Product Manager, Marketing Specialist, Sales Generator
Resume:
Shelly R Hufford
Canton, OH 44706
Cell: 330-***-****
Home: 330-***-****
Email: **********@*****.***
Professional Summary
An accomplished high energy marketing executive with experience in sales generation and operations management. Entrepreneurial and inquisitive mindset with excellent listening, strategy and organizational skills. My employers move forward with me because they trust me.
Specialties
Complex Problem Solving
Excellent Communication skills
Excellent Negotiation Skills
Strategic Market Development
Brand Development
Time Management
Product Development
Relationship Management
Accomplishments
Launch Startup
Build and maintain relationships with C-level management
One year increase of 900% in a single sales channel utilizing strategic placement strategies
YoY profitable sales increases of 4% in print advertising
Opened a new sales avenue to create a multi-channel sales strategy for lead product line
Reduced acquisition costs of new customers by over 8% through aggressive rate negotiation
Speaker at industry events
Experience
Sales Associate 09/2016 to present
DSW – N. Canton, OH
-Promote sales to potential customers
Vice President Project Management 08/2014 to 9/2016
Universal Physicians, LLC – N. Canton, OH
Responsibilities:
-All day to day operations of the company
Accomplishments:
-Finalize formulations and launched to consumer
-Built and maintained relationships with product endorsers
-Created a marketing strategy to best utilize company resources for maximum ROI
Research and Development - Television 06/2013 to 07/2014
SCI, Inc. – North Canton, OH
Responsibilities:
-Open previously underutilized marketing channels to corporation
Accomplishments:
-Established continuity between traditional and new marketing channels to provide halo effect on all channels
-Develop retail advertising strategy utilizing traditional and social media
Senior Media Buyer/Analyst 11/2004 to 06/2013
SCI, Inc. – North Canton, OH
Responsibilities:
-Purchase all newspaper, magazine and television advertisements
Accomplishments:
-Increased sales in core marketing channel by 900% first year
-Converted television advertising into a viable and profitable marketing channel
-Increased ROI across all channels through strategic placement and rate negotiations
Senior Marketing Analyst 04/1996 to 11/2004
SCI, Inc. – North Canton, OH
Responsibilities:
-Analyze marketing efforts of customer acquisition, retention and reactivation
-Initiate sales programs
Accomplishments:
-Develop life time value/attrition rate modeling to increase mailings by 50% increasing ROI by 22%
-Developed strategy to increase halo affect across marketing channels
Programming List Manager 09/1986 to 04/1996
SCI, Inc. – North Canton, OH
-Manage internal database for mailings and analytics
System Administrator 04/1984 to 09/1986
SCI, Inc. – North Canton, OH
-Oversaw daily computer operation
-Managed three shifts of personnel
Education
Bachelor of Science: Finance and Marketing Dec 2006
Kent State University - OH
Cum Laude Finance and Marketing
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