GABRIEL D. W. WOLLENBURG
***********@*****.*** 414-***-****
INBOUND CRAFTSMANSHIP, LEADERSHIP, AND CREATIVITY
PROFESSIONAL SKILLS / PROFILE
I see where electronic and traditional media can work together. I create and execute on strategies that help an organization’s customers not only engage with a company but delight in doing so.
Technologically savvy and effective collaborator online and off
Charismatic and confident public speaker
Talented writer, communications planner
Mentor and coach
Social media innovator
EXPERIENCE
DIRECTOR OF MARKETING AND COMMUNICATIONS
MARKETING AND COMMUNICATIONS MANAGER
MARCOM PROJECT MANAGER, BETHESDA LUTHERAN COMMUNITIES
Watertown, WI 2013 - PRESENT
A primary leader and doer in Bethesda’s marketing and communications department, promoted twice in three years to progressively responsible positions.
Accomplishments:
Raised over $130,000 online in Q4 2015, the most Bethesda’s ever raised in that period
Increased social media engagement by more than 700% over 24 months
Increased readership of email marketing by 200% over 6 months by applying inbound segmenting tactics.
Finished a complete overhaul of Bethesda’s website in under 4 months, making the site easier to use and mobile responsive.
APPLECARE ADVISOR, APPLE
Online, Watertown WI 2103
Upheld the world’s best customer service standards while executing on strategic measures and corporate initiatives.
Accomplishments:
Received several commendations from management for achieving high satisfaction ratings from my customers.
TECHNICAL WRITER, EPIC
Verona, WI 2012 – 2013
Writing at Epic involves translating technical language about software into technical language about medicine, all while maintaining attention to detail, deadlines and workflows.
Accomplishments:
Earned certification in EpicCare Inpatient software in under three weeks.
MEDIA SPECIALIST, ROGERS MEMORIAL HOSPITAL
Oconomowoc, WI 2007 –2012
As a leader of a marketing and communications team of five, I spearheaded public relations initiatives and revamped the organization’s online strategy.
Accomplishments:
Placed Rogers Memorial Hospital as a resource on “Doctor Phil,” resulting in the organization’s highest inbound traffic levels of all time.
Developed and maintained a project tracking system that ensured internal customer service satisfaction among six unique residential specialties, each led by its own medical director.
NEWS EDITOR, OCONOMOWOC FOCUS
Oconomowoc, WI 1999 –2007
Drove sales and created engaging content. Trained and developed new reporters – many of whom have had successful careers in journalism all over the world.
Accomplishments:
Winner of several prestigious awards including Wisconsin Newspaper Association’s Best Newspaper Award.
Through marketing and tactical content practices, I maintained the growth of the paper while all other papers in the group were shedding readership.
EDUCATION
BACHELOR’S OF ARTS – WRITING AND JOURNALISM
University of Wisconsin – Whitewater -1997
EMAIL MARKETING CERTIFICATION
Hubspot Academy 2016-2017
Software Proficiencies
Inbound Marketing, MailChimp, Facebook Pages Manager, Hubspot Marketing Automation Microsoft Office 365, G Suite, Adobe Creative Cloud, Animoto.com, Canva.com, Linux, IOS, Android, MacOS, Windows
VOLUNTEER
WATERTOWN PLAYERS COMMUNITY THEATER
Board of Directors – 2015 – present
WEB414.ORG MILWAUKEE WEB MEETUP
Host, Organizer – 2006-2008