Marketing Customer

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Jennifer Galle

Philadelphia, PA 19147

***************@*****.*** • 314-***-****

https://www.linkedin.com/in/jennifergalle

Accompl ished Senior Marketing Executive

Strategic Market Planning / Profit Optimization / Customer Experience & Branding Revenue Growth from Existing Database & New Business Growth / Diverse Products and Services Highly creative and analytical executive with extensive experience leading marketing strategy at the enterprise level. Affinity for translating business needs into concrete strategies that disrupt norms and positively impact the bottom line. Talent for identifying unique customer insights that yield differentiated brand outcomes and revenue growth. Solid history of success in cost control and spend efficiency, market segmentation and development, brand awareness and new business growth, customer relationship management, and partner/brand/promotions marketing. Exceptional collaborative and interpersonal skills; able to communicate and influence across stakeholder groups at all levels. Intuitive leader with acute business acumen and expertise in channel development and market penetration; excel at aligning core business, revenue, and growth goals to enhance ROI. Areas of Expertise:

• Strategic Planning and Implementation

• Full Lifecycle Project Management

• Digital Marketing

• Loyalty Marketing / CRM

• Agency Management

• Entertainment Strategy

• Technology and Innovation

• Marketing Analysis

• Team Leadership / Employee Development

• Media Plans / Creative / Branding

• Food & Beverage / Nightlife Marketing

• Public Relations Strategy

Professional Experience

Valley Forge Casino Resort – King of Prussia, PA

Chief Marketing Officer (2014 - 2017)

Orchestrate all aspects of marketing strategy development and delivery for seven restaurants, two hotels, two nightlife venues, an entertainment venue, a convention center and a casino with over 1000 employees and $150M in annual revenue. Leverage omni-channel marketing strategies grounded in analytics and data that drive revenue growth. Manage team of nine direct reports and 50 total employees and a $10M annual budget. Select contributions:

• Created a more responsive and market-driven organization resulting in $25M in annual EBITDA.

• Identified an opportunity within a business segment and increased revenue from that segment 13% in a flat market; mapped characteristics of market segment via market research and database analytics; targeted brand positioning, advertising, and experiential programs to generate revenue growth.

• Led development of a new food & beverage/nightlife concept the Valley Beach Poolside Club; managed capital expenditure, design, branding, pricing, positioning, experience and marketing plan for launch which included an integrated plan of advertising, public relations, digital marketing, community partnerships and social media which resulted in revenue of $600K within the first 4 months.

• Developed an entertainment strategy and launched under the Valley Forge Music Fair brand; booked headline musical and comedic acts that drove visitation and profitable revenue, brand reputation and media exposure.

• Rolled out a new loyalty program focused on bringing profitable value to loyal members through local partnerships, innovative programs and a best-in-market initiative that returned over $500K in profit.

• Constructed a CRM model and grew email acquisition rates from 22% to over 80% saving 25% in direct mail cost.

• Managed a $2.5M advertising and sponsorship budget, utilizing creative approaches to messaging; developed a concept for creative campaign that enhanced revenue activity throughout the resort and oversaw the campaign development through production of a television commercial and various other creative treatments.

• Directed the public relations strategy and served as the public persona for the resort in all media interviews. Jennifer Galle

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Caesars Entertainment, Horseshoe Casino – Hammond, IN (Chicago market) Vice President, Marketing (2012 - 2014)

Spearheaded vision, strategy and execution of regional marketing in the Chicago area. Managed cross-functional team of four Directors and six Managers, with indirect oversight of 120. Select contributions:

• Reversed a decline in demographic-specific customer base by developing community programs, and targeted new business efforts, among other tactics that grew revenue from this segment by over 12% YoY.

• Created a sponsorship model to strengthen the brand locally and drive incremental revenue; approach adopted as best practice within Caesars Entertainment’s global enterprise.

• Increased entertainment ticket sales by 32% YoY while maintaining and optimizing casino revenue.

• Managed an $8M advertising budget an enacted innovative strategies to penetrate the Chicago market driving brand awareness and new business growth.

• Grew national exposure for the brand through end-to-end management of three TV spots, which ran in major media markets across the country.

Caesars Entertainment, Caesars Atlantic City Hotel & Casino – Atlantic City, NJ Director of Marketing (2010 - 2012)

Led marketing for a premier property represented by Caesars Entertainment’s flagship brand. Oversaw Total Rewards loyalty program, events and promotions, advertising strategy and direct marketing. Selected contributions:

• Expertly managed signature events including the Atlantic City Food & Wine Festival in conjunction with Food Network, Tribeca Cinema Series at the Atlantic City Beach with Tribeca Film, the season 2 premiere of Boardwalk Empire with HBO and the Caesars Tribute: A Salute to the Ladies of Ice Skating which aired on NBC.

• Cultivated and leveraged third party relationships notable brands including The Pier Shops, Morton’s Steakhouse and Café Tazza resulting in increased volumes and profitability.

• Played key role on task force to develop greater ties and customer base with LGBT community, resulting in the development of a signature citywide event Out In AC. Caesars Entertainment, Showboat Atlantic City Hotel & Casino – Atlantic City, NJ Special Events & Promotions Manager (2008 - 2010)

Led special events elements of overall marketing strategy, playing key role in generating $120M in revenue during tenure. Developed marketing events based on analysis of incrementality and profitability of previous programs. Managed execution of all appointment marketing, customer loyalty, and PR events while directly managing a staff of 20 employees. Additional experience in Customer Satisfaction (2007 - 2008) and Casino Marketing & Special Events (2005 -2007), Harrah’s St. Louis Casino and Hotel, St. Louis, MO.

Education

Masters of International Business • Bond University – Queensland, Australia BS, Business Administration (Marketing) • Truman State University, Kirksville, MO Affi l iations

Executive Board Member, Valley Forge Tourism and Convention Board Board Member, Upper Merion Township Board of Community Assistance Corporate Council Member, National Constitution Center Board Member, Chicagoland Chamber of Commerce Community Awareness Ambassador, Alzheimer’s Association American Marketing Association Philly Ad Club Main Line Chamber of Commerce Society of Professional Women

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