Region Vice President

Executive Biography

Aaron Smith is Region Vice President, North Central Region, in the U. S. Channels Unit (USCU). In his current role, he leads a field sales organization responsible for growing revenue through channel partners across 16 states. In this capacity, Aaron focuses on managing, developing, and growing sales of Xerox product and services through a network of Independent Agents and Document Technology Partners. This enables Xerox partners to deliver an excellent customer experience across every customer category, with a primary focus on the SMB space.

Aaron joined Xerox in 1996. Before being appointed to his current position in January, 2017, for the last seven years, Aaron successfully led sales teams in the Pacific Desert and most recently the Mountain Pacific. He has a broad set of experiences within Xerox, including sales, analyst, NAAO sales management as well as entrepreneurial experience running his own Solution Provider business on the East Coast for five years.

Originally from Stevens Point, WI, Aaron now resides in Denver, Colorado with his wife Carole and three Children Lauren, Isaac and Samantha.