Akansha Malik

** ********** ********, *********** ****** 647-***-****

acyxnl@r.postjobfree.com

Relevant Skills

oProficient in MS Word, MS PowerPoint, MS Access and MS Excel, Adobe Dreamweaver, Photoshop and Indesign softwares.

oExcellent skills in client servicing, marketing research, campaign planning and all spheres of marketing and advertising.

oAble to juggle a number of responsibilities at any given point in time, and play different roles on the team and projects if necessary.

oPrepare an online or traditional marketing/media plan that utilizes current technologies and practices.

oExcellent communication, presentation, interpersonal, organizational, and time management skills.

oFormulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations, and evaluation criteria.

oEnthusiastic and values the importance of time.

oWell developed communication and interpersonal skills with high degree of professionalism.

oAbility to work in a team and independently.

oA passionate photographer, love to do nature photography.

Experience

Represent Communications November 2015 – Presently

Account Executive in Client Servicing Department

oWorking with agency colleagues to devise an advertising campaign that meets the client's brief and budget.

oWorking with clients like Shaw Communications, LG and Allstate insurance and created online and traditional media campaigns.

oActing as the link between the client and advertising agency by ensuring that communication flows effectively.

oWriting client reports, handling budgets, managing campaign costs and invoicing clients.

oResearching and analyzing brand competitors and present the findings to clients.

oWork with creative director and senior account director on creative artwork development and presentation to clients.

oDevelop effective media plans within targeting groups.

oCreate estimate, purchase order and invoices.

oProvide clients with their competitors’ clippings and suggest possible marketing strategies and monitor the effectiveness of campaigns.

Ogilvy and Mather advertising June 2012 – April 2013

Account Management Trainee in Client Servicing Department

oCollaborated as a team and managed all aspects of advertising campaigns for brands such as KFC and ENO Acted as a liaison between the client and the ad agency ensuring that campaign was launched successfully.

oResearched and analyzed brand competitors and presented findings to clients.

oWorked on two advertising campaigns and re-designed all the collaterals which resulted in brand awareness and increased profit for company.

Commonwealth Games India October 2010 – November 2010

Production Personnel

oTime management skills developed through working in a real time live television environment.

oUsed logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

oGave full attention to Senior Management taking time to understand the points being made.

Education

Marketing Research and Analytics 2015

Centennial College

oLearnt different scopes of marketing with some acknowledged software like SAS and Envision and achieved certifications.

oBuilt a marketing plan based on the actual research based on the data from the Envision and created a new product on the basis of data results and presented to the class.

Marketing Management Post Grad Diploma 2014

Sheridan College Of Technology And Advanced Learning

oCreated a Sales Pre-Call Report for Deluxe Entertainment (post production company), concentrating on the buyers needs and evaluating them as a perfect match after thorough analysis.

oBuilt an Integrated Marketing Communications Plan for “Smart Car” with great focus on outdoor advertising and online advertising during a six month time period.

oDesigned an Online Marketing Plan for HOJ Car Rentals to increase traffic on their website. Worked thoroughly on Search Engine Optimization, Google AdWords, Google Analytics and Online Advertising to nurture leads for financial products provided by the company

oUnderstanding the importance of customer service in research, event planning and all spheres of marketing

Bachelors of Journalism and Mass Communication 2012

Guru Gobind Singh Indraprastha University

oCourses Studied- Public Relations, Advertising, Marketing, Print Journalism etc.

oMade an advertising campaign for the college festival for the year 2011.

Activities and Achievements

oAwarded 1ST Position in Advertisement Drafting competition at school level.

oWrote articles and clicked photographs for college Magazines.

oMember of Dramatic Society of college.

oSelected as the photographer of the month

in college.

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