Copywriter

Archie R. Lawhorne

**** ***** ****

Princeton, MN 5371

651-***-**** § *********@*****.***

OBJECTIVE To obtain a challenging content writing position that will allow me to utilize my proven marketing and communication skills in a dynamic, creative environment. My ability to quickly grasp complex topics and technical material and translate it into clear, readable prose makes me a valuable asset to any organization.

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EXPERIENCE TDA Group, Redwood City, CA

Managing Writer, (2013 – present)

Responsible for writing content covering a wide range of technology subjects for leading B2B brands, including IBM, Dell, Intel and Lenovo. Support a team of writers and editors with content development and strategy, transforming client technical concepts into captivating copy designed to create lasting impressions that resonate with target audiences.

DELL, INC., (COMPELLENT), Eden Prairie, MN

Marketing Communications Specialist, (2010 – 2013)

Responsible for writing, editing and coordinating creation and production of a variety of sales and marketing content as part of Dell’s Storage Marketing division

Supported product launch teams in creating and developing presentations and other sales collateral, including brochures, spec sheets, white papers, customer stories, as well as email and direct mail copy

Assisted in copywriting and content development in support of Dell’s annual storage conference for customers and partners

PADILLA SPEER BEARDSLEY, (PADILLACRT) Minneapolis, MN

Writer, (2000 – 2010)

Responsible for writing and editing a wide variety of client collateral and marketing materials, with a considerable emphasis on manufacturing and technology subjects

Served as client resource for writing assignments of a non-technical nature, such as consumer, health care services and select business-to-business clients

Defined objectives and drafted content for company and product brochures, fact sheets, newsletter articles, bylines, news releases, case histories and white papers

Account Executive, (1996 – 2000)

Defined, implemented, and evaluated client programs

Wrote and edited tactical elements, trade media relations, strategic planning and communications

Established and monitored client budgets, maintained good working relationships with clients, the media and vendors

Position required ability to effectively delegate assignments and leading work teams

OSMONICS, INC., Minnetonka, MN

Marketing Writer (1991 – 1995)

Responsible for writing a wide range of marketing communication materials including corporate and product literature, news releases, case histories and newsletter articles

Assisted in planning and implementing a variety of marketing plans and tactics including trade show promotions, new product introductions and internal communications

THE FLORIDA SPECIFIER, Orlando, FL

Managing Editor/Writer, (1986 – 1991)

Began as a writer and transitioned to managing editor of this statewide civil/environmental engineering trade publication. Responsibilities included:

Writing news and feature articles covering a variety of technical and engineering-related subjects.

Working closely with the publisher in planning special issue themes, layout and overall production aspects of the publication

Assisted in planning, organizing and promoting an annual trade show sponsored and produced by the publisher

EDUCATION University of Florida, Bachelor of Science, Public Relations

Courses and Training

Accreditation in Public Relations (APR) from the Public Relations Society of America (PRSA)

Writing that Sells – Products, Services, Ideas, (seminar)

Writing With Clarity, (workshop)

Good Writing for Good Results, (workshop)

Advanced Writing and Editing, (seminar)

AWARDS Awarded Classics Award for Technical Writing in 1999 and 2001 from the Public Relations Society of America (PRSA)

REFERENCES Available upon request

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