retaining and growing relationships with diverse local clients

Creating Marketing Plans and Budgets for print, radio and digital campaigns

Negotiating Pricing and adhering to budget and deadlines for all deliverables

Analyzing performance and feedback, applying to new and future campaigns

Brand and Content Strategy Advisor for new and expanding clients including: Kathy Kuo Home, GlobalIndustrial.com, Marvin Windows, Hofstra University, 1-800-FLOWERS.com, American Institute of Physics, Bethpage Federal Credit Union, AccountantsWorld.com, Ambassador Home Improvements, North Shore LIJ Health Services, The Wantagh/Seaford Citizen

10/99-6/01 Advertising Copywriter/Content Manager- KZS Advertising, Hauppauge, NY

Developed new, original ideas with Art Directors

Presented deliverables to clients and incorporated changes

Conceptualized branding for print, radio, television and internet campaigns

Enhanced large market websites to increase consumer traffic

1/98-10/99 Content Manager - Publishers Clearing House, Port Washington, NY

• Developed accurate, creative, direct mail product flyers and sweepstakes contests

• Managed Art Directors, Traffic, and Production to meet mailing deadlines

• Photographed products for use in catalogs and direct mailings

7/96-1/98 Marketing Associate- Deloitte & Touche, LLP

• Collaborated with partners to develop collateral for national/international distribution

• Created brochures, press releases, recruitment campaigns and video scripts

• Teamed with Senior Financial/Accounting Partners, Directors and Marketing Consultants

• Wrote and edited daily electronic bulletin boards, updated all intranet copy

3/95-7/96 Marketing Associate- Cheyenne Software, Lake Success, NY

•Developed varied collateral, White Papers, Spec Sheets, Corporate Catalogs and Annual Report

•Conceptualized new brochures, direct mail, signs for trade shows and events

•Desktop publishing using PageMaker and PhotoShop

9/06-2/16 Teacher’s Assistant- Seaford Manor Elementary School, Seaford, NY

•Educated students of all learning abilities, Grades K-5, including SSC with daily work

•Assisted teachers and administration with planning, assessment and special activities

EDUCATION

9/88-5/92 Marist College, Poughkeepsie, NY

Bachelor of Arts, Cum Laude

Double Major: English with Secondary Education Teaching Certification

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