Annetty Romero

*** ***** ***, *******, ** M*C *P* 917-***-**** acyxs5@r.postjobfree.com

SUMMARY:

I am a solution-oriented marketing professional with both management and hands-on experience across all aspects of customer-centric marketing. My ability to identify, launch and manage innovative marketing programs has increased sales and profit for my clients and employers. I am a detail-focused, methodical problem solver and motivational team leader. My communication and presentation skills are excellent, and I have put them to good use in championing marketing programs to executive teams and larger organizations. My experience spans a wide variety of industries; including retail, publishing and companies.

CORE SKILLS AND COMPETENCIES

Literate in IT systems and technologies, including: UNICA’s Affinium®, Marketworks®, Business Objects, Crystal Reports, ACT!, SQL and more.

Customer Relationship Management

Proficient in all Microsoft® applications, particularly advanced Word, Excel, Access, PowerPoint, and Project Management

Analytical and detail-oriented problem solver

Strong focus on Customer Service

Self-development, teamwork, take the initiative and work with minimal supervision

Active listener

Bilingual –Read and write fluently in Spanish

Quality Management, ISO 9000 Certified

PROFESSIONAL EXPERIENCE

Business Development Centre/Digital Marketing Mgr, Middletown Honda, NY (May 2014 –November 2014)

Built strategic pipeline, working in conjunction with the dealership’s General Manager, to deliver on established traffic goals.

Manage digital marketing efforts, including email marketing, surveys and contests.

Supervise a staff of 4 to 5 telemarketers.

Marketing Analyst, Local Media Group, Inc., Middletown, NY (March 2009 –October 2013)

Developed and managed a wide range of marketing collateral; including promotional materials, direct-mail pieces, and digital promotions from idea conception through proofing and coordination to ensure they were targeted, on time, and within budget.

Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

Collaborated with web, multimedia, and art design staffs to create multimedia content that conforms to brand and company visual format.

Initiated market research studies, such as surveys and presented challenges/opportunities to the team.

Coordinated Social Media promotions from design to campaign results management.

Customer Relationship Marketing Manager, DRESSBARN INC., Suffern, NY (June 2007 – January 2008)

Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.

Developed profiles to create effective targeted marketing programs Comprehensive database management, data hygiene merge/purge, data cleansing, testing, validation using queries, and customized reports.

Pre-campaign analysis and target audience selection utilizing various database marketing systems.

ROI- Campaign management and analysis, including segmentation analysis, test result evaluation, cost to acquire analysis and lifetime value analysis.

CRM Database Marketing Analyst, BURBERRY USA, New York, NY (September 2006 – June 2007)

Pre-campaign analysis and target audience selection utilizing various database marketing systems, including Unica® and Business Objects. Developed profiles to create effective targeted marketing programs.

Comprehensive database management, data hygiene merge/purge, data cleansing, testing, validation using queries, and customized reports.

Analyzed Multi-Channel, Cross-Shoppers and Benchmark reports in Business Objects to determine patterns and habits of current customers and identify appropriate segments for Marketing and E-Commerce programs.

Campaign management, including segmentation analysis, test result evaluation, cost to acquire analysis and lifetime value analysis.

Database Marketing Analyst, OTTAWAY MEDIA GROUP, Campbell Hall, NY (August 2005 – September 2006)

Worked with CRM Systems vendors to ensure CRM initiatives adoption by end users and that systems were working at the highest level of efficiency.

Trained Direct Marketers in database tools, updates and enhancements. Provided technical support to end users in database systems and marketing campaigns segmentation.

Executive Assistant to Director of Marketing, THOMSON WEST, New York, NY (February 2003 – August 2005)

Built local and national CRM System in Microsoft Access from the design stage through development, management and reporting functionality.

Used relational databases and spreadsheet software to produce detailed reports, both standard and customized, to provide market analysis presentations for management and internal customers.

Executive Assistant to VP Operations, SERVICE MERCHANDISE, New York, NY (October 2000 – January 2002)

Conducted research, compile data, and prepare papers for consideration and presentation by executives, committees and boards of directors.

Prepared invoices, reports, memos, letters, financial statements and other documents, using word processing, spreadsheet, database, or presentation software.

Maintained records management database systems, and performed basic bookkeeping work.

Read and analyzed communication, submissions, and reports to determine their significance and plan their distribution.

Market Research Analyst, CEMEX, Santo Domingo, Dominican Republic (August 1996 – February 2000)

Planned and led execution of Marketing Research campaign that provided strategic insights for marketing programs.

Researched and analyzed market trends by evaluating financial data, industry publications, government publications, current events, competitive information, and internal data.

Served as liaison between Marketing and Finance by integrating sales results and financial metrics into sales forecast reports.

Assisted in preparation of proposal for special contracts with government offices and other important commercial customers.

EDUCATION AND CREDENTIALS

MBA

INTEC University, Santo Domingo, Dominican Republic (March, 2000)

B.S., Marketing

APEC University, Santo Domingo, Dominican Republic (September, 1994)

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