Marketing Project Manager
Resume:
Thomas D. Pletcher Jr.
Clinton TWP, MI 48035
***********@***.***
Automotive Marketing Professional. Expertise in developing and managing marketing programs through their product life cycle. Able to determine business needs, envision solutions, prioritize strategic initiatives, and determine resources to meet goals.
Employment History:
LOWES, MARKETING SPECIALIST, Cape Coral, FL. February 2013 - January 2017
Recognized as an organizer and tutor with associates on marketing tips, computer aids and new product launches.
Organized Internal/External stakeholders on non - agreement of job functions.
Saved our latest product by escalating to the senior management.
Worked with supplier to bring the premium products that are not currently available.
Managing projects and negotiating contracts.
ACXIOM, Marketing Consultant, Cape Coral, FL August 2010 - August 2012
Acxiom is the largest data and analytics service company with 8 out of 10 of the major auto company's as clients.
Match Acxiom’s extensive product portfolio to clients needs through consultation and discovery.
Master products such as Personicx, database analytics and social/digital media.
Expertise in targeting through list development, modeling, branding and profiling.
Trained agency partners on CRM and digital media products. NAPLES FERTILIZER, DIRECTOR OF MARKETING. Naples, FL. September 2008 - August 2010
Wrote the marketing plan; implemented email marketing, direct mail, social media and google analytics.
Developed collateral, lead generation tools and reworked the website in this newly created position.
Explained the value of branding while consistently supplying employees with branding successes.
Attained all criteria assigned by the CEO for implementation, performance and ROI.
Managed the interaction between agency partners on CRM, email and digital marketing programs. AUTO TRADER, ADVERTISING MANAGER, Ft Myers, FL September 2007 - August 2008
Utilized my extensive corporate experience to input strategies at the automotive dealership level.
Advised dealers on the concepts of online commerce with a consistent quality message.
Gained extensive knowledge of the marketing techniques that produce sales for dealerships.
Mentored associates by demonstrations, conducted training and launching new accounts. RASTAR DIGITAL MARKETING, MARKETING PROJECT MANAGER, Naples, FL October 2004 - August 2007
Raster was an early adopter of dealer database collection to develop digital marketing programs.
Consult with Lexus Dealer Principles and General Managers on their data and digital marketing goals.
Primary contact between clients and internal marketing team on CRM DM and digital programs.
Travelled to dealers throughout the southeast to review performance metrics, ROI, web analytics, usability s studies, discuss collateral development and worked as an interdepartmental liaison. VSI MARKETING, PROJECT MANAGER, LOS ANGELES, CA & BLOOMFIELD HILLS, MI July 1992 - June 2004
VSI, a creative marketing firm that recognized the value of CRM and data mining to produce target marketing.
Promoted from Customer Service Rep to Supervisor through the ranks to Program Manager then Marketing Project Manager and relocation to the California office as an Marketing Consultant to import brands.
Interface with internal marketing teams to oversee management of CRM DM and email marketing programs as well as our agency partners to deploy marketing programs.
Managed the deployment of CRM and EDI between Nissan, Lincoln and Volvo for programs and accounting.
Strengthened skills in development of all faucets of existing marketing programs that our OEM clients requested. Marketing Product Launch Project Management - Internal/External CRM Deployment Research and ROI of Projects Marketing at Corporate and Dealership Product Development Digital Media Creator Launched Program's with Five OEM's Digital Analytics Education / Professional Development:
University of Phoenix, Fountain Valley, CA - Dual Major BS Marketing & BS Business Management 3.82 GPA Nissan/Infiniti Dealership Leasing and Financing Course. 1994 Dealer trainer and traveled to launch the new marketing program as the corporate liaison. Lexus Center for Professional Development Certificates: 1997 Sales Manager, Sales Associate and Franklin Covey Time Management AutoTrader Selling to the Dealer Principle Course 2007 AutoTrader Human Resources and Leadership Certificate 2007 AutoTrader Negotiating with Difficult Customers Customer Certificate 2007 Acxiom Social Media - What's Its All For Course 2009 Acxiom Database Management Course 2010
Acxiom Email Marketing - The 5 Most Important Steps 2010 Acxiom Target Market Development Course 2010
Acxiom Digital Marketing Analytical Course 2011
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