MICHAEL J. LONG

Sherwood, Oregon ***** ~ acyy65@r.postjobfree.com ~ 503-***-****

Qualifications Profile

Creative and visionary digital leader with comprehensive experience in creative strategy, digital media, graphic design, management, and global branding/marketing. Adept in developing new sales opportunities, building loyal business partnerships with key stakeholders, reducing competitor influence, and surging market share/brand awareness across all digital channels. Consistently garner recognition for consistently infusing a creative spark and directing creative teams in surpassing targets. Self-starter working with a wide range of web, new media, and mobile platform development. Serve as a resource to sales teams while adding value on sales calls and closing deals. Core competencies include:

ü Video Production ü Creative Project Management

ü Creative & Art Direction ü Web & Content Development

ü Brand Development & Strategy ü Skilled Video Storyteller

ü Management Experience & Team Leadership ü Mobile/Web/Social Platform Development

ü Budgeting & Operations Management ü Digital Advertising

Professional Background

NW Media Services, Portland, Oregon (2015 – 2016)

Business Development/ Media Strategist

Collaborate and provide digital media strategy for small to medium size business clients. Drive digital marketing tactics to support strategic objectives including trends, analytics, social media engagement and asset development. Manage paid campaigns, paid keyword audits and make optimization recommendations for small businesses

Key Achievements:

Drove the development of web site design standards, taxonomy studies, and usability evaluations for small business clients while maintaining brand integrity.

Increased sales for small business clients by 15% year over year through internet marketing strategies.

12 video statements of work for video productions in 2016.

XEROX CORPORATION, Wilsonville, Oregon (2000 – 2015)

New Business Executive/Media Strategies (2013 – 2015)

Part of a media sales team focused on enterprise clients. Assisted with RFIs, RFPs, and SOWs to drive new business while being recognized as a media and technology SME. Facilitated discovery sessions and completed assessments for new clients. Directed on-shore and off-shore teams in developing e-learning in multiple applications and platforms.

Key Achievements:

Successfully closed and delivered $100k - $5M deals with enterprise customers.

Dedicated 30% of time to advising on development tools, video production, animation, and mobile application utilizing agile processes.

Led efforts to produce video webcast and video production utilizing third party studios.

Creative Director, Multimedia Development Group (2005 – 2013)

Managed global resources and teams responsible for delivering multimedia e-learning for Xerox technical, sales, services training, and external e-learning and media assets for Fortune 500 companies. Supervised 15 direct reports including project managers, web developers, flash programmers, video producers, graphic designer, 3-D developers, and audio engineers. Managed photo/video studio for Learning, Marketing, and Engineering groups.

Key Achievements:

Managed $2.5M annual operating budget including FTEs, contractors & freelancers, and vendors.

Worked with major sports brand to develop mobile training for employees.

Oversaw all aspects of the project management life cycle including strategic planning, design, development, and delivery into a learning management platform.

Collaborated with Apple. In developing an XML based visualizer iOS to assist call center representatives

Drove the development of web site design standards, taxonomy studies, and usability evaluations computer-based training while maintaining brand integrity.

Maintained accountability for leading creative teams on video and photo shoots off and onsite locations with professional acting staff.

Manager, Multimedia Development Group (2000 – 2005)

Developed and implemented concepts and creative briefs for new creative marketing approaches. Responsible for all aspects of multimedia assets as well as mentoring team members, producing flash content, broadcast video production, audio editing, web development, and platform delivery for service, support, and training.

Key Achievements:

Spearheaded design and implementation of flash base XML driven rapid e-learning tool, which resulted in 35% reduction of labor and 45% reduction in translation.

Cultivated an innovative culture for the creative team that fostered experimentation and delivered exceptional results.

Liaison between existing front-end creative development and new technology needs.

MTI INTERACTIVE, Hillsboro, Oregon (1997 – 2000)

Creative Director

Executed concept and design initiatives involving cost optimization, staffing, quotes/estimates, sales, and marketing support. Supervised and coached a team of 6 designers/video producers in creating concepts of point of purchase (POP). Partnered with sales team to propose interactive digital designs for clients.

Key Achievements:

Managed UI/UX design for corporate website using HTML, flash, and JavaScript.

Created presentations for new clients and new business

Played a key role in developing interactive displays for in-store retailer clients and trade shows.

Created interactive touch screens for electronic, hardware, and office retail clients.

Created magazine ads for new product launches

MATTEL TOYS, INC., Beaverton, Oregon (1987 – 1997)

Art Director/Packaging Designer

Maintained responsibility for new packaging designs for spring, winter catalog, litho prep for packaging, brochures, and catalogs. Created plates and prepped film for printed packaging. Performed cell animations for View Master Product Line. Created photo enhancements for brochures, packaging, and 3-D line.

Key Achievements:

Partnered with Jim Henson Studios, Disney Studios, and Warner Brothers to create 3-D line art animations.

Worked with subsidiary Fisher Price on various video commercials

Developed mock-up/prototypes of toy line and designed RC toy line packaging,

Provided high level of support to photographers on movies set and photo shoots.

Education & Credentials

Bachelor of Science in Graphic Design, Portland State University

Manager Development Program, Xerox Leadership Center

Lean Six Sigma Yellow Belt

Technical Skills

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Flash, Dreamweaver, Fireworks, Premiere), Adobe After Effects, Encore Microsoft Office (Word, Excel, PowerPoint, Outlook), Wordpress,Project, Oracle

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