Communications Manager

Lynnean L. Celmer

*** *. *********** *****, ********, IL 60067 ● *******.******@*****.*** ● 847-***-****

Work History

Tyson Foods / Hillshire Brands, Chicago, IL

Manager, Sales Communications and Operations: July 2012 – December 2016

Strategic business partner to the sales leadership team through the management of all internal communications. Responsible for designing, developing, leading and maintaining the sales communication and content management processes including print, meetings, video, social media and all relevant communication modes.

Manage the intranet and content platforms with a heavy focus on user engagement and usability. Continually ensure the sales force can utilize materials to connect and engage with customers to activate sales imperatives that result in wins.

Constantly striving to understand the fields' perspective on effectiveness, relevance and efficiency of information delivery. Conduct internal and external research to understand user needs and implement best practices to drive continuous improvement.

Responsible for Sales Operations projects including managing customer compliance to bracket pricing, sales policy maintenance, new item innovation acceptance tracking, product recall communications and innovation sampling vendor.

Lead events including the National Sales meeting. Guide stakeholders’ content, theme, intent, general session and breakout messaging. Influence senior executive engagement and content outline for their presentations. Meeting and Event Planner with all logistical, production, food and beverage planning and budget management responsibilities for customer organization meetings. Annual budget of over $1MM. Number of attendees up to 400+. Creatively use small budgets to produce quality programs that meet the needs of the organization while delivering an excellent experience for the attendees.

Sara Lee Food & Beverage, Downers Grove, IL

Manager, Field Communications: January 2007 – June 2012

Manage all communication to the sales force from marketing and other sources via electronic and digital forms of distribution. Manage and maintain intranet site with sales communication tools. Meeting and Event Planner with logistical and production responsibilities for national meetings.

Built a Brand Activation team site to house all details that is updated regularly and accessible to the entire organization

Key role in planning and executing national meetings and team building events across the country for up to 1,200+ people within budget up to $4MM

Alberto Culver, Melrose Park, IL

Manager of Sales Communications: May 2005 – January 2007

Manage all communication to the sales force from marketing and other sources via electronic and digital forms of distribution. Manage and maintain intranet site with sales communication tools. Meeting Planner and production responsibilities for national sales meetings for 180+ attendees and sales incentive trips. Responsible for all special pack information, allocations and sell through for all brands. Publisher for all items to 1Sync. Provide suite of sales reports monthly and on an ad hoc basis.

Developed a streamlined communication delivery tool for the sales force

Planned successful national sales meetings within budget that met objectives

Managed special pack allocations to minimize residual inventory

Lynnean L. Celmer

377 N. Westminster Drive, Palatine, IL 60067 ● *******.******@*****.*** ● 847-***-****

Alberto Culver, Melrose Park, IL

Customer Marketing Planner – Hair Care: March 1999 – May 2005

Liaison between the Sales Force and the Marketing Department for all Alberto-Culver Hair Care brands. Manage $35MM in hair care bonus pack programs and allocations. Meeting Planner and production responsibilities for national sales meetings for 150+ attendees. Provide data for ad hoc report requests. Responsible for 275 skus, $106MM pre-pack display, special pack, customer specific and new item launch forecast for all hair care brands. Responsible for development, maintenance and reporting for all promotional planners.

Assisted in the building of an allocation system to eliminate special pack out of stocks

Assumed responsibility for sales meeting production saving Alberto Culver the costs

Developed sales planning document in Excel to be used by sales and brokers

McCain Foods USA, Oak Brook, IL

Business Analyst: November 1997 – March 1999

Responsible for all monthly sales forecasts of entire Foodservice business including both the appetizer and potato divisions (approximately two billion pounds annually). Provided monthly sales and profitability reports for marketing and sales managers. Compiled data for ad hoc report requests. Responsible for Broker Success Stories newsletter distributed monthly.

Technical Skills

SharePoint Web Design

Microsoft PowerPoint - Power user

Microsoft Excel - Power user

Microsoft Word

Microsoft Publisher

Education

DePaul University, Chicago

Bachelor of Science in Marketing

Honors: Mu Kappa Tau – National Marketing Honor Society, Dean’s List, Golden Key National Honor Society

Meeting and Convention Planning Certificate, Harper College

Volunteer Activities & Interests

Sparks Director, Awana Christian Youth Organization

Outreach Ministry Group Leader, Meadows Christian Fellowship

Rolling Meadows Car Show Coordinator

Women’s Ministry Director, Meadows Christian Fellowship

Therapy Dog Sessions for Schools, Nursing Homes & Hospice Patients, Therapy Dogs International

Member of the Old English Sheepdog Club, Chicago

Event Planning

PADI Scuba Certification

Traveling & Disney

Contact this candidate