Tony Fayne

https://www.linkedin.com/in/tonyfayne

**** **** **** ***** #** Waterford, Michigan 48328 acyxml@r.postjobfree.com 248-***-****

AREAS of EXPERTISE

Sales and Marketing Customer Relations

Strategic Planning Program Coordination

Staff Training and Development P&L Management

Advertising and Promotional Campaigns Retail Operations

Market Analysis Problem Solving/Troubleshooting PROFESSIONAL EXPERIENCE

Sunscreen Mist, Novi, MI September 2006 to Present Founder/President

Acquired by Supply Line International (SLI) in 2014.

Developed, invented and patented a better way to apply sunscreen via booths and stations.

Managed 30 team members that included a sales team, distributors, technicians, graphic designers, logistical and office staff, and interns.

Procured B2B sales with MGM-Mirage Corp., Royal Caribbean Cruise Line, Miller Coors, Ritz- Carlton, Coca-Cola, NASCAR, Hilton, and Caesars Entertainment.

Used EOS tools to run effective meetings and create accountability and discipline with my team.

Oversaw sales and marketing (both nationally and internationally) via inbound marketing, events, global distributors, sponsors, trade shows, webinars, and media & charity partners.

Appeared on “Dr. Oz”, “The Doctors”, and “Shark Tank” television shows.

Created www.sunscreenmist.com and drove traffic organically via SEO and social networking. Superb Custom Homes, Novi, MI November 2004 to November 2007 Director of Sales

Recruited from SINGH Homes to target high net worth individuals.

Sold over $35 million dollars in custom new construction $1M-$4M homes.

Oversaw sales and marketing for two luxurious communities and managed 4 sales people.

Created and coordinated the “Taste of Novi” which attracted over 1,500 guests to the community, and resulted in the sale of 4 homes. The event was a huge success and featured 15 restaurants, local sponsors, entertainment and family activities all staged in the community and situated around/inside the model homes.

Represented the company on HGTV’s nationally-syndicated television show “I Want That”. Singh Homes, Canton, MI November 2003 to November 2004 Sales Manager

Recruited to SINGH Homes following success at Orloff Homes.

Sold out 1 subdivision and generated approximately $16 million dollars in new construction home sales.

Top sales manager at the company.

Orloff Homes, Rochester, MI March 2000 to November 2003 Director of Sales

Sold out 2 subdivisions resulting in $48 million dollars in custom new construction homes.

Managed 2 communities, 3 sales people, and coordinated with over 50 contractors.

Influenced Chrysler, Delphi, and Metaldyne HR departments to incorporate Orloff communities into their corporate relocation programs.

Developed and executed innovative marketing strategies including realtor lunches and chef-led cooking classes.

CHARITABLE and EVENT MANAGEMENT

Capital Event Productions September 1999 to Present President

Planned fundraising events for Make-A-Wish Foundation, Variety, The Children’s Charity, and the Boys & Girls Clubs of Southeastern Michigan.

Sponsored fundraising events for Friendship Circle of Michigan, the American Cancer Society, and Kids Kicking Cancer.

Managed up to 100 staff per event and coordinated with dozens of suppliers per event.

Hosted up to 2,500+ guests per event for product launches, fashion shows, and charity galas – Clients included: Bill Ford Jr., Lamborghini, Roger Penske, Sachse Construction, Bentley Motors, BMW, Agree Realty Corporation, Rolls-Royce Motor Cars, and Ferrari.

Created www.capitaleventproductions.com and drove traffic organically via SEO. PROSPECT NETWORK

Professional prospect database: 12,000+

Linked-In connections: 5,280+

Facebook friends: 5,375+

Twitter followers: 380+

EDUCATION

Michigan State University – BS, Sociology, East Lansing, MI HONORS/AWARDS

2013 Oakland County Executive: Elite 40 Under 40

2009 - 2011 SBCA Best of Business Award: Tanning Salon Equipment and Supplies

2007 Entrepreneurship Competition (Cupid's Cup): 2nd Place award

2001-2006 National Association of Home Builders: Million Dollar Circle Awards

2001 Building Industry Association of Southeastern Michigan: Rookie Salesperson of the Year

2001 Hyland Bay: “Top Gun” Award

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