VP of Sales, National Sale Manager, Director of Sales

BRIAN SALZMAN

*** * ******** **. ● Arlington Heights, IL

208-***-**** ● *******@*****.***

Experienced, Consultative, Trusted Partner

Highly motivated, results-driven professional with 20+ years of experience in leading organizations to significant outcomes. Proven understanding of how to analyze markets and processes in order to promote business development and market awareness. Exceptional leadership abilities, working closely with internal and external stakeholders to create long-term, mutually beneficial partnerships.

KEY STRENGTHS

New Business Development ● Strategic Planning ● Customer Relationship Management ● C-Level Partnerships ● Team

Building & Management ●Digital Marketing ● Budgeting & Cost Control ● Key Account Management ● Communication Skills

PROFESSIONAL EXPERIENCE

ENSEMBLEIQ, Deerfield, IL 2016-2017

Vice President Strategic Platforms

Responsible for New Business Development and developing strategic partnerships with key clients through B2B Marketing services. Harnessing the power of a portfolio of print / digital media (Progressive Grocer, Convenience Store News, Shopper Marketing Magazine), research and proprietary events I propel my client’s business forward across the grocery, convenience, mass & foodservices verticals by drilling into their core needs to create unique business solutions

CATALINA, St. Petersburg, FL 2004-2016

Executive Director Business Development

Responsible for all direct selling and management of the in-store & digital Catalina Network to clients. Lead team in the creation of advertising and promotional solutions for retailers and CPG companies. Develop staff via training and ongoing mentorship on sales strategies and business development initiatives. Instrumental role in new product development and launch programs, creation of pricing strategy and product positioning in market. Utilize data and customer insights to assist clients in developing customer segmenting models.

President’s Club Honoree 9 of 11 years

Closed the Largest Short Term CRM Campaign in 30-year company history

Pioneered Catalina’s digital offering of CouponNetwork.com to retailer clients

Implemented an innovative advertising campaign, creating double-digit growth in a flat category

Led C-Level, Strategic Joint Business Planning sessions driving $50MM in sales for the client

OSTER PROFESSIONAL PRODUCTS, AMERICAN HOUSEHOLD, INC. (Sunbeam Inc.), Boca Raton, FL 2000 - 2004

Senior Key Account Manager

Led the sales activities within an eight-state region with sales totaling $8.1MM+. Developed sales plans to achieve and exceed set goals. Managed expenses and developed promotions within budgets to maximize profit. Managed and trained team members to ensure maximum results. Oversaw new product development and launch programs, in addition to sales and service broker groups.

Customers included: Petsmart, Petco, small and large animal distributors, buying groups, independent chain stores, catalog merchants and veterinarians.

Managed 15+ annual local and national trade shows and educational seminars to build brand awareness.

Grew top two accounts over 17% in 2003.

Top Account Manager award in 2001, 2002 and 2003

PREVIOUS WORK EXPERIENCE

Northwest Regional Business Manager, KAYTEE PRODUCTS, INC. Chilton WI 2000-1998

Territory Account Leaders, Nabisco Biscuit Company, Seattle WA 1998-1996

Business Manager, Frito-Lay, Redmond, WA 1993-1996

EDUCATION & TRAINING

BSBA – Marketing, Western Washington University, Bellingham WA

Dale Carnegie Sales / Management Training

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