Manager Sales
Resume:
From: Tori Bock *********@*****.***
Subject:
Date: February 23, 2017 at 11:01 PM
To:
TORI LOU BOCK
Sunnyvale, CA 94089
*********@*****.*** https://www.linkedin.com/in/toribock Event Marketing Manager
SUMMARY:
A highly talented, energetic and knowledgeable event manager with over 12 years of experience managing small and large scale corporate events, trade-shows, customer appreciation events, company picnics, incentive trips and conferences in the high tech industry.
Ability to successfully track and keep an event within budget. Strong working knowledge of Excel generating ad hoc Excel spreadsheets for asset tracking of equipment, marketing materials, shipping and promotional gear. Effectively managed administration and logistics of numerous projects simultaneously while anticipating project needs, discern work priorities, and meet deadlines with little supervision, and willing to work evenings and weekends as needed. Extremely Organized: Keep detailed records that are easy to retrieve information from. (Pre-event consultation and planning, venue selection, agenda development and event flow, event promotion and registration, budget management, related travel arrangements, staffing, event follow-up and ROI reporting.)
Ability to effectively communicate in a clear and easy to understand level that is respectful to everyone. Confidently conduct meetings and build relationships with product managers, third party vendors, suppliers, and executive teams. Welcome an aggressive travel schedule. (Passport is current, A listed on Southwest Airlines) QUALIFICATIONS
Experience working with starts ups as well asSAS, social media and digital marketing. Excellent communication skills perfect for motivating booth staff and cross functional team collaboration. Experienced managing large and small events, trade shows, meetings. Exceptional verbal and written communication skills. Managed annual and quarterly budgets with a proven track record of efficiency. Excellent negotiating skills with proven cost savings Licensed Paralegal
Proficient with Microsoft Word, Keynote/PowerPoint and extensive experience with Excel Knowledge of Sales Force, Net suite, Google Docs, SharePoint and Google analytics. Demonstrate ability to maintain composure and work efficiently in a fast paced and high-pressured environment. PROFESSIONAL EXPERIENCE
Raygun Inc 06/2015-12/2016
Marketing Field Event Manager
Developed and implemented strategic and tactical trade show plans that achieve corporate objectives including lead generation and customer recognition.
Managed and attended all international and domestic trade shows and conferences. Responsible for identifying events that best fit our desired demographics with opportunities that assisted in expansion and visibility of the company.
Skilled negotiator saved the company over $17,000 on sponsorship and travel cost in 2016. Provided on-site event registration, administration, coordination, and problem resolution ensuring all aspects are executed as planned and meet company’s strategic objectives. Worked with key constituents to define main messages and promotions and create event related marketing materials for pre and post event marketing. Oversaw marketing events from inception through completion (booth selection, pre-event promotions, lead gathering method, swag content and procurement, raffle prize procurement, all travel arrangements). Responsible for all show service orders including electrical, Internet, carpet, material handling, AV services, furniture, lead retrieval devices, show labor for booth installation and dismantle Managed event calendar and schedule.
Developed a best practice method by creating a complete event check list for each show to ensure a flawless execution Developed relationship with third party vendors for swag as well as tracking current inventory and reordering when quantities are low. Post event ROI analysis and reporting
Posted social media updates on LinkedIn, Facebook and Twitter before and during events Created and managed the post event analysis spreadsheet Managed annual event budget.
Gathered on an average of 30% more leads then other vendors at shows. Worked with sales team to determine hot leads to follow up on.
Reviewed and approved all contracts for sponsorship, vendors and hotels, processing of invoices, W9, contracts for event vendors, contractors, venues, sponsorships.
Followed up with legal & AP & vendor to ensure all paperwork is in place, submitted and paid. FusionStorm 10/2011-12/2014
Project Coordinator
Worked with finance and the project managers/coordinators on the MPLS, Service Channel, CDN, Small Works and other projects for the Apple Retail Store initiative.
Managed statements of work (SOW) with our third party vendors Submitted ideas to the way we process our third party vendor resources that were implemented company wide. Resolved a no P.O customer issue resulting in saving company upward of $50,000. Establish, manage and track financial milestones of projects in Salesforce. Maintain accurate financial forecast to include revenue and third-party costs. Coordinate revenue recognition for all ES projects while working directly with PM's and the Finance organization. Obtain client sign-off on the Project Completion Form Effectively managed project scope by ensuring any changes are documented and approved both internally and externally with project change request forms
Reconciled and gathered data to provide data analysis for project managers Process billings per the SOW and track engineer time reported against the project for monitoring and reporting to management
Ensure legal documents are complete, signed, current, and properly stored Review deliverables prepared by team before passing to client Accurately forecast revenue, profitability, margins, bill rates and utilization Apple Inc. 12/1999 - 10/2009
Event Coordinator, Education Div. Field Sales
Managed customer marketing events (pre-event consultation and planning, venue selection, agenda development and event flow, event promotion and registration, printing and shipping, budget management, related travel arrangements, third party and event staffing, event follow-up and reporting). Collaborated with Account Executives on creating themed events, content creation, collateral, swag creation and swag Effectively managed a variety of different projects simultaneously. Point person for managers, account executives and customers. Created and distributed sales reports on a daily/weekly/quarterly basis Assist with weekly forecasting.
Provided budget updates to the team and management, reviewed and approved expense reports. EDUCATION
De Anza College-Honors Graduate 2010-2011 An American Bar Association approved paralegal program - Certificate in Paralegal studies awarded June 2011
Mission College 2000-2003 - AA Marketing, Mass Media
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