Marketing Sales

SALLY BRAY 781-***-**** *******@*******.***

BRAND ADVERTISING & SPONSORSHIPS

Creative, entrepreneurial and analytical branding strategist with extensive experience in B2B and B2C advertising, sponsorships, social media, integrated marketing and communica- tions, and philanthropy.

I work directly through digital and traditional advertising, social and inbound tactics, and relationship build- ing; and indirectly through promotions, philanthropy, and sports/entertainment/arts sponsorships to create brand value and deliver on brand promises.

PROFESSIONAL EXPERIENCE

BRANDSCAPE CONSULTING, Charlotte, North Carolina 2015 - present Branding Consultant & Founder

• Build brand value through creative problem solving, strategic marketing and positioning, sponsorship partnerships, creative expression and activation.

• Developed brand strategy, financial projections, in-bound marketing and digital marketing strategy for a start-up mobile app in the pet space; brand strategy for a new product launch; sponsorship sales. SUN LIFE FINANCIAL, Wellesley, MA 2006 - 2014

Director Brand Marketing & Sponsorships

• Directed award winning rebranding effort of major financial institution. Included extensive customer research, strategic planning, development of value proposition, in-bound launch of national ad cam- paign, marketing campaigns, and sponsorship strategy and activation.

• Grew end user aided brand familiarity by 400% within four-month campaign. Effie award winning campaign elements in Baby Boomer category included broadcast TV, cable, digital, social media, in- bound marketing, content, print, sponsorships and philanthropy.

• Created sponsorship department, leveraged data and integrated CRM with sponsorship program to improve execution, efficiency, management and reporting benefits. Developed marketing strategy, managed contract negotiation and managed sponsorship relationships/activation with major national partners (NBA, Cirque du Soleil, Sun Life Stadium/Miami Dolphins, Celtics, Hunter Mahan and Fen- way Sports Group). Our external partners endorsed our activation as best-in-class. Utilization of as- sets through event management, unique entertainment and proprietary analytics to identify most qualified clients; increased utilization to and held steady at 95+%.

• Integrated entrepreneurial thinking and innovation into corporate culture. Examples: drove the first mobile app at Sun Life Financial; led development of FanShots, a mobile photo booth with social me- dia integration, into the Celtics/Sun Life Courtside Club experience. Both required petitioning for fund- ing from corporate partner.

• Selected to participate on multiple external partner panels to share best practices in B2B sponsor- ship strategy and activation.

• Navigated matrix organization structure to establish thought leadership initiative; integrated into sales processes to build business through sponsorships.

• Led Social Media/LinkedIn Pilot with 30 members of sales team to educate and train participants on effective use of LinkedIn to extend consistent brand image, grow qualified network, deepen engage- ment of customers through thought leadership, content marketing, influencer marketing and, ulti- mately, generate qualified leads. Identified key metrics for success and saw engagement with quali- fied contacts increase by 56%.

SALLY BRAY *******@*******.***

• Led advertising agency search. Created senior level committee and worked with these internal part- ners to define brand-advertising needs, write RFP and vet candidates; worked with external partner to identify qualified agency candidates and facilitate process.

• Created and managed internal cross-functional team/first phase of customer touch point analysis. In- volved prioritizing and implementing changes to customer experience and perception to align with newly defined brand attributes and promise.

• Mentored recent college graduates through a leadership development program.

• Managed $25M budget.

BENTLEY COLLEGE, Waltham, MA 2005-2006

Adjunct Professor, Advertising

MBA STUDENT AND VOLUNTEER 1996-2004

• Completed Babson MBA part time while raising young children and volunteering in my community

-Communications Director, Wellesley Mothers’ Forum

-Created and managed running race for families (Tag-a-long Fun Run)

-Miscellaneous church and school committees

-Board of Directors, Wellesley Chamber of Commerce

-Committee member, Wellesley’s Wonderful Weekend (Memorial Day Parade and Civic Activities)

-Ran Boston Marathon to raise funds for Dana Farber Cancer Research

-Rode the Pan Mass Challenge to raise funds for Dana Farber Cancer Research RICHARDSON, MYERS & DONOFRIO, Baltimore, MD 1993-1995 Account Supervisor

• Led national advertising account for Sylvan Learning Systems. Campaign elements included corporate and franchisee broadcast TV, cable, radio, and print advertising. COPPER MTN, CO, STOWE MOUNTAIN RESORT & SUGARBUSH, VT, 1982-1992 WHITETAIL RESORT, PA

Marketing Director/Brand Launch

• Held PR, event management and advertising positions at four different resorts, with increasing re- sponsibility, culminating with position of Director of Marketing and Sales for startup resort, White- tail Resort.

• P&L Responsibility

• Created marketing strategies, marketing communications and directed marketing campaigns. EDUCATION

BABSON COLLEGE - Wellesley, MA.

Certificate of Advanced Management/Digital Strategy Spring 2016 BABSON COLLEGE - Wellesley, MA. January 2015

Executive program. The Entrepreneur’s Boot Camp, Certificate of Completion. SUN LIFE EXECUTIVE EDUCATION – Toronto, CN.

Leading Across Boundaries, Certificate of Completion. Summer 2012 BABSON COLLEGE - Wellesley, MA. MBA, Marketing May 2004 HOLLINS COLLEGE - Roanoke, VA. BA, English Literature May 1980 2

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