Ben Kochavy

213-***-**** acyxdm@r.postjobfree.com

Profile

A savvy Digital Marketing Manager with experience working in small and medium size business

environments. A specialist in the development and execution of multifaceted marketing strategies using

a broad spectrum of tools. Recognized for capitalizing on untapped growth channels to achieve business

objectives through the use of popular technologies in conventional and nonconventional applications.

Skilled in:

Digital and Growth Strategy PPC Management Social Media

Email Marketing SEO & SEM Branding & Rebranding

Marketing Automation Content Marketing CRO (A/B testing)

Experience

GROWTH STRATEGIST, INOV8; LOS ANGELES, CA 2015-PRESENT

Responsibilities: In charge of growth strategy for Inov8 clients, a Marketing Agency that provides growth

marketing services for businesses growing from 0 to 6 figure monthly revenue. Work involves developing

unique growth focused marketing strategies to create customer converting campaigns. This involves

building and executing strategies that use: Competition Analysis, Customer Personas, SEO, PPC, Social

Media, Copy Writing, Web Design, Conversion Optimization, and Content Marketing.

- Optimized a mobile device repair shops multi-platform PPC campaign utilizing both Yelp and Google

to display ads that transformed the business and generated 57% of new leads. The consistency of the

generated leads allowed the business to expand into new verticals.

- Created a multi-pronged growth strategy for a wholesale candy distributor and E-Commerce store

that redirected a previously misused marketing budget to an effective combination of Social Media,

Content Marketing, and PPC campaigns. This strategy resulted in a 22% bump in traffic for a well-

established brand.

- Designed and Implemented a growth and branding strategy for a sports supplement brand using a

combination of influencer outreach, educational content marketing, and sponsorship of endurance

events to drive brand awareness.

- Created a branding strategy for an emerging DJ using strategic Social Media campaigns (FB,

Instagram, and Twitter) and a lead magnet based strategy that created and grew a loyal following of

engaged fans that grew his event attendance by 46% in 2015.

DIGITAL MARKETING CONSULTANT; LOS ANGELES, CA 2013-2015

Responsibilities: Provide an array of marketing and growth services to an array of businesses across

multiple industries focusing on tapping the unrealized potential these businesses have with digital and

growth focused marketing strategies.

- Built a Hair Salon and beauty brands digital client acquisition strategy leading to ~10 new clients

every month and a bump in e-commerce conversions with a small marketing budget. (Used Social

Media, Content Marketing, and Local SEO)

- Implemented a mail-in system and strategy for an electronics shop allowing for it to grow its client

base beyond the saturated local market turning non-local business into a source of 12% of the

revenue. (Local SEO and Social Media to grow traffic; Typeform and autoresponder to execute service)

OPERATIONS MANAGER, UNDERWORLD PRODUCTIONS; LOS ANGELES, CA 2012-2014

Responsibilities: Manage pop-up events at alternating venues requiring the direct supervision of 10-20

staff members and liaising with venue management to facilitate ~2000 person events. Implemented

multiple event technologies to automate and optimize guest management, company operations, deal

flow, and event logistics. Created entirely automated workflows that integrate the guest management

system with Airtable, Email Automation, Contract Generation, Auto-Invoicing, Payment Confirmation,

and feeds event date into the guest management system for future marketing use.

SOCIAL MEDIA ASSISTANT, UCLA; LOS ANGELES, CA 2012-2013

Responsibilities: Create, maintain, and grow social media profiles across major social networks (FB,

Twitter, and Tumblr) that successfully facilitated better communication between the 10k campus residents

and ORL staff. Managed numerous social media campaigns focused on highlighting available student

resources and upcoming campus events. Resident technology expert known for implementing solutions

using nonconventional applications of technology. This culminated in a live interactive message board

that was built for the End of Year event using a mix of open source technologies.

IT MANAGER, SOFTDD; LOS ANGELES, CA 2010-PRESENT

Responsibilities: Research and install new software and tools to enable improved workflow within the

company. Manage customer acquisition using Epicor CRM. Implemented a autoresponder sequence

that increased CLV by 15%. Used data mining tools (BuiltWith, Datanyze, and SimilarTech) for lead

generation. Built a cold email strategy to optimize lead conversion.

Education

University of California, Los Angeles (UCLA) BA Anthropology

Tools

Marketing Automation Tools: MailChimp, Drip, ActiveCampaign, Autopilot, Campaign Monitor, Zapier

Social Media Tools: Hootsuite, Buffer, Edgar, SocialOomph, Narrow, Crowdre, Brandwatch, BuzzSumo

Web Design Tools/CMS: Wordpress, Webow, Shopify, Squarespace, HTML, CSS

Analytics Tools: Google Analytics, GoSquared, Heap, Ptengine, Hotjar, Clicky, Segment

Prospecting Tools: BuiltWith, Datanyze

CRM Tools: Epicor, Contactually, ProsperWorks, Base, ONDiGO

CRO Tools: VWO, Hotjar, Optimizely

Graphic Design Tools: Photoshop, Illustrator, Aperture, Lightroom, Pixelmator, Afnity Designer

Interests & Hobbies

Sailing, Rock Climbing, Crossfit, Electronic Music, Mixology

Contact this candidate