Marketing Assistant

Daniel F. Glenn ***************@*****.***

*** **** **** ******* ******, CA 94028 650-***-****

EDUCATION

The University of Texas at Austin, McCombs School of Business Austin, TX Master of Science - Finance, 3.4 GPA May 2016

Master of Professional Accountancy Program - CPA Candidate May 2015 Academic Intensives

Financial Consulting Intern Nov 2015-Mar 2016

Collaborated with five other team members to conduct financial analysis of the marketing activities and results of Claro Group as part of a Practicum sponsored by The University of Texas at Austin, McCombs School of Business

Analyzed the financial statements and social media accounts of Claro’s largest competitors to establish a benchmark for assessing the client’s own marketing efforts.

Used quantitative marketing metrics to evaluate, based on Claro’s financial statements, which marketing campaigns were most effective based on revenue generated and to value the engagement generated by each campaign

Utilized Google Analytics to assess visitor engagement with the firm’s website and develop a brand building strategy.

Recommended changes to Search Engine Optimization (SEO) strategy to drive increased visitor engagement.

Presented recommendations for fiscal 2016 marketing budget to the managing partner of the firm’s Austin office; several of these recommendations were later implemented. Financial Management July-Aug 2015

Analyzed financial statements of UnitedContinental Holdings (UAL) to value the stock based on a Discounted Cash Flow (DCF) model.

Forecasted or estimated cash flow, cost of capital, and growth in expenses, incorporating macroeconomic and industry-specific trends into these forecasts.

Used Data Tables, Scenario Manager, Tornado Charts, and @Risk to run sensitivity analysis on key drivers, such as revenue growth, operating costs and discount rate. Miami University of Ohio Oxford, OH

Bachelor of Arts: Major: Political Science Minor: Communications, 3.5 GPA May 2012 EXPERIENCE

The London School in Bishkek Kyrgyzstan

Assistant English Instructor – school providing language education to locals and foreigners Aug 2013-Oct 2013 Glenn Patent Group, Menlo Park, CA Feb 2006-July 2013 Paralegal Assistant – boutique Silicon Valley Patent Prosecution firm

Performed detail oriented, deadline driven tasks, such as identifying and uploading patent references in preparation for Federal Regulatory filings. Office of Representative John Boehner Washington, D.C. Legislative Intern for Former Speaker of the U.S. House of Representatives Jan 2012-May 2012

Provided tours of the U.S. Capitol for constituents and VIP visitors.

Attended Congressional hearings, taking notes to aid with preparation of written reports for staffers.

Conducted policy research for legislative staff through the Congressional Research Service and various federal databases.

INTERESTS/SKILLS

Skills: Advanced Excel (Conditional statements, lookups, pivot tables); PowerPoint; Access; SAP; Google Analytics; Bloomberg

Interests: Travel; Writing; Flying

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