Marketing Professional Experience
Resume:
MINHONG LIN (AMY)
***.*******@*****.***
SUMMARY
Strategic, team-oriented and digitally savvy branding & marketing professional with flair for design, a global mindset and an entrepreneurial spirit.
EDUCATION
Baruch College, New York, NY March 2016 to May 2016 Stony Brook University, Stony Brook, NY September 2006 to May 2010 PROFESSIONAL EXPERIENCE
EILEEN FISHER - Retail/Fashion New York, NY
Marketing Coordinator June 2016 to Present
Retail Marketing
Wholesale Marketing
AmyL Design - Retail Baldwin, NY
Founder & President June 2012 to December 2016
Manage hand-made jewelry business; responsible for manufacturing, merchandising, branding, marketing, sales and financial management.
Digital Marketing & Branding
Relationship Management & Sales
Financial Management & Strategic Planning
Digital Marketing - School of Professional and Continuing Education
B.S. in Business Management (Marketing)
B.A. in Economics
Work with CRM vendor on list pulls to ensure promotion materials are reaching the correct audience. Partner with the analytics team and CRM vendor to recap and synthesize consumer data to create monthly customer insights reports and direct mail analysis.
Assist the retail marketing team with brand marketing projects and with executing direct mail, media ads and promotions for all EILEEN FISHER retail stores.
Manage the internal events page for the events team.
Liaise with accounting on invoice tracking and processing, assist with budget management.
Lead the development and production of in-store wholesale lookbooks. Execute digital marketing programs across major wholesale accounts. Collaborate with graphics and copy teams to streamline the production process.
Assist in the developing and execution of marketing programs for wholesale specialty stores. Partner with account management team and wholesale accounts to analyze and recap direct mail and digital marketing performance every season.
Plan digital branding and marketing strategy around retail launches of new collections and products. Execute digital promotional campaigns to develop brand awareness and drive sales via AmyL ecommerce site, email marketing and social media channels, including Facebook and Instagram.
Drive average sales of $90,000 per annum via ecommerce and brick-and mortar outlets, such as local retail outlets as well as craft fairs and trunk shows.
Cultivate relationships with new and return customers, as well as suppliers, vendors and third-party account managers.
Manage financial accounting, analyze business performance and set strategic business goals. MINHONG LIN (AMY)
NY 11358 631-***-****
***.*******@*****.***
PROFESSIONAL EXPERIENCE - Continued
Gettry Marcus, CPA, P.C. - Professional Service Industry Woodbury, NY Marketing Coordinator October 2010 to March 2012
Database Management
Email Marketing & Branding
Web Content Management
PROFESSIONAL EXPERIENCE - Other
Devito/Verdi, Inc. - Advertising Industry New York, NY Account Management Intern (Paid) July 2010 to October 2010 Atlantic Records Group, Inc. - Music Industry New York, NY Digital Marketing Intern January 2010 to May 2010
L.F.O’Connell Associates, Inc. - Advertising Industry Islip, NY Marketing Intern June 2009 to May 2010
MZI Global Marketing, Inc. - Marketing Consulting Industry New York, NY Marketing Research Intern February 2009 to May 2009 DIGITAL SKILLS
Adobe Photoshop, Adobe Indesign, Adobe Acrobat, Microsoft Office (Word/PowerPoint/Excel), basic html, Quarkxpress, Salesforce, ACT! Database, Email Marketing (ConstantContact, MailChimp). LANGUAGE
Fluent in Chinese (Mandarin and Cantonese).
Managed and updated data in ACT! Database. Edited and created new ACT report layout.
Created queries/formulas to generate strategic planning reports. Planned and executed email marketing campaigns and advised senior management on development of e-blast content and marketing collateral.
Managed direct email campaign sent to database of 10,000+ contacts; measured success of campaign by collecting and analyzing weekly statistics;
Liaised with accounting associations and partners regarding public relations issues.
Managed firm’s website content using a web content management system and HTML.
Created a Practice Analytics Group micro site for health care practice group.
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