Shelly R Hufford

**** ***** ***** ***** **

Canton, OH 44706

Cell: 330-***-****

Home: 330-***-****

Email: acyyze@r.postjobfree.com

Professional Summary

An accomplished high energy marketing executive with experience in sales generation and operations management. Entrepreneurial and inquisitive mindset with excellent listening, strategy and organizational skills. My employers move forward with me because they trust me.

Specialties

Complex Problem Solving

Excellent Communication skills

Excellent Negotiation Skills

Strategic Market Development

Brand Development

Time Management

Product Development

Relationship Management

Accomplishments

Launch Startup

Build and maintain relationships with C-level management

One year increase of 900% in a single sales channel utilizing strategic placement strategies

YoY profitable sales increases of 4% in print advertising

Opened a new sales avenue to create a multi-channel sales strategy for lead product line

Reduced acquisition costs of new customers by over 8% through aggressive rate negotiation

Speaker at industry events

Experience

Sales Associate 09/2016 to present

DSW – N. Canton, OH

-Promote sales to potential customers

Vice President Project Management 08/2014 to 9/2016

Universal Physicians, LLC – N. Canton, OH

Responsibilities:

-All day to day operations of the company

Accomplishments:

-Finalize formulations and launched to consumer

-Built and maintained relationships with product endorsers

-Created a marketing strategy to best utilize company resources for maximum ROI

Research and Development - Television 06/2013 to 07/2014

SCI, Inc. – North Canton, OH

Responsibilities:

-Open previously underutilized marketing channels to corporation

Accomplishments:

-Established continuity between traditional and new marketing channels to provide halo effect on all channels

-Develop retail advertising strategy utilizing traditional and social media

Senior Media Buyer/Analyst 11/2004 to 06/2013

SCI, Inc. – North Canton, OH

Responsibilities:

-Purchase all newspaper, magazine and television advertisements

Accomplishments:

-Increased sales in core marketing channel by 900% first year

-Converted television advertising into a viable and profitable marketing channel

-Increased ROI across all channels through strategic placement and rate negotiations

Senior Marketing Analyst 04/1996 to 11/2004

SCI, Inc. – North Canton, OH

Responsibilities:

-Analyze marketing efforts of customer acquisition, retention and reactivation

-Initiate sales programs

Accomplishments:

-Develop life time value/attrition rate modeling to increase mailings by 50% increasing ROI by 22%

-Developed strategy to increase halo affect across marketing channels

Programming List Manager 09/1986 to 04/1996

SCI, Inc. – North Canton, OH

-Manage internal database for mailings and analytics

System Administrator 04/1984 to 09/1986

SCI, Inc. – North Canton, OH

-Oversaw daily computer operation

-Managed three shifts of personnel

Education

Bachelor of Science: Finance and Marketing Dec 2006

Kent State University - OH

Cum Laude Finance and Marketing

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