Sales Product Development
Resume:
David L. Abundis
Charlotte, NC 28277 ****.***********@*****.***
SUMMARY
Senior Marketing and Technical Executive with extensive global and domestic experience leading business operations, B2B marketing, sales and business development, new product development and manufacturing functions. Skilled in motivational leadership and management of personnel and projects in the areas of technology, production and business. Successful at building and directing cross-functional teams to introduce, reenergize, and manage multi-million dollar product lines in heavily competitive and challenging markets. Able to define and align strategic plans, key resources, and B2B industrial marketing initiatives to identify and secure new revenue opportunities. Working knowledge of polymer dispersions, coatings, chemical additives, pigments, paper and paperboard manufacturing, and printing. Considered to be a coating and rheology expert by colleagues, customers, and competition.
Profitable P&L Experience
Product Development and Market Launch
Business Development and Growth
Strategic Planning and Tactical Execution
Team Leadership and Development
General B2B Business Management
PROFESSIONAL EXPERIENCE
AQUASOL CORP. ROCK HILL, SC 2015 – 2016
Vice President of Paper and Packaging
Market development of Aquasol Corporation to the North American Paper/Packaging Industry through value based sales, marketing and product development. Management of Sales, Marketing, Technical Service and Business Performance.
D.L. ABUNDIS -Technical and Business Consulting. CHARLOTTE, NC 2014 - 2015
CEO
Expertise in Coated Paper and Paperboard development and processing; formulation design; polymer dispersions, pigments and additives; application testing and printing.
BASF CORP. Charlotte, NC 1989 - 2014
North American Product Marketing Manager – Paper Coating Chemicals (2006 – 2014)
Led marketing, strategy, pricing, P&L performance, product quality, forecasting, contracts, rebates, new product introduction, and general business practices of the Paper Coating business unit for North America and Mexico.
Expedited a business plan and strategy to record sales and profitability, with 67% sales growth and 2000% growth in profits in North America during the past seven years.
Increased the Latin American market position by 205%.
Reduced total fixed costs by over $5.0 million through product and process optimization, raw material procurement teams, product rationalization and travel and service platform cost reduction programs while introducing 14 new products.
North American Marketing & Product Development Manager - Paper Coating (2003 – 2006)
Spearheaded all marketing and business practices and product development projects of the business.
Increased coating additive market position by over 150%.
• Using a cross functional team concept, reduced over $800,000 of annual fixed and variable costs. • Revised the styrene acrylic product line improving productivity, stability and establishing polymer deodorization to the market place.
North American Product/Applications Development Manager Paper Coating (1997 – 2003)
Led and reorganized the North American Paper laboratory operations and all product/applications development projects through a value proposition model for business growth. Managed, designed and implemented the global Basonal® (custom made) product concept for North America.
Implemented the Total Cost of Coating Concept and developed $11 million in sales of new business in one year, a growth rate of 13%.
Developed over $50 million/year in sales under the Basonal® brand during 2000 – 2002 and obtained a patent in support of the technical achievement.
Other positions held at BASF Corp. (1989 – 1997)
Technical Manager, Publication Market Segment Leader, Technical Sales Manager
EDUCATION
Master of Science, Pulp and Paper Engineering,
Miami University, Oxford, OH
Bachelor of Science, Chemistry,
Central Michigan University, Mt. Pleasant, MI
Coursework in Business,
Miami University, Oxford OH
University of Pittsburgh, Oakland, PA
PROFESSIONAL DEVELOPMENT
Computer Training SAP, Lotus Notes, Excel, Power Point, Word, Windows
Technical Training TAPPI Coating Course, Print and Imaging, ACS and BASF Color Schools, Kempner Tregoe Problem Solving, Stat. Design, SPC, TAPPI Short course in Coating, Printing (RIT, GATF), Advances in Emulsion Polymer (Lehigh).
Management and Business Training Conflict Management, Leadership, Prof. Selling, Team Building, Dale Carnegie(Westvaco), Conway/Deming Quality, HMMP Creativity, Solving Business Problems, Antitrust, Code of Conduct, Ethical Sales, Competition, Trade Secrets, Executive Presentation Skills, Marketing and Management (3) (Pitt. U.) Supervisor training, Financial Training, Root Cause Analysis, Contracts, Interviewing training, ISO 9001 Auditing, German Training, Time Mgt. Export controls, Negotiation Skills, Business Writing, and Process Mgt. BASF Perspectives on Customer Interaction Model, Sales Excellence, Marketing and Business Management
Accreditations 4 Publications Various presentations at Local and National TAPPI/PIMA
Awards 3 Patents and 2 others are pending. Who’s Who for Executives and Professionals
Languages English, American Sign Language (ASL); some Spanish and German
Affiliations TAPPI since 1980; TAPPI Suppliers Advisory Council, Graphic Committee; PIMA; ACS
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